Presentation made for the Corvallis Business Enterprise Center at the Corvallis Chamber of Commerce Feb 21, 2013

1. BRADATTIG.COM
MADISON AVE. COLLECTIVE
Presenting The Business Enterprise Center’s February Brown Bag
Taking Your Social Media to the Next Level
Brad Attig

2. YOUR PRESENTER
I work with small and mid-sized I educate my clients how social
business (SMB’s), both B2B and media can integrate within their
B2C, and with non-profit current marketing strategy and
organizations to assist in how to leverage social tools
identifying and clarifying their effectively.
unique message.
I create best practices for my
This encompasses branding, clients to engage their
marketing and engagement. customers with conversational
marketing that drives brand
I assess current practices and
loyalty.
provide recommendations how to
best focus their message.
Lets learn about each of you.
30 seconds name, business and
“why are you here?” Brad Attig
MAC Member
www.bradattig.com

3. ABOUT THE MAC!
 The MAC is a creative and
diverse group of independent,
freelance talent.
 We are comprised of coders,
web developers, graphic
designers, illustrators,
strategists, content creators
and business coaches.
 We share ideas, business
experiences, and a common
belief that two (or more) heads
are usually better than one.
 We scale to fill the needs of our
clients.

4. Taking Your
Social Media
to the Next
Level
The objective today…
is to provide some reference how to look at social media and discuss some
practical ideas and methods that you can use to improve communication
with customers through social media and impact the bottom line.

5. WHO HERE IS
USING USING
SOCIAL MEDIA
NOW?
If you aren’t you might as well
be closed for business.
WHAT DO YOU THINK
SOCIAL MEDIA IS?
Social media is simply a set of
tools to communicate with your
customers.
Which tool are you using?

6. HOW YOU AS A BUSINESS VIEW
SOCIAL MEDIA IS DIFFERENT THAN
HOW CUSTOMERS VIEW SOCIAL
MEDIA!

7. HOW
MOST
SMALL
BIZ’S ARE
USING
SOCIAL
MEDIA
How are you using
it?
How would your
customer like you
to use it?

8. AMONG SMALL BUSINESSES USING
SOCIAL MEDIA
 90 percent use Facebook.
 Nearly 70 percent are on Twitter.
The adoption rate on other social media services is much less.
 About 50 percent use LinkedIn.
 32 percent have a Google+ account for their business.
 Just 29 percent use Pinterest.
While more than 50 percent of small-business Facebook users post
new content daily or weekly, only 11 percent do so on Pinterest.

9. HOW MOST
SMALL
BIZ’S ARE
PAYING
FOR
SOCIAL
MEDIA
How are you paying
for it?
Do you think it is
valuable enough to
pay someone?

10. DO YOU
REMEMBER
EARLIER
WHEN I
MENTIONED
HOW
CUSTOMER
S VIEW
SOCIAL
SORRY TO BE SUCH A BUMMER BUT…
MEDIA?
Your customers want different things from
you than what you are giving them!

11. WHICH CUSTOMERS DO
YOU REALLY NEED TO
BE WATCHING OUT
FOR?
&
WHAT IS SOLOMO?
ANYONE CARE TO
GUESS?

12. CONNECTED
MILLENNIALS &
THEIR MOMS
Two key consumer groups you need to
learn as much as possible about.
Both are constantly connected and are
not shy in sharing their opinions about
your brand, your product and your service.
2013 brings the year to step up your
monitoring and responses to these critical
groups.

13. SOLOMO GOES SHOPPING
Social – Local - Mobile
Social Local Mobile
Getting meaningful Using local search to find “Showrooming: the act of
recommendations from retailers. Are you using a phone to
reputable sources optimized? compare your price to an
(friends). on-line price.

14. WHERE TO
START
WITH
SOCIAL
MEDIA
The 800 lb. gorilla is ACCORDING TO A SURVEY BY
just gaining weight VERTICAL RESPONSE
and will soon be the
½ ton gorilla. 2/3rds of Small Businesses are spending
time on Social Media. Why?
Don’t even say your  Relationship Building
customers aren’t on  Customer Service
Facebook.  The Great Equalizer
 Cost Effectiveness

15. 15 WAYS TO USE FACEBOOK PAGES
FOR BUSINESS
1. Forum or Community Creation
2. Customer Service
3. Word of Mouth Marketing
4. Business Hours
5. Company Announcement
6. Press Releases
7. Product or Service Catalogue
8. Special Offers & Coupons
9. Check-in Deals
10. Contests
11. Research and Development
12. Employee Recognition KEEP IT
13. Coordinate Special Events
14. Community Service REAL!
15. Email Newsletter

16. 8 WAYS TO USE TWITTER FOR
BUSINESS
1. Break News
2. Announce Discounts
3. Offer Customer Service
4. Integrate Twitter with LinkedIn
5. Daily Specials
6. Build Rapport
7. Photos and Short Videos
8. Create Fans
Remember you have 140 characters,
less if you include a link and you
need to leave room for re-
tweeting…. @bradattig

17. SOCIAL MEANS MORE THAN
FACEBOOK
Facebook, Twitter and You-Tube
are the 800 lb. gorillas but
focusing on the social media
platforms that your customer is on
is critical.
Pinterest, Instagram, Yelp, Bing
& Google Local Places, and
Google+ are places that your
customer might hang out.
You no longer need to have a presence everywhere and a poor showing
in some places can even hurt you. Focus on where your customer is
and own those spaces. Plan to spend more time actually engaging with
your customer.

18. Thank you for attending & keep
this top of mind
2013 will continue to be a year of change. Businesses which
choose to embrace social media seek to use these tools will find
themselves having stronger customer loyalty.
Starting and carrying on a meaningful dialogue with customers will
positively impact their bottom line and make 2013 both a prosperous
and profitable year.
Now go to…..
www.bradattig.com/resources/
For some Hubspot Guides and then go to
www.mac459feb.eventbrite.com/
And register for next week’s MAC seminar.