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Brad Keeling
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[object Object],[object Object],The world is changing
[object Object],[object Object],The world is changing The superstars are
[object Object],[object Object],… and the changes are affecting the traditional media Image credit livin4adream
[object Object],Main media… In 2009 … TV ads down 10.1% Radio down 11.7% Newspaper down 18.7% Magazines down 14.8%
[object Object],New Media In 2009 Mobile Up 18.1% Online Up 9.2%
Don’t ignore the power of Social Media Image credit livin4adream
[object Object],[object Object],[object Object],[object Object],[object Object],Embrace Social Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In the time it takes you to read this slide more than…
[object Object],[object Object],[object Object],Don’t worry
We’ve been posting updates and commentary on walls for a very long time (These from Pompeii circa 79AD)
[object Object],[object Object],[object Object],However TODAY it is happening very, very fast … and in real-time
[object Object],[object Object],[object Object],[object Object],That’s right…

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Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 

New Business

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  • 6. Don’t ignore the power of Social Media Image credit livin4adream
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  • 10. We’ve been posting updates and commentary on walls for a very long time (These from Pompeii circa 79AD)
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