This document discusses iBokan, a company developing educational and entertaining mobile apps for children. iBokan has published over 30 successful iPhone apps, including Cute Math and Eye Test. They are focused on creating a mobile edutainment theme park and social networking site for kids aged pre-K to 12. iBokan also provides app analytics tools and training. Their business model centers on creating content once and distributing it across mobile, web, TV and print channels.

1. iBokan: Mobile Edutainment
Play Smart, Learn Quick
Bo Wang
www.iBokan.com

2. Agenda
 iBokan Intro
 iPhone App Dev
 Mobile SNS
 iPhone Training
 Summary
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3. Market Opportunity
 Everything mobile, and now!
 For post-iPhone era, smart handsets like iPhone/iPod Touch (over 40m sold
worldwide) is de facto standard featuring mobility, Internet, & interactivity
 Big touch screen, powerful CPU, Internet access with WiFi or 3G anytime anywhere
 Jupiter Research: mobile app market size is $25 billion by 2014
 Edutainment Trend:
 Web generation parents and teachers are more tech-savvy, focusing more on
interactive edutainment
 Mobile Natives: kids have access to online and mobile handsets at younger age
 education is more of mobile, interactive, social, entertaining, and learning by doing
 smart handsets become more of entertainment / education center.
 Issue: not much interactive education contents available
 iBokan is the driving force and first-mover in
 Developing mobile interactive edutainment & online theme park for mobile kids
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4. Team iBokan
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5. Team iBokan (2)
 Creative Artists
 Expert User Interface Designers
 Technical Programmers
 Senior Content Editors
 Professional Education Advisory Board
 Experienced Management
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6. iPhone App Dev
 Published 30 iPhone Apps
 Efficient productive process
 Cute Math:
 Featured TWICE as “New & Noteworthy” on
iTunes (in Feb & June)
 Less than 1% chance for being featured
 Ranked No 1 in “Top Paid Apps” in Education
 Jumbo book
 Interactive picture book series (20
episodes in total)
 Bo’s Rainbow ranks No 30. in Education
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7. iPhone Apps (2)
 Eye Test
 Featured as “New & Noteworthy” on iTunes
 Ranked as No 1 in “Top Paid Apps” in
Medical for 7 weeks.
 Ranked as No 29 in “Top Paid Apps” Overall
 3 companies want to buy out or re-brand it
 Galaxy Impact
 220,000 downloads in first two weeks
 Ranked 10th in "Top Free Games"
 Ranked 20th in "Top Free Apps“
 Over 500,000 downloads in total.
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8. Samsung Mobile
 iBokan is the Core Developer for Samsung Mobile
 the only one in China
 One of three worldwide in Life Style & Healthcare
 MFN relationship with Samsung
 Porting iPhone apps to A-Store
 Eye Test & Eye Test for Kids, Cute Math (I & II)
 Developing two killer apps
 Samsung pays but iBokan owns IP
 Samsung is promoting iBokan & our apps
 Video, images, banners, commercials
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9. Business Model
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10. Business Model (2)
 Focus on Edutainment market (preK – 12)
 Mobile edutainment theme park / community
 Avatars
 Free access
 Virtual money
 Free games leading to SNS
 Content created once, repackaged & resold
everywhere
 Distribution channels: mobile, web, TV, Print.
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11. Mobile App Analytics Tool
 Kukapp is the Google Analytics for Mobile App
Stores like Apple iTunes and Nokia Ovi
 Our competitive advantage in app analytics & dev
 Can be offered as a paid service
 To-be-released in June
 Targeted market
 iPhone app developers, Project Managers &
marketers
 General iphone app users
 Features
 Track & analyze each app’s performance in real time
 Visualize analysis result
 Compare app performance or the same app among
different app store
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12. iPhone App Dev Training
 Start a training program for iPhone
developers
 July 20th, in Beijing
 Build an iPhone dev community
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13. Summary
 Business Model
 Mobile SNS: edutainment for kids (preK – 12)
 Competitive advantages
 Creativity + Technology + Management
 Early success in iPhone
 Strategic support from Samsung Mobile &
Orange-French Telecom
 Effective online marketing & promotion
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14. Thank you!
www.iBokan.com
Contact (Bo Wang):
Tel: +1-617-379-2688
Cell: +86-135.1106.1525
Email: bo.wang@BokanTech.com
Skype: bwang.000
Twitter.com/BokanTech
Committed to your success!
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