14. When does it pay to raise the price? SUPPOSE DEMAND IS INELASTIC SO THAT THE % CHANGE IN QUANTITY IS SMALLER THAN THE % CHANGE IN PRICE LOSS GAIN
15. Figure 4 Effects of Price Changes on Expenditure
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17. 1 2 3 D Quantity Price and since equal quantity decreases (horizontal arrows) are larger and larger percentage decreases . . . Since equal peso increases (vertical arrows) are smaller and smaller percentage increases . . . demand becomes more and more elastic as we move leftward and upward along a straight-line demand curve.
18. PRICE QUANTITY As P increases, Q falls, elasticity gets bigger | E D | > 1 elastic | E D | = 1 Unit elastic | E D | < 1 inelastic 25 5
19. Small Summary Inelastic Demand Unitary Elastic Demand Elastic Demand Definition |E D | <1 |E D | =1 |E D | >1 Total Revenue Same direction as price change Does not change with price change Opposite direction from price Straight Line Demand Curve Lower segment Middle point Upper segment
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25. Figure 6 Some Short-Run Price Elasticities of Demand inelastic elastic
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30. Figure 9 Some Income Elasticities Luxury (>1), Necessity (0<E Y <1), Normal (>0) and Inferior (<0) Goods defined by Income elasticties
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32. Figure 10 Some Cross-Price Elasticities Complements (-) vs Substitutes (+) defined by sign of cross price elasticity
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36. : Extreme Cases of Supply S P 1 P 2 S (a) Quantity per Period Price per Unit (b) Quantity per Period Price per Unit Perfectly Inelastic Supply Perfectly Elastic Supply
Hinweis der Redaktion
Tells us percentage change in quantity demanded for each 1% increase in price
Ask student to draw the graph for extreme case.
Do not consider the cost side, only the income earned for firms
Graphically, at any point on a demand curve sellersâ total revenue (buyersâ total expenditure) is the area of a rectangle . Width equal to quantity demanded .Height equal to price
Another equation is helpful to understand the concept: (dq/dp ) * (p/q)
Example: pepsi and cola
Example: corn in Iowa compared with corn in US Example: Pepsi compared with soda drink
Example: salt, milk, eggs, gas, medical care and so on â necessity diamond, tourism to China and so on â luxurious
Necessity is not meaning ânecessary to surviveâ. Cigarette is an example. It is inelastic demanded.
While the sign of the cross-price elasticity helps us distinguish