bouryaku Case Study - Klear

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Efforts and results for our client, with focus on the marketing channels

Case Study
(www.klear.in)

Who is Klear?
• Klear is a network of clinics to
help manage hearing and speech
difficulties.
• Klear is one of the fastest
growing hearing service providers
with a reputation for innovation
and international practices.
• Operating from 4 different
branches in Bangalore, Kozhikode
and Thiruvanathapuram

Designs + Plans
MARKETING EFFORTS

Overall Strategy
Competitor
Analysis
Content
Creation
Social Media
Marketing
Analytics
Social
Campaigns
Search Engine
Marketing
Online PR

Custom Designs for Social Portals

FB Ads designs

Analytics Used
Google Analytics
• Demographics
• Source
• Most browsed content
• Engagement
Facebook Insights
• Activities on Facebook page
• ‘Like’ button reports
Twitter Analytics
• Followers’ behavior
• Best time to Tweet
• Hashtags used by the followers

The Growth (per month average)
COMPARATIVE STATS

Visits to the website
Visits
Pre-engagement Post-engagement
Visits
Unique Visitors
Pre-engagement Post-engagement
Unique
Visitors

Online Advertising Results
Visits from Google
AdWords
Pre-engagement Post-engagement
Visits from
Google
AdWords
Visits from Facebook
Pre-engagement Post-engagement
Visits from
Facebook

Daily Impressions on Google Search
Daily Impressions

Conclusion
RESULTS

Visits to the website increased by
295%

Visits to the website from Facebook
increased by
642%

Thus, impacting the overall visits to the website.

Visits to the website increased by
358%

Average daily impressions on Google Search
397

bouryaku Case Study - Klear

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The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

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bouryaku Case Study - Klear

1. Case Study (www.klear.in)

2. Who is Klear? • Klear is a network of clinics to help manage hearing and speech difficulties. • Klear is one of the fastest growing hearing service providers with a reputation for innovation and international practices. • Operating from 4 different branches in Bangalore, Kozhikode and Thiruvanathapuram

3. Engagement with bouryaku • Marketing Klear to target audience and using online media to connect • Create shareable content • Brand awareness and presence of Klear

4. Designs + Plans MARKETING EFFORTS

5. Overall Strategy Competitor Analysis Content Creation Social Media Marketing Analytics Social Campaigns Search Engine Marketing Online PR

6. Custom Designs for Social Portals

7. FB Ads designs

8. Analytics Used Google Analytics • Demographics • Source • Most browsed content • Engagement Facebook Insights • Activities on Facebook page • ‘Like’ button reports Twitter Analytics • Followers’ behavior • Best time to Tweet • Hashtags used by the followers

9. The Growth (per month average) COMPARATIVE STATS

10. Visits to the website Visits Pre-engagement Post-engagement Visits Unique Visitors Pre-engagement Post-engagement Unique Visitors

11. Online Advertising Results Visits from Google AdWords Pre-engagement Post-engagement Visits from Google AdWords Visits from Facebook Pre-engagement Post-engagement Visits from Facebook

12. Daily Impressions on Google Search Daily Impressions

13. Conclusion RESULTS

14. Visits to the website increased by 295%

15. Visits to the website from Facebook increased by 642%

16. Thus, impacting the overall visits to the website.

17. Visits to the website increased by 358%

18. Average daily impressions on Google Search 397