A presentation highlighting new trends that have emerged and are emerging in the provision of tourism experiences in protected and Transfrontier Conservation Areas. These include a greater emphasis on a tour that includes the whole family, adventure tourism, reconnecting with oneself and one's family while on holiday, ecotourism, sleep outs and star gazing.
Day 1 tourism trends in tfc as and protected areas_michael wright_sivest
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TECHNICAL WORKSHOP ON CONCESSIONING AND INVESTMENT IN TFCAs IN SADC NEW TOURISM TRENDS IN TFCAs AND PROTECTED AREAS
Presented by: Michael Wright
Consulting Engineers Project Managers Environmental Consultants Town and Regional Planners
A PROFESSIONAL TEAM DELIVERING CREATIVE PROJECT SOLUTIONS
E: michaelw@sivest.co.za T: +27 31 581 1573 C: +27 83 670 1436 W: www.sivest.co.za
TFCAs: New Tourism Trends
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SiVEST We deliver creative project solutions and add value in the disciplines of: civil, structural mechanical, and electrical engineering; project management; environmental consulting; town and regional planning; and quantity surveying. Has operated for 62 years with 6 offices in South Africa and 1 in Zimbabwe. We have worked in 19 African countries, Asia-Pacific and Europe. Michael Wright
•Ecotourism and Environmental Consultant for 12 years and worked in 7 SADC countries.
•BSc (Hons) Agribusiness & Wildlife Science
•Candidate Natural Scientist with SACNASP
•Member of IAIAsa
•Nature and bird guide for 3 years
•Estate agent (for shared vacation ownership)
•Owner and director of 3 safari lodge/resort developments and operations in Kruger, Pilanesberg and Tembe in South Africa.
WHO ARE WE
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Old Safari Experiences (Popular for the last 50 or so years)
1.Game drives (day and night)
2.Game walks
3.Photographic safaris
4.Wilderness trails
5.Backpacker /overland safaris
6.Mobile safaris
OLD SAFARI EXPERIENCES
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More Recent Safari Experiences (Popular in the last 10 years)
1.Custom safaris
2.Specialist safaris
3.Health spas Massages Wellness centres
4.Cultural interactions
5.Recuperation Healing safaris
6.Voluntourism
7.Bush braais
8.Veterinary safaris
9.Horse trails
10.Hot air ballooning
11.Mountainbike trails
MORE RECENT SAFARI EXPERIENCES
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SO MANY EXPERIENCE OPPORTUNITIES
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New Safari Experiences (Popular in the last 5 years or to come)
1.Family Safaris
2.Adventure Tourism
3.Reconnecting
4.Green Tourism or Ecotourism or Sustainable Tourism or Responsible Tourism
5.Sleep Outs
6.Star-gazing
7.Citizen Scientists
NEW TREND EXPERIENCES
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FAMILY SAFARIS
20 years ago families with children under 12 years were seldom welcomed in private safari lodge environs.
This made the selection of safari locations and experiences extremely limiting and unsuitable for young families – a large potential market.
Fortunately this is rapidly changing, with developers now commonly building family units, and family friendly services and experiences.
The largest and most luxurious operators now have extensive programmes and services specifically focussed on families and child entertainment.
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FAMILY SAFARIS
Require an investment in:
•child-minders,
•kid ranger programmes and dedicated child-friendly rangers,
•Exclusive family game drives,
•child safe facilities and entertainment,
•reconfigured accommodation designs,
•child-focused dining and drinks menus,
•and even child spa packages.
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FAMILY SAFARIS
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ADVENTURE TOURISM
The adventure tourism market is growing ever-more popular, as society becomes more health-conscious and seeks energetic, fun-filled experiences.
Popular with:
•Teens and young adult group markets
•More mature, healthy, lifestyle adult market
•Fun-filled families with older children
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ADVENTURE TOURISM
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RECONNECTING
Nature Connection Will Be the Next Big Human Trend "Something is amiss and we cannot quite put our finger on what. It seems that the further our society progresses, the more disenfranchised we feel. The hyper-connectivity of social media leaves us cold and over-informed, saturated with unwanted information and more aware than ever of the injustices of the world. It seems that the more virtually connected we get, the more disconnected we become, both from each other but also from our communities.
I believe that a necessary backlash to this trend is a large- scale reconnection with nature that has the ability to transcend previous environmental movements and reshape our world. Moreover, I believe this undercurrent is gaining momentum and influencing every element of our lives. It's a revolution of belonging." Daniel Crockett
Huffingtonpost.com
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RECONNECTING
"I used to think the top environmental problems were biodiversity loss, ecosystem collapse and climate change. I thought that thirty years of good science could address these problems. I was wrong. The top environmental problems are selfishness, greed and apathy, and to deal with these we need a cultural and spiritual transformation. And we scientists don't know how to do that." Gus Speth (a US Advisor on climate change)
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RECONNECTING
"We were all poets, and have squandered our inheritance like the prodigal son. But we have kept enough back to remember how immensely rich we were once, in our childhood, when poetry flowed in unchecked through our senses." George Mackay Brown
"We are human only in contact, and conviviality, with what is not human“. Wildethics.org
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The IUCN - The World Conservation Union, defines Ecotourism as:
Ecotourism is environmentally responsible travel and visitation to relatively undisturbed natural areas, in order to enjoy, study and appreciate nature (and any accompanying cultural features - both past and present), that promotes conservation, has low negative visitor impact, and provides for beneficially active socio- economic involvement of local populations".
Essentially ecotourism is about uniting conservation, communities, and sustainable travel.
GREEN TOURISM ECOTOURISM
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GREEN TOURISM ECO-TOURISM
Principles of Ecotourism:
•Maximise benefits, respect and awareness to the environment and minimise negative impacts.
•Maximise social and economic benefits to the local community and minimise negative impacts.
•Maximise benefits, respect and awareness to cultural heritage and minimise negative impacts.
•Demonstrate effective and sustainable business practises and human resource management.
•Provide positive experiences for both visitors and hosts.
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Principles of Ecotourism:
•Provide direct financial benefits for conservation.
•Raise sensitivity to host countries' political, environmental, and social climate.
•Create a fair and transparent working environment for, and communication channel to, all employees.
•Develop and sustain fair and transparent destination supplier relationships.
•Transparent communication and continuous improvement of service to all customers.
SUSTAINABLERESPONSIBLE TOURISM
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The terms ‘eco' and 'eco-lodges' have become buzzwords.
They are used by terrific organisations dedicated to conservation and benefitting local people.
But they are also used by those seeking to exploit its marketing potential for economic gain with little or no regard for destinations.
SUSTAINABLERESPONSIBLE TOURISM
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•Responsible tourist profiles (Source: FTT)
oYoung Hip Professionals
oFamily Educationalists
oMature and Rooted
•Trade landscape in Southern Africa (Source: FTT)
oConsumers are researching online.
oThey are booking direct, but also trust and use consolidators, tour operators and travel agencies.
oThe products need to be more inclined to implement responsible tourism activities than the rest of the channel.
oTour operators are not yet prioritizing or promoting responsible tourism offerings in their marketing.
oA shift in international pressure should change this.
•Green grading or certification
•Desire to watch wildlife the responsible way
GREEN TOURISM ECO-TOURISM
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Greenwashing or genuine eco-lodge? 12 things genuine eco-lodges do:
1.They have a written policy regarding the environment, local people and purchasing?
2.They measure their contribution to conservation and local communities.
3.They employ local people at majority %s , with several being in management.
4.They protect the environment, support conservation, and are involved in local charities / social initiatives.
5.A major % of produce and services are sourced from within 50km of the lodge.
6.They treat the waste water and heat their buildings sustainably.
SUSTAINABLERESPONSIBLE TOURISM
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Greenwashing or genuine eco-lodge? 12 things genuine eco-lodges do:
7.Information and advice is provided to tourists on local cultures and customs.
8.They employ guides from the local community.
9.They can tell you how you can get involved with local people and conservation in a rewarding way for both you and the destination.
10.A significant proportion of revenue remains in, or reverts to, the local community.
11.They limit the group sizes to minimise impact and maximise interaction.
12.They have green designed and environmentally sustainable accommodation and operations.
SUSTAINABLERESPONSIBLE TOURISM
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Open air or semi-roofed sleep-outs on decks or stilted platforms
•Beds, lanterns, dining, drinks, shower, toilet, ranger
•Little cost and effort
•Frees up a room in inventory at the lodge
•Able to charge a premium
SLEEP-OUTS ON DECKS PLATFORMS
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SLEEP-OUTS ON DECKS PLATFORMS
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It is typically a specialized activity by prior arrangement
•Becoming popular with many luxury lodges
•Investment in telescopes, astronomy software and literature
•Specialist astronomers who offer scheduled star-gazing packages
STAR-GAZING
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STAR-GAZING
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CITIZEN SCIENTISTS
Citizen scientists are ordinary nature-loving people who travel throughout their regions, recording species and events, and then report these findings to research institutions, who in turn utilize them as valuable scientific data. They feel obligated to contribute to research and conservation.
Mutual benefits – the institutions utilize the data for personal and conservation purposes, as well as for generating more accurate field guides and publications, which the citizens then utilize.
Generally popular with adults of all ages, ranging from university students to retirees.
Ecotourism market benefits – citizens travelling to different destinations, with this particular purpose in mind.
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CITIZEN SCIENTISTS
•Animal Demography Unit (ADU), e.g.:
oSABAP2
oMammalMap
oReptileMap
oLepiMap
•Projectnoah.org
•Arkive.org
•iSpot.org.za
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CONCLUSION
These new exciting trends will be added to many of the tried and tested older and middle-aged experiences mentioned above, and thus further diversify the ecotourism product offering.
I do not ever foresee them usurping the mainstay experiences, but they will hopefully stimulate greater market interest and revenue streams.
This too may result in the creation of further niche markets and reduce pressures.
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