AMA Houston September Luncheon about Sam Houston Race Park. Back to basics doesn't have to be boring - Make things interesting with some "shock and awe"

1. “ Back To Basics” Presentation to AMA Houston September 9, 2009

3. The State of the Texas Horse Industry 55% drop in the number Thoroughbred stallions in Texas since 2001 26% drop in the number of accredited Quarter Horses since 2005 29% drop in the number of Quarter Horse broodmares from 2005 to 2007 50% drop in the total number of mares bred in Texas since 2001 42% drop in the number of registered foals since 2001 33% drop in the number of Quarter Horse stallions in Texas since 2005

4. The State of the Texas Horse Industry 75% increase in the number mares bred in Louisiana since 2001 82% increase in the number of registered foals in New Mexico since 2001

5. Texans are already gaming. *Source: TXP, Inc. $2.3 Billion*

6. Texans are gaming in all of our neighboring states. $387,000,000 $478,400,000 $1,016,100,000 Source: TXP, Inc. $387,000,000 $478,400,000 $1,016,100,000

7. Distribution of Racinos/Casinos Across the Country Commercial Casinos: 12 Racinos: 11 Tribal Casinos: 29

8. The State of the Texas Horse Industry Texas is losing horses, revenue, jobs, and tax money to all of our neighboring states… 74% of Texans polled favored slot machines at racetracks to save the horse racing, breeding, and training industries* Slot machines at racetracks would help the horse industry generate an additional $6.8 billion in economic activity to the state Simply by leveling the playing field the Texas horse industry, without question, will be the finest in the country Source: Baselice and Associates, Inc.

9. BACK TO THE BASICS

23. Hurricane Ike – September 2008 Houston and the Park slammed by storm – Live Racing cancelled for nine months!!!

24. Marketing: We’re Back!! Following Hurricane Ike, The Park Grand Re-Opening Campaign debuted across print, radio, TV & online outlets beginning March 2009

29. Social Media: We’re Growing!