New forms of value creation and the role of the creative industries

1. CENTRE FOR
THE
EXPERIENCE
ECONOMY
VALUE CREATION
CREATIVE INDUSTRIES ALLIANCE AMSTERDAMNOVEMBER 28 2014

2. TWO PERSPECTIVES
A B
demystifying of the
concept of experience
business/ societal
perspective
by exploring new
forms of value creation
experience
perspective

3. CENTRE FOR
THE
EXPERIENCE
ECONOMY
demystify the concept experience

4. REFLECTION
which experiences in fact
changed your life?

5. REFLECTION
which experiences you will never forget,
and you actually paid for?

6. CENTRE FOR
THE
EXPERIENCE
ECONOMY
These personal experiences determine
what we value most in our life.

7. Experience is a continuous, interactive process of doing
and undergoing, of action and reflection, of cause and
effect. That is meaningful to the individual in different
contexts of his life. An experience causes an individual to
change his perspective on the world and / or himself
ERLEBNIS & ERFAHRUNG
An immediate, relatively isolated event with a complex
of emotions that leave an impression and represent a
certain value for the individual within the context of a
specific situation.
(1) sensory (2) emotionally
(3) wonder (4) meaning
erlebnis erfahrung

8. Daniel Kahneman
TWO FUNCTIONS OF THE BRAIN
the experiencing
self
the memorising
self

9. CENTRE FOR
THE
EXPERIENCE
ECONOMY
let’s define the concept of experience in order
to create a proper perspective

10. WE CREATE MEANING THROUGH EXPERIENCE
challenging
unavoidable
doing &
undergoing
emotion
anticipation
memorable
unique
being part
of it
losing sense
of time

11. CENTRE FOR
THE
EXPERIENCE
ECONOMY
facing the challenge: how to create value
through meaningful experiences /
des expériences significatives

12. VALUE CREATION
IN HOSPITALITY
Ritz Carlton, Joie de Vive & Airbnb
Ritz Carlton
1st
stage

13. VALUE CREATION
IN HOSPITALITY
Joie de vivre hotel | phoenix
Ritz Carlton, Joie de Vive & Airbnb
2nd
stage

14. VALUE CREATION
IN HOSPITALITY
Ritz Carlton, Joie de Vive & Airbnb
Airbnb
3rd
stage

15. EVERYWHERE…
we cook ourselves in public places
and bring our friends
Café Struik

16. MOBILITY
SHARING IS THE NEW
OWNERSHIP
Car2go /Drive now

17. Kickstarter
BUSINESS
new initiatives start through
powerful platforms & networks

18. MEDIA BLENDLE
WE WATCH OUR CONTENT, HOW
WHEN AND WHERE WE WANT IT
Blendle

19. NEW VALUE NETWORKS EMERGE CONNECTED CARE
Patient pacemaker
manufacturer
emergency
services
primary
doctor
patients in
similar
situations
scan and
diagnostics
clinic
doctor on
call at hospital
elsewhere
family
medical
specialist

20. CENTRE FOR
THE
EXPERIENCE
ECONOMY
WE NEED TO UNDERSTAND
THESE CHANGES…

21. MAIN DRIVERS FOR CHANGE
Simultaneously on macro and micro level, there
is a shift from hierarchical to horizontal value structure
economical
philosophical
sociological
technological
€

22. philosophical
security & protection
natural
system
competences & function
social
regulatory system
meaning & insights
crea
tive
communication
self direction
obe
dient
hid
den

23. sociological
experience explore self actualisation meaning& purpose finding
captivating idea prospertity & modernity
economic impetus
NOW
80’s 90’s 20’s
manufacturing driven marketing brand driven people/network driven responsible business

24. MICHEL BAUWENS
PEER 2 PEER PRODUCTION
P2P contribution
to the commons
!

25. technological /digitalisation
personalisation
artificial intelligence
singularity
wearables, quantified self
uberi-fication
across other services
internet of things
cyber physical systems that monitor
& control behavior &Environments

26. € economical
dematerialisation/eco effiëncy/immaterial aspects of consumption
goods services meaningful
commodities experiences
transaction
based
purpose
based
value
time

27. FROM SCARCITY TO ABUNDANCE
#1
value is being co created through engagement
from ownership to access
monetary value becomes social value> time
technology is enabling & democratising society
value is shared &accelerated through networks
#2
#3
#4
#5

28. “Everything that can be digitalised
can be personalised

29. EXPONENTIAL ORGANISATIONS GROW> 10X MARKET
#1
experiment and innovate
compelling experience value proposition
easy access with high level of Xp design
facilitated by social technology & value networks
engagement community & crowd
#2
#3
#4
#5
#6
they serve a higher purpose
leveraged assets by their customers

30. VALUE CREATION FRAMEWORK
FLEXIBILITY
creativity
values vision
4 | people & culture
How do we develop and train the people
who have to support the experience strategy
Which skills need to be trained and what is the
desired culture?
INTERNAL
3 | Experience technologies
internal processes that sustain xp value?
What is the experience co-creation architecture?
Which core competences are required?
1 | innovation & learning
Where do we need to be creative,
Think outside the box, to creat new
environments and platforms and which
networks are relevant?
EXTERNAL
CONTROL
2 | experience value proposition(co-)creation
Which experience environments?
Placemaking Digital & Physical
initiatives
goals
empower-ment
systems
standards
5
how is money
being earned

31. CENTRE FOR
THE
EXPERIENCE
ECONOMY
the coordinates of a new economy are
being formed. Individuals become
creators of meaningful value ,
businesses are forced to humanise &
rethink their purpose and future
PERSONAL VALUES
ARE CHANGING
BUSINESS VALUES
ARE CHANGING
!

32. “ROLE FOR THE CREATIVE
INDUSTRIES?

33. BRING THESE TOGETHER
PERSONAL VALUES
ARE CHANGING
BUSINESS VALUES
ARE CHANGING
!

34. GERD LEONHARD
DESIGN TO DISRUPT
change
forced through pain
or pro-active

35. CO CREATE
Designed by me or with me
Lego

36. ECO EFFICIËNT
Smart Highway
designed for me
DAAN ROOSENGAARDE

37. “EMBRACE
FUNDAMENTAL STATE OF
LEADERSHIP

38. FUNDAMENTAL STATE OF LEADERSHIP
4 | OTHER FOCUSED
Tendency towards selfless contribution
Being aware to be part of a larger whole
Communicator of his truest feelings
INT
3 | INTERNALLY DIRECTED
Alignment of emotions, values and behaviors
Increased courage and resolve
1 | EXTERNALLY OPEN
Constructive, positive mindset
Creating a vision and higher purpose,
experimenting, mental courage
EXT
FLEXIBILITY
CONTROL
2 | RESULTS CENTERED
Increased sense of purpose
Tendency to pursue desired results
5 | HIGHER
PURPOSE

39. RECOMMENDATIONS
#1
rethink your purpose and business…
create compelling experience value by……
building engagement and community
implementing social technology & algorithms
shift the experience value into the customer
#2
#3
#4
#5

40. Read the 3rd
edition of our book

41. @
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ECONOMY
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experience economist
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economy
info@experience-economy.nl