1. Social Media Scorecard June 12, 2012
Facebook Facebook FB % Twitter Fans, Twitter Fans, Twitter % Total Fans, Total Fans,
Industry/Company % Change
Fans, 6/5 Fans, 6/12 Change 6/5 6/12 Change 6/5 6/12
Airlines 4,060,592 4,205,126 3.6% 3,907,096 3,919,886 0.3% 7,967,688 8,125,012 2.0%
American Airlines 323,366 331,116 2.4% 377,557 380,102 0.7% 700,923 711,218 1.5%
Delta 317,212 318,867 0.5% 331,574 333,690 0.6% 648,786 652,557 0.6%
JetBlue 605,163 607,269 0.3% 1,674,663 1,675,311 0.0% 2,279,826 2,282,580 0.1%
Southwest 2,422,351 2,554,458 5.5% 1,304,859 1,311,141 0.5% 3,727,210 3,865,599 3.7%
United Airlines 355,557 356,032 0.1% 8,037 8,249 2.6% 363,594 364,281 0.2%
US Airways 36,943
4,060,592
37,384
4,205,126
1.2%
3.6% -
210,406
3,907,096
211,393 0.5% 3,919,886 0.3% -
247,349
7,967,688
248,777
8,125,012
0.6% 2.0%
TOTAL
Footwear/Athletic Apparel 64,693,614 65,130,081 0.7% 944,255 966,987 2.4% 65,637,869 66,097,068 0.7%
Adidas 14,487,821 14,577,935 0.6% 267,948 272,866 1.8% 14,755,769 14,850,801 0.6%
Converse 30,909,841 31,128,221 0.7% 65,678 66,939 1.9% 30,975,519 31,195,160 0.7%
DC Shoes 8,879,698 8,933,433 0.6% 113,614 115,739 1.9% 8,993,312 9,049,172 0.6%
Nike 9,295,222 9,357,016 0.7% 434,618 448,196 3.1% 9,729,840 9,805,212 0.8%
Reebok 1,121,032 1,133,477 1.1% 62,397 63,247 1.4% 1,183,429 1,196,724 1.1%
64,693,614 65,130,081 0.7% - 944,255 966,987 2.4% - 65,637,869 66,097,068 0.7%
TOTAL
Comics 4,790,646 4,833,290 0.9% 463,928 473,659 2.1% 5,254,574 5,306,949 1.0%
DC Comics 681,854 688,969 1.0% 128,191 130,711 2.0% 810,045 819,680 1.2%
Marvel Comics 4,108,792 4,144,321 0.9% 335,737 342,948 2.1% 4,444,529 4,487,269 1.0%
4,790,646 4,833,290 0.9% - 463,928 473,659 2.1% - 5,254,574 5,306,949 1.0%
TOTAL
Fast Food 50,009,512 50,588,449 1.2% 1,304,767 1,331,904 2.1% 51,314,279 51,920,353 1.2%
Burger King 5,128,782 5,162,733 0.7% 55,141 55,811 1.2% 5,183,923 5,218,544 0.7%
McDonald's 20,120,211 20,302,478 0.9% 478,411 493,837 3.2% 20,598,622 20,796,315 1.0%
Subway 13,748,296 14,082,550 2.4% 503,463 511,510 1.6% 14,251,759 14,594,060 2.4%
Taco Bell 8,662,111 8,686,903 0.3% 191,143 192,697 0.8% 8,853,254 8,879,600 0.3%
Wendy's 2,350,112 2,353,785 0.2% 76,609 78,049 1.9% 2,426,721 2,431,834 0.2%
50,009,512 50,588,449 1.2% - 1,304,767 1,331,904 2.1% - 51,314,279 51,920,353 1.2%
TOTAL
Beverages 107,678,809 108,184,582 0.5% 2,310,174 2,346,021 1.6% 109,988,983 110,530,603 0.5%
Coca-Cola 42,365,847 42,526,312 0.4% 551,078 555,387 0.8% 42,916,925 43,081,699 0.4%
Dr. Pepper 11,945,264 11,984,402 0.3% 97,368 97,735 0.4% 12,042,632 12,082,137 0.3%
Monster Energy 16,693,032 16,867,335 1.0% 256,370 262,311 2.3% 16,949,402 17,129,646 1.1%
Pepsi 8,269,458 8,311,560 0.5% 781,697 802,726 2.7% 9,051,155 9,114,286 0.7%
Red Bull 28,405,208 28,494,973 0.3% 623,661 627,862 0.7% 29,028,869 29,122,835 0.3%
107,678,809 108,184,582 0.5% - 2,310,174 2,346,021 1.6% - 109,988,983 110,530,603 0.5%
TOTAL
Celebrities (Top 5) 267,330,525 268,738,397 0.5% 73,415,697 74,421,166 1.4% 340,746,222 343,159,563 0.7%
Eminem 57,982,417 58,292,481 0.5% 10,984,779 11,090,326 1.0% 68,967,196 69,382,807 0.6%
Lady Gaga 51,670,480 51,882,380 0.4% 25,258,327 25,588,658 1.3% 76,928,807 77,471,038 0.7%
Michael Jackson 49,476,886 49,723,979 0.5% 725,696 732,203 0.9% 50,202,582 50,456,182 0.5%
Rihanna 56,999,572 57,336,725 0.6% 20,075,264 20,512,226 2.2% 77,074,836 77,848,951 1.0%
Shakira 51,201,171 51,502,833 0.6% 16,371,631 16,497,753 0.8% 67,572,802 68,000,586 0.6%
267,330,525 268,738,397 0.5% - 73,415,697 74,421,166 1.4% - 340,746,222 343,159,563 0.7%
TOTAL
Favorite Foods 88,711,864 88,984,782 0.3% 88,066 88,783 0.8% 88,799,930 89,073,565 0.3%
Oreo 26,668,806 26,761,700 0.3% 41,158 41,334 0.4% 26,709,964 26,803,034 0.3%
Pringles 19,541,372 19,596,975 0.3% 11,960 12,108 1.2% 19,553,332 19,609,083 0.3%
Reese's 9,446,969 9,495,463 0.5% - - 0.0% 9,446,969 9,495,463 0.5%
Skittles 22,037,861 22,085,323 0.2% 32,854 33,213 1.1% 22,070,715 22,118,536 0.2%
Starburst 11,016,856 11,045,321 0.3% 2,094 2,128 1.6% 11,018,950 11,047,449 0.3%
88,711,864 88,984,782 0.3% - 88,066 88,783 0.8% - 88,799,930 89,073,565 0.3%
TOTAL
Hospitality (Loyalty Programs) 338,466 339,073 0.2% - - 338,466 339,073 0.2%
Marriott Rewards 225,356 225,533 0.1% na na 225,356 225,533 0.1%
Starwood Preferred Guest 113,110 113,540 0.4% na na 113,110 113,540 0.4%
338,466 339,073 0.2% - - - 0.0% - 338,466 339,073 0.2%
TOTAL
Gaming 46,125,361 46,380,534 0.6% 2,047,266 2,079,750 1.6% 48,172,627 48,460,284 0.6%
Nintendo 23,102,204 23,217,651 0.5% 230,700 241,349 4.6% 23,332,904 23,459,000 0.5%
Playstation 5,321,780 5,349,261 0.5% 1,302,927 1,314,012 0.9% 6,624,707 6,663,273 0.6%
X-Box 17,701,377 17,813,622 0.6% 513,639 524,389 2.1% 18,215,016 18,338,011 0.7%
TOTAL 46,125,361 46,380,534 0.6% - 2,047,266 2,079,750 1.6% - 48,172,627 48,460,284 0.6%
TOTAL 633,739,387 637,384,313 0.6% 84,481,249 85,628,156 1.4% 718,220,636 723,012,469 0.7%
Prepared by Awareness, Inc. All Rights Reserved ©2012