Fusion Marketing - It's What's Next

The
FUSION
Marketing Bible
By:
Lon Safko

LonSafko.com Copyright © - Lon Safko

Lon Safko
Spent most of my career as an entrepreneur, innovator, president and CEO.
An innovator for more three decades founding 14 start-up companies.
Invented the “First Computer To Save A Human Life”.
18 Inventions & 30,000 personal records in the Smithsonian Institution, Washington, D.C.
Invented the first voice recognition and the first home automation for the disabled.
Invented the first three-dimensional virtual environment.
Invented the first integrated computer system for the physically disabled.
Invented the archetype for Apple Newton and Microsoft’s Bob operating systems.
Invented “Tool-Tips”, and first software user’s guides.
Has 14 Inventions in the Computer History Museum, Mountainview, CA
Awarded 3 patents on three-dimensional Internet advertising and “Virtual-Electronic-Retailing”
Awarded 125 software copyrights, trademarks, a dozen signature marks.
Recipient of The Westinghouse Entrepreneur of the Year Award.
Recipient of The the Arizona Software Association’s Entrepreneur of the Year Award.
Recipient of The the Arizona Innovation Network’s Innovator of the Year Award.
Recipient of The Public Relations Society of America’s ”Mark of Excellence” Award.
Recipient of The A.A.P.A.’s Award of Excellence for the Western Hemisphere.
Twice nominated Entrepreneur of the Year by Ernst & Young / Inc. Magazine.
Recognized by the Department of Veteran’s Affairs and the Phoenix Mayor’s Council.
Featured in Entrepreneur Magazine, Inc. Magazine, PC Novice, Popular Science, & New York Times.
Nine time published author and author of the Best Selling “The Social Media Bible”.
Now in its Third Edition and hit #1 on Amazon in both their Marketing & Business categories.
Appointed USA Today CEO Advisory Board, the first SCORE Ambassador.
“Professional Blogger“ for Fast Company.


Patent Pending


Traditional Marketing Strategy
“I know half my advertising isn‘t working. I just don’t know which half”...
Lord Leverhulme, the founder of Level Brothers... Unilever
Print Ads
Trade Shows
Brochures
Direct Mail
Telephone
Catalog
Customer Service
Product Packaging
Response Cards
Warranty
Events
Television
Radio
TRADITIONAL SALES
Specialty
Business Cards
Marketing & P.R.
Door Hangers
BiIlboard
Presentations
Coupons

REVENUE!
LonSafko.com Copyright © - Lon Safko FUSION Chapter 01

Evolution Of Marketing
6,000 Years Ago: We invented cupped hands
1450: Johannes Gutenberg invented the printing press
1837: Samuel Morse invented the telegraph
1876: Alexander Graham Bell patented the telephone
1899: Guglielmo Marconi invented the radio
1927: Philo Farnsworth invented the television
1972: Tim Byrnes & Vint Cerf invented the Internet

Internet

FUSION Chapter 02

Traditional Marketing
Int e r

Print Ads
conn

Cou
Pr
ectio

g
es

s
Re n!

alo
po

re
en
sp

hu
ta
on

Cat
ns
l
ai

tio

oc
se
tM

ns
Ca

Br
rd c
re
Doo s Di
r Han
ger h one
s Te lep
TRADITIONAL
Marketing & P.R. MARKETING Trade Shows

ards Cus
C tom
sin ess er S
Bu Pr erv
l ty od ice
cia uc
pe tP

Bi
S
o

ac
di

Ilb
Warr ka
Ra

sio

gi
Events

oa
ng

rd
evi

an
Tel

ty
n

TRADITIONAL SALES REVENUE!
LonSafko.com Copyright © - Lon Safko FUSION Chapter 3 & 4

Digital Marketing
Int e r
conn
ectio

ing
Vir
n!

t

ish
ua

Email
Word Of Mouth...

lW

RSS

l
Pub
At The Speed Of Light!

or

i
Ga

ik
lds

W
m m
in ru
g Fo
Po
dca Pages
b
st We
SOCIAL
Microblogging Social Networks
MEDIA
SE
sting O
Liveca
g SE
arin M
Sh
de
o ng
In
Vi ri

te
gs

ha
Mob
Blog

rp
S
Vl o

er
to
so
il e

Pho
na
l
Social Media REVENUE!
LonSafko.com Copyright © - Lon Safko FUSION Chapter 5 & 6

Integrated Marketing
Inter
R conn
e

s
Pr

Br ade ing
es ction

g

ow
G am
Wa
INTEGRATE

Catalo
es
po
!

Print

Tr blish
oc Sh
RSS

Ads
en
TRADITIONAL , Mi ns

s
rra ns

Pu i
Wik

re
c
DIGITAL, & SOCIAL rob e C

ta

ing
l

hu
ai

nty
tio
lo ar
MEDIA MARKETING gg ds tM
UNLIMITED BUDGET lb BiI in r ec
o ar g Di um
r e
Pod
cast
d Fo ephon
Door H Tel es
angers W eb Pag
TRADIGITAL
Business Cards Social Networks
MARKETING
ecasting Email
815,915,283,000,000,000,000,000,000,000,000,000,000,000,000,000
Liv
& P.R. Cus
SE tome
ing s
Market orl g
d
In O r Se
rvic
tu al W r i n Pr terp e
Vir ha od er
isi g

S
lev rin

uc so

Co nts
Mo on

o
ide t P na
a

Ev io
Spe bile

Rad
ty
Sh

Vlogs
Blog

up
SEM
V ac l

e
cial
o

on
ka
ot

gi
Te
Ph

s
ng
TRADITIONAL SALES + SOCIAL MEDIA REVENUE+!
40 factorial = 8.15915283 × 1047!
LonSafko.com Copyright © - Lon Safko FUSE! Chapter 7 & 8

Prioritizing Traditional Marketing

ws
Print Ads
Prior

Sho
Cou
Pr
itize!

es

s
Cost Of Customer

de

re
po
en

hu
Acquisition

Tra
ta

ns
l
ai

tio

oc
Bi
Ilb
tM

ns

Br
oa c
rd re
Doo s Di
r Ha
nge h one
rs Te lep
$
TRADITIONAL
ROI Response Cards MARKETING
Catalog

$ & P.R
. Cus
tom
Marketing er Ser
Pr vice
rds od
uc
s Ca t Pa
es

W
o

ck
sin
di

Tel

ar
ag
Bu
lty

n
Ra

Events in g

ra
evis
cia

nt
y
Spe

io


The Trinity Of Social Media

Blogging

Trinity

ial Mic
S oc k s Blo ro
tw or ggi n
Ne g


Fusion Marketing

Blogging
g

res
Co
INTEGRATED in
Pr ag

hu
up
TRADITIONAL, es ck

oc
Pa

ons
DIGITAL, & SOCIAL en
ct

Br
ta
MEDIA MARKETING tio du
ns ro
PRIORITIZED! P
Mark g
eting ggin
& P.R
. Mi croblo
FUSION
MARKETING
s Cus
ss Card to
Busine mer
Ser
vic e
W
rks ar
t wo r an
Ne ty
ial

Te
og

c Events
So
lep
tal

ho
Ca

ne

FUSION Chapter 11 & 12

Fractal - Fusion Marketing
GO F
R

FaceBook
ACT
AL!

My

y
Social Networks

em
Spa

ad
Li

eC
n

c
ke

e
d In
Ning

Twitt
e r Plaxo
SOCIAL
NETWORKS
s Bra
Classmate n chO
ut
Fr
L i fe ie
d nd
con st
Se e
Beb
d

r
e

Orkut
gg

o
Ta

A fractal is an object or quantity that displays self-similarity,
in a somewhat technical sense, on all scales


e
Telephone

ag
ss
FaceBook Go F

IEn

Me
ing racta
ri v

art
do
Sl
id Th Agai l

Sm
o

rse
es
ha
nt ity
e I un
n!
re ag m
P m s
Co ction
Page onne
L s of C
ead G
enera Friend
rage
tor Leve
Social
Networks
R easons Like
a ns Fun onnect On
Give F to C You
r Web
sit e
ds

Vi
A
ok

de
o

o
eb
Lin
s

c

to
Fa
on

Social RSS

G
ked
cti

ai
n
du

Fa
nPI
ro

ns
Int

ro f
ile



lty
ya
Lo
Tr d

Bu
ac or

er
Be Honest
k W

il d

tom
C d
ea
Customer us pr

The

us
to
m T oS

dC
Service
er s
Go F

B
C er
racta

ond

il
om om

Bu
t
us
pl
ai
i n gC Agai l
nt
s Gett n! ts
Educ en
li
ate &
T om Old C
rain Y
o ne ss Fr
ur S t
aff Busi
New
Best
Practices
ce Wa
omer Servi rran
e Tru e Cust ties
and
Provid Gua
ran
t tees
Ri gh

Em
s
ay

ph
l w

as
sA
Key
I
es

iz
er

e
Vigilant Hiring
ye

tom

Q
s

ua
C
p lo

Cu ust

lit
Em

y
C
om

on
ard

tr
ers

ol
w
Re


I n te r
Tr conn
ac
e ction

Be Honest
k
C
!

Pag erato
us
lty

Ge
to

e
m a
oy

ors
eL
n
Facebook & er
rL Go F

d
ead
C e
racta

IEn
om o m
st
Customer pl
O ne l

r
ai Cu
nt
s Bui
ld
More
Service Time
Slide S !
share
Social RS

BEST
PRACTICES
Get
ce t
e r Servi Wo ing Cu
ue Custom rd st om
Pro vide Tr er s To
Spr
e ead
sit

Fa
b
We

ce
u r

bo
Yo

ok
n
Key
es

O
ke

Ad
SmartMessage
ye

Li

s
C
p lo

ust
Em

om
ard

ers
w
Re


Fusion Marketing
Strategy = Objective + Tools + Tactics

Blogging
ng

res
Co
i
Pr ag

hu
upo
es ck

oc
en Pa

ns
ct

Br
ta
tio du
ns ro
P
g
Web Objective ggin
Page
Mi croblo
Increase
Tactics
Email List Tools
rd s Cus
Business Ca to mer
Ser
vic e
W
rks ar
et wo r an
N ty
al
Te
ci
og

Events

So
lep
tal

ho
Ca

ne

FUSION Chapter 15

Copyright © - Lon Safko

3 Dimensional - TraDigital Marketing
Television
Email
Twitter
SEO
Blogs Brochures

Facebook
Bd of Radio LinkedIn
Directors
SEM
Direct Mail
Prospects Upper
Mngmnt

Web Pages
Video Customers
Foursquare
Google+
Business
Community Cards
Customer
Service
Ning
Photo Press
Shareholders Micro-Blogs
Orkut

Second Life
Trade
Print Ads Shows
MySpace

Employees


The Safko Wheel Marketing Toolkit
www.LonSafko.com

Free!
With The
Pre-Purchase Of
The Fusion Marketing
Bible!

Patent Pending!

Resources

www.LonSafko.com


The
FUSION
Marketing Bible
By: Thank you!
Lon Safko And...
Keep Connecting!

LonSafko.com

Fusion Marketing - It's What's Next

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