MeetUp Presentation SEO & Social Media

Internet Marketing Training
Presenters:
Brandon Leibowitz
Email: info@seooptimizers.com | Phone: (310) 940-9463

Why Are You Here?
• To learn about internet marketing
• Help grow your business
• To drive traffic to your website
• Expand your marketing knowledge
• Network with other professionals

Search Engine Optimization
101
Presented by:
Brandon Leibowitz

What is Search Engine Optimization?

SEO Marketplace Shifts
• Google updates the search algorithm daily
• Major updates are released throughout the year
• Recent algorithm changes
• Panda removed low quality sites from the search index
• Penguin attempted to clean up web spam
• Hummingbird is trying to better understand the human
language

SEO Current Status
• Search has become social
• Google has incorporated Google+ into SERPs
• Bing has incorporated Facebook into SERPs
• Structured data for all websites
• Content must be engaging
• Social media sharing
• Google Knowledge Graph

Know Your Market
• Ask questions your customers would ask
• Learn as much about your audience
• Understand their wants and needs

On Site SEO
• Keyword research
• Page title, meta description, and meta keywords
• Header tags
• Alt tags for images
• Keyword rich content
• Clean URL structures
• Internal website linking
• XML and HTML sitemap creation and submission
• Content creation and site layout

Off Site SEO
• Content is KING!!!
• Link building; quality over quantity
• Article & Press Release writing and submission
• Research, design, and distribute infographics
• Forum participation and interaction
• Guest blogging and commenting on relevant blogs
• Social signals and web 2.0 properties
• Online reputation management

Link Building Quality Standards
• Quality over quantity
• Find niche related sites for inbound links
• High quality sites include Wikipedia, Examiner,
Huffington post, .edu, .gov, etc.
• Check Google Page Rank, MOZ Domain & Page
Authority, Alexa rank, etc.
• Low number of outbound links
• Clean backlink profile

Ethical SEO Practices
• Avoid Black Hat (Unethical Techniques)
• Follow Google Webmaster Guidelines
• Always use Search Engine Friendly Techniques
• Never use Any Deceitful Methods
• Always use White Hat SEO

Social Media Marketing 101
Presented by:
Brandon Leibowitz

What is Search Social Media Marketing?
What is Search Social Media Marketing?

Social Media Challenges
• New sites emerge almost daily
• Tough staying up with the latest trends
• What sites should you be on?
• Social media sites constantly change their look and
feel
• New features are added and removed constantly
• What sites allow ads and where can ads be places
• Targeted advertising on many social media sites is new and
inexpensive

Popular Social Media Sites
• Google Plus
• New social media site to compete with Facebook
• Facebook
• Social media site for friends and family
• Twitter
• Social networking and microblogging service
• LinkedIn
• Social networking site for business processionals
• Pinterest
• Image sharing site

Google Plus Marketing
• Create a personal and business
profile
• Follow influencers and engage with
them
• Share, comment, plus one other
posts
• Join and start communities that
interest you
• Post frequently with keyword and
#HashTags
• Find relevant circles to join

Facebook Marketing
• Create a business page
• Not a personal page
• Become active in niche related groups
• Use the Facebook Graph Search to connect
• Use #HashTags in your posts
• Link, comment, and share others posts
• Update your status a few times a week

Twitter Marketing
• Follow your authority / competitors followers
• Interact with users and by @ mentioning
• Retweet useful and interesting tweets
• Send out multiple Tweets throughout the day
• Use two to three #HashTags per tweet
• Use the search to find people to interact with

Pinterest Marketing
• Work hard to take clear pictures
• Use three to five #HashTags on your
images
• Reshare and heart other peoples
images
• Include your website URL
• Always include your URL in the
description

Social Media Marketing Strategies
• Engagement is key; you must build relationships
• Separate business and personal profiles
• Use #HashTags appropriately
• Post your own original content
• Share other peoples content!
• Use keywords in your posts

Ethical Practices
• Avoid black hat unethical techniques
• Follow each sites terms and conditions
• Do not SPAM other members
• Give credit when using other
peoples work

PLACEMENTS MEDIA: SEO Lunch & Learn | 23

MeetUp Presentation SEO & Social Media

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