Google Analytics for non e-commerce companies. If you don't sell anything online, are a local business, restaurant, service organization or more this presentation will show you how to take advantage of Google Analytics.

1. Analytics – for the rest of us
Google Analytics - Measuring Results
Beyond eCommerce

2. - KPI Definition (organize your data)
-Insight Automation (keep listening)
-GA / WebTrends / Analytics Training
- Implementation and Strategy
- Data Visualization Consultant
- Real-time data streams
Former Employers and Clients

3. I Like Data … Facts
• How many times do you log into GA?
– Daily, weekly, monthly, embarrassed, NEVER
• Who has implemented “Goals”?
• Who uses another tool?
• Who gets less than 100 visits a week?

8. Awareness

10. Google Analytics Nirvana

11. Google Analytics Nirvana
I wish I knew
how many
people who
called me
…ordered?

12. Google Analytics Nirvana
And exactly how
much revenue I
was getting per
Visit?

13. REALLY!?!?!?!
This is really just
bragging …
Right ….

14. WRONG!!!

15. photo courtesy of Moofmonster.com

16. Our previous limits
Assure
campaign
tagging
On-site traffic
Review sites
Death Trap
Email
Marketing

17. What we have now
Upload Offline
Advertising info
Track across
experiences
Push review data
Upload Customer
Information
Call Tracking
Upload Sales
Data
Create Product
Types
Digital
Coupons
Social
Reporting
Loyalty
Cards
Service
Reminders

18. NOW FOR THE TACTICS…

20. Setting up Campaigns
• Display Advertising
• Guest Blog Posts
• Emails
• PPC
• Press Releases
• Coupons
• Bar Specials
• Thank You Emails
• Surveys
• Call Tracking
• POS Information

21. Campaign Worksheet

22. Tracking Online Campaigns
http://bit.ly/googcampaigntracker
www.sample.com/?utm_source=B2BLists&utm_medium=Pos
tcards&utm_campaign=50%25%20off

24. Evaluating referring sites

25. Setting up Events

27. Goals

29. Setting Up Goals

30. Setting Up Goals

31. Setting Up Goals

32. Filtering your traffic

33. Annotations

34. Other helpful options

35. Content Experiments

39. photo courtesy of Moofmonster.com

40. Google Analytics upgrade path
1
2
Setup GA Tag Manager
Update Tag on pages
Only option for new properties

41. Define Custom Dimensions
• Advertising Attributes
– Size, Color, Postcard Vendor
• Cost Dimensions
• Customer Data
• Page Information
• Product Information

42. Define Custom Metrics
• Impression, Cost, Clicks from custom
ad campaigns
– Yellow Pages
– Postcard campaigns
– Cars.com advertising
• Offline Purchases
– Appointments
– Purchased Services

43. Upload Data
• Page: URL or Title
• Product SKU: Price, Refund, Revenue
• CampaignID: Medium, Path, Source,
Content, Group, Campaign, Keyword
• Cost: source or medium

53. Our previous limits
Assure
campaign
tagging
On-site traffic
Review sites
Utilize Goals
Death Trap Email
Marketing
Utilize Goals

54. What we have now
Upload Offline
Advertising info
Track across
experiences
Push review data
Upload Customer
Information
Call Tracking
Upload Sales
Data
Call Tracking
Create Product
Types
Digital
Coupons
Social
Reporting
Loyalty
Cards
Service
Reminders

57. Google Analytics Nirvana