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Marketing is Dead:
Engagement is Alive
Reinvent your marketing, develop customer and data led strategies,
create unique customer conversations that cut through the noise
500+
Senior Attendees
3
Dedicated Conferences
55+
Brand Speakers
incite-group.com/events/east
Robin Rotenberg
BASF
Chief Communications Officer
Molly Battin
Turner
EVP & Global Chief
Communications and Corporate
Marketing Officer
Jill Cress
National Geographic
Chief Marketing Officer
Terrance Williams
Nationwide
Chief Marketing Officer and
President of Emerging Businesses
NBC Sports Group
Jennifer Storms
Chief Marketing Officer
Reinvention of Marketing
Attribution & Performance
Customer Understanding and
Personalized Experiences
Omni-channel Marketing
Engagement and
Story Inspiring
Social Media Marketing
Redefine your brand purpose and evolve
your marketing presence
A deeper understanding of performance
in a multichannel world
Create data-driven personalized
experiences at moments that matter
Create a consistent omni-channel strategy to
deliver seamless customer journeys
Cut through the noise with impactful
interactions that inspire
Overcome organic reach challenges,
engage influencer’s, embrace new
content formats and implement AR
October 24-25, 2018
Marriott Brooklyn Bridge, New York
7th
ANNUAL
BRAND MARKETING
& SOCIAL MEDIA SUMMIT
THE MOST SENIOR BRAND-FOCUSED MARKETING,
DIGITAL & SOCIAL CONFERENCE
100%
Brand Focused
SILVER SPONSORSGOLD SPONSORS PROMOTIONAL
PRODUCT
SPONSOR
CO SPONSORS EXHIBITORS
LEARN FROM THE FOLLOWING BRAND MARKETING LEADERS:
INDUSTRY’S CHOSEN THEMES:
SAVE $200! Register before August 31st
Welcome to the 7th
Annual
Incite Brand Marketing & Social Media Summit
WELCOME TO INCITE
Your customer is now taking control of the channels and messages they engage
with, creating their own unique and personalized experiences. With CMO’s at
the heart of customer & data led engagement, marketing will take a radical step
forwards to be the face of, and driver for, the entire business.
The future of marketing must deliver impactful interactions that deliver a clear brand
purpose and narrative - be a part of the redefined conversation at this year’s Brand
Marketing Summit.
The Summit will deliver a curated high-level conversation for CMOs and their
teams to strategize and execute the next steps for your marketing strategy. Global
renowned brands will showcase how they have reinvented themselves for a new
customer, developed data driven strategies for deeper customer knowledge and
delivered unique customer conversations that cut through the noise.
6 core themes include:
•	Reinvention of Marketing: Redefine your brand purpose and evolve
your marketing presence
•	Customer Understanding and Personalized
Experiences: Create data-driven personalized experiences at moments
that matter
•	Engagement and Story Inspiring: Cut through the noise with
impactful interactions that inspire
•	Attribution  Performance: A deeper understanding of
performance in a multichannel world
•	Omni-channel Marketing: Create a consistent omni-channel strategy
to deliver seamless customer journeys
•	Social Media Marketing: Overcome organic reach challenges,
engage influencer’s, embrace new content formats and implement AR
Join us to benefit from real-world, proven advice on how to excel in all
four areas – and deliver marketing that drives results in a turbulent, challenging
landscape.
Get the insights to deliver marketing that will engage your customers –
not simply add to the noise.
Thanks,
The Incite Team
Take a look at the latest updates here
incite-group.com/events/east
Hayley Dunn
Head of Strategy
Incite Group
hayley@incite-group.com
Aisha Zeina
Business Development
Manager
Incite Group
aisha@incite-group.com
WHY ATTEND?
Dan Lewis, Chief
Communications Officer,
Molson Coors
Very engaging, lots
of ideas, and a great
opportunity to
connect with experts
and thought leaders
Amy Sherwood, Vice-
President, Public Relations,
Yum! Brands
Highly worthwhile
- an excellent way to gain
actionable insight
Carrie Estrada, Marketing
Manager, Apperson
The best conference
I attended all year
Nancy Enger-Barrera,
Vice-President Digital
Technology, Citi
Like being a fly on the wall
in the most noteworthy
boardrooms in the world.
Wonderful!
incite-group.com/east
Secure your attendance
and SAVE $200
by registering before
August 31st here
Learn from these globally renowned and influential
marketers at the biggest brands
THE INCITE COMMUNITY
Join these globally renowned speakers here
events.incite-group.com/east/register
Qualcomm
Penny Baldwin
SVP, Chief Marketing Officer
Hitachi Vantara
Mary Ann Gallo
Chief Communications
Officer
BASF
Robin Rotenberg
Chief Communications Officer
NBC Sports Group
Jennifer Storms
Chief Marketing Officer
Walmart
Tracy Harlow
Vice President, Digital Strategy
 Brand Engagement
Turner
Molly Battin
EVP  Global Chief
Communications and Corporate
Marketing Officer
National Geographic
Jill Cress
Chief Marketing Officer
Nationwide
Terrance Williams
Chief Marketing Officer and
President of Emerging Businesses
Budweiser
Anheuser-Busch InBev
Ricardo Marques
VP Marketing
Target
Kristi Argyilan
Senior Vice President, Media,
Guest Engagement  Measurement
PBS
Ira Rubenstein
Chief Digital and Marketing
Officer
QVC
John Wall
Vice President Content  Creative
Verizon Fios
Justin Reilly
Head of Customer Experience
Innovation
Best Buy
Andy Gorski
Senior Director of Marketing
Thomson Reuters
Casey Hall
Director, Social Media
Dell
Liz Matthews
Senior Vice President Global Brand
and Creative
Dell
Alison Herzog
Director, Global Social
Business  Digital Strategy
Birchbox
Tamara Alesi
VP, Head of Performance
Marketing
U.S. Bank
Monica Wiant
Vice President and Social Media
Manager
Visa
Mary Ann Reilly
SVP of North America Marketing
CoCreativ
Paul Price
Group CEO
Adidas
Alegra O’Hare
VP of Global Brand
Communications
WWE
Brian Finn
Chief Marketing 
Communications Officer
Lenovo
Quinn O’Brien
Vice President, Global
Brand Marketing
Pfizer
Ellen Gerstein
Head of Content
NY Times
Amy Weisenbach
Vice President,
Brand Marketing
Hyatt
Brian Kraemer
Director, Social Media
Xerox
Courtney Harwood
VP of Global Digital Marketing
McDonald’s
Dana Strokovsky
Global Director, Social Media
and Content Marketing
Marcus by Goldman Sachs
Chris Villarreal
Vice President of Integrated
Marketing
MetLife
Paige Winburn
Vice President and Global Head
of Content Strategy
Walmart
Blake Jackson
Senior Director of Brand Content
Marriott International
Scott Weisenthal
VP, Global Creative + Content
Marketing
Mattel, Inc.
Erica Kaufman
Director, Global Content Strategy
Pernod Ricard USA
Luis Spencer Freitas
Digital Marketing Director
Shutterfly
Brian Border
Vice President of CRM
incite-group.com/east
Join 500+ Executives Across Marketing, Digital and Social Media
Who’s Attending: 2018 Delegate Snapshot
THE INCITE COMMUNITY
Guarantee your place at this year’s Top Brand Marketing Summit Here
incite-group.com/events/east
incite-group.com/east
Director, Creative Strategy
Director, Customer Experience
Senior Director, Brand
and Communications
Director, Digital Content
Assistant Vice President - Social
Media Strategy
Director, Global Marketing
Director, Global Social
CEO
Director, Social Media
Chief Communications Officer
Chief Digital and Marketing Officer
SVP, Media, Guest Engagement 
Measurement
Chief Marketing  Communications
Officer
Social Media Manager
Chief Marketing Officer
Global VP of Brand
SVP, eCommerce  Digital
Manager, Segment Marketing
Marketing Analyst
Vice President,
Digital Strategy  Brand
Vice President,
Global Brand Marketing
VP Content Marketing
Director of Communication
VP, CRM
VP, Head of Performance
Representing Brands include
Industry’s Chosen Discussions: Agenda Structure
DAY1
AM CMO Exclusive Keynotes
PM Reinvention of Marketing
Engagement and
Story Inspiring
Social Media Marketing
DAY2
AM CMO Exclusive Keynotes
PM
Customer Understanding
and Personalized
Experiences
Omnichannel Marketing
Social Media Marketing
Attribution  Performance
YOUR AGENDA
Register your place now
incite-group.com/events/east
The Marketing Trifecta:
Content, Purpose, Action
For 130 years, National Geographic has dominated global
conversations on topics that matter, infusing every piece of
content their audiences engage with, with their mission and
brand purpose. Leaning into shifts in consumer preference and
utilizing new storytelling technology, the team continues to
amplify the premium, science-based storytelling the brand has
long been known for. And in doing so, they’re better connecting
with global audiences, deepening people’s understanding of
the world and their role within it, building a new community of
engaged fans and - most importantly - using the power of the
yellow border to inspire action that changes the world.
National Geographic
Jill Cress
Chief Marketing Officer
Putting Fans at the Center
Fans are the future of the media business. In an environment
of near-infinite choice, consumers are increasingly turning to
content that engages them, is emotionally resonant, and enables
them to forge social bonds and their own identities. Fandom
provides community and a sense of belonging. Turner’s Global
Chief Communications and Corporate Marketing Officer Molly
Battin knows all about what building a fandom entails. A 17-year
veteran of the company, Molly has seen firsthand the changes
in the industry and the mindset shift to experiential marketing.
Molly will share Turner’s new global brand campaign, “We Make
Fans,” from strategy through execution, and the impact it has on
creating new and inspiring old fans.
Turner
Molly Battin
EVP  Global Chief
Communications and Corporate
Marketing Officer
BASF’S Brand Evolution from
Concept to Results
Hear how BASF has evolved both regionally and globally for an
even greater impact. BASF will share direct examples of they
have evolved their brand and message from videography to
creative storytelling that have proven measurable results.
BASF
Robin Rotenberg
Chief Communications Officer
Bringing Marketing, Digital and Social Media together for one
holistic customer strategy across 6 industry chosen themes
Keynotes:
incite-group.com/east
Launching a new brand in today’s competitive
environment: Hitachi Vantara’s Journey
Find out why a century-old company decided to launch a new brand in
2017 and how CCO Mary Ann Gallo ensured that communications played
an integral role in making the launch a success. Understand how she
worked to gain buy in from individuals inside and outside of the company,
ensured all touchpoints were consistent, and created excitement through
robust press coverage and parties for Hitachi employees around the
world. She will describe the challenges she overcame and how you can
apply similar tactics to your own company moments.
Hitachi Vantara
Mary Ann Gallo
Chief Communications
Officer
Making Marketing Count with
Minimal Budget
Hear how PBS, a non-profit battling to cut through the noise created
by those mega budgets are keeping ahead and delivering astonishing
results with millions of viewers. PBS will share how they build and
run campaigns through a combination of storytelling, multichannel
marketing and unconventional platforms to reach across generations.
PBS
Ira Rubenstein
Chief Digital and Marketing
Officer
Evolving consumer engagement
From the Super Bowl to the Olympics, NBC Sports Group’s CMO
Jenny Storms shares the keys to navigating an ever-changing sports
media landscape, and highlights marketing success stories to best
approach and engage with consumers.
NBC Sports Group
Jennifer Storms
Chief Marketing Officer
The Nationwide Journey
Nationwide
Terrance Williams
Chief Marketing Officer and
President of Emerging Businesses
YOUR AGENDA
People are King, Content is Queen.
Creating a great brand goes beyond product. Consumers
are looking to connect and engage with a brand that has
purpose and to successfully do so you need to ensure you
focus on the people, strategy and communication. Alegra
O’Hare, the brand genius behind adidas Originals, will share
her three T’s (Team, Tactics, Tension) as the core pillars that
create an outstanding brand.
Adidas
Alegra O’Hare
VP of Global Brand
Communications
Reinvent and Define your brand purpose
Customer decisions are no longer made based on what you
tell them, but rather how they feel. Heritage brands are
now having to reinvent themselves for a new generation of
customer. In this session legendary brands will share how
they have defined their manifesto, expanded their customer
audience, and redefined their purpose
NY Times
Amy Weisenbach
Vice President,
Brand Marketing
How Walmart is tearing down silos to
deliver creative, engaging, reputation-
enhancing stories to audiences near
and far
Walmart is two years into a multi-year effort to revamp its
comms structure and engagement strategy with a focus on
delivering content that moves the needle through owned,
earned, paid and shared channels all over the world. In this
session, you will learn how one of the world’s largest and
most matrixed companies went from an Internal/External
comms model to an “Eternal” one, and how doing the
same for your brand could pay dividends for stakeholders
throughout the organization…and beyond.
Walmart
Tracy Harlow
Vice President, Digital Strategy
 Brand Engagement
Walmart
Blake Jackson
Senior Director of Brand Content
PAN EL
Creating integrated brand experiences at
every touch point, inside and outside
•	Creating integrated brand experiences at every touchpoint,
inside and outside
•	Building a master brand that matches the quality of multiple
product brands
•	Creating a single brand image that speaks to the soul of the
company – and building that brand image from within
•	Making Lenovo meaningful across a full range of products
and customers – which varies in each market and each
customer
•	How Lenovo manages to get inside the heads and hearts of
customers to evolve with them and meet them where they are
Lenovo
Quinn O’Brien
Vice President, Global
Brand Marketing
Dell
Alison Herzog
Director, Global Social
Business  Digital Strategy
The future of AI to drive customer
experience
Verizon Fios
Justin Reilly
Head of Customer Experience
Innovation
Leveraging Branding to Drive Engagement
and Change Perceptions
A discussion around the unique challenges and opportunities
of building a consumer-facing brand within an established
investment bank: the story of Marcus by Goldman Sachs.
Marcus by Goldman Sachs
Chris Villarreal
Vice President of Integrated
Marketing
REINVENTION OF MARKETING
Register your place now
incite-group.com/events/east
incite-group.com/east
Jill Cress, Chief Marketing Officer,
National Geographic
Our role as brand marketers is to
inspire audiences, and our ability to do
so begins by inspiring one another
YOUR AGENDA
incite-group.com/east
Register your place now
incite-group.com/events/east
How to build capabilities around insights to
ensure you are an insight led organization
Review your marketing team’s capabilities to ensure you are
putting in place the right points to capture, review and analyze
customer insights to radically improve messaging, product and
customer experience
Visa
Mary Ann Reilly
SVP of North America Marketing
Inspire your consumers with customized
engagement
Kristi Argyilan, SVP of Media and Guest Engagement for Target
will discuss how one of the biggest and most beloved retail
brands in America is revolutionizing its marketing by thinking
smaller – expanding its focus from huge brand love marketing to
more customized efforts designed to meet the needs of specific
consumer segments.
Target
Kristi Argyilan
Senior Vice President, Media,
Guest Engagement  Measurement
Create data-driven personalized experiences
at moments that matter
Map out sophisticated user journeys and identify points to
deliver unique data-driven journeys for your customer at the
moments that matter, ensuring your Tech Stack is working across
channels. How to balance delivering personalized messaging
based on customer information, triggers and more to create a
new and sophisticated strategy.
Best Buy
Andy Gorski
Senior Director of Marketing
Prioritize the most impactful touchpoints for
personalization
Make strides in data quality and analytics to power impactful
and targeted conversations. Analyze data to identify which
digital channels / touchpoint on the customer journey will
incorporate personalized messages based on location/behavior/
persona’s
Pernod Ricard USA
Luis Spencer Freitas
Digital Marketing Director
ENGAGEMENT AND
STORY INSPIRING
Story inspiring
Inspire customers to act, as millennials expect brands to stand
for something revise your brand focus to have a cause which ties
to your marketing message. Learn how to really connect with
customers on what they want which also standing for something in
the market place.
No Content Marketing? No Brand.
In today’s day companies have lots of data at their fingertips and
the smart ones have a brand purpose that guides their marketing
decision making. While a brand purpose can be soft, built around
emotion, data is the opposite. Data is void of emotion, it is factual,
but as a result sometimes dry and impersonal. Bringing these two
together when building your content roadmap can uniquely and
strategically position a company for success with its customer
base.
Dell
Liz Matthews
Senior Vice President Global Brand
and Creative
PAN EL
Content DNA – The Fundamentals of
successful, integrated and personalized
content
Create impactful content that is integrated, customer-led and
unique. Hear how big brands leaders are transforming their
content engagement to cut through the noise and tackle customer
needs hands on. This session will inspire a new way of thinking
to ensure you transform your content engagement across all
channels.
QVC
John Wall
Vice President Content  Creative
MetLife
Paige Winburn
Vice President and Global Head
of Content Strategy
CUSTOMER UNDERSTANDING AND
PERSONALIZED EXPERIENCES
YOUR AGENDA
Register your place now
incite-group.com/events/east
Multi-Touch Attribution
Identify attribution across the entire customer journey
from social media, web to offline. Develop your attribution
metrics beyond first touch to take accountability across all
customer interactions to get a true value of performance
and identify where engagement matters most
Leading a Marketing Revolution:
Lessons in driving game-changing
business transformation
Amid slowing industry growth, Shutterfly has embarked on
a multi-year initiative to reinvent its marketing program.
By delivering data-driven personalized experiences across
channels, the company is fostering deeper customer
relationships, resulting in increased engagement and long-
term value. Hear how Shutterfly is bringing this ambitious
vision to life and how it has overcome numerous challenges
along the way.
Shutterfly
Brian Border
Vice President of CRM
Predictive Marketing:
Be ahead of your customer
Anticipate your customer needs through better insights to
drive targeted, valuable engagement that is one step ahead
of their journey
Breakdown content performance to
identify improvements
Leverage data analytics to identify content performance
across platforms and journey. Understand at what point
in your customers journey content is working best and
measure multiple performance indicators from Influencer
audience, virality, share ability, sentiment metrics,
engagement, bounce rate, journey drivers and more.
Pfizer
Ellen Gerstein
Head of Content
How to create a consistent
omnichannel content strategy
How to align your marketing mix to ensure your
customer engagement speaks from the same brand
voice, whilst appealing to different customer needs
across platforms
Know your customers next move
to provide timely and relevant
interactions
Analyze the right data to understand your customers
journey through desktop, mac book, smartphone and
beyond to sequence predictive messaging on what
information they will need next.
ATTRIBUTION  PERFORMANCE
OMNICHANNEL MARKETING
incite-group.com/east
Create Stories that Connect with your
Customer
Budweiser will share their 3-stage journey from Problem,
Solution to Results to cut through the clutter, create relevancy
and connect with customers at key moments. In this session
Budweiser will share how they connected the brand at key
controlled moments for greater impact.
Budweiser
Anheuser-Busch InBev
Ricardo Marques
VP Marketing
Finding the Sweet Spot: Content,
Technology, and Distribution
In the U.S alone, consumers spend 8.7 billion minutes a
month with content as they make their travel decisions. This
represents an incredible storytelling opportunity for Marriott
Creative + Content Marketing, a robust ecosystem that brings
together unmatched storytelling, innovative technology, and
a massive distribution network that rivals the largest media
companies. Learn how Marriott is engaging customers and
creating brand advocates by connecting content, technology
and distribution in a way that truly drives the business. 
Marriott International
Scott Weisenthal
VP, Global Creative + Content
Marketing
YOUR AGENDA
Register your place now
incite-group.com/events/east
Combat Organic Reach Challenges,
Advance your Social Engagement and
Drive Bottom Line Revenue
Hear how social media marketing can raise brand awareness
whilst driving ROI.  In this session, Hyatt will share:
•	The Philosophy: What it means for social media to be modern
day marketing
•	How social media is redefining the marketing world
•	Cut through the social landscape with impactful content
•	social media measurement and tying this back to driving the
business
Hyatt
Brian Kraemer
Director, Social Media
Build a sophisticated content strategy that
influences and inspires on a global scale
Create impact across multiple social and digital platforms with
creative content that is scalable across different markets. Hear
how McDonalds is elevating social media marketing to stay true
to their brand purpose whilst being innovative and seamless
across the globe.
McDonald’s
Dana Strokovsky
Global Director, Social Media
and Content Marketing
PANEL
Influencers  Micro Influencers
Revise your influencer strategy to identify not just relevant
influencers but those with the right audiences. Data analyze to
connect the dots with influencers reach and relevancy. How to
put in place the best strategy to research and create the right
message.
Empower your employees to amplify your
brand story
Hear how Thomson Reuters are going above and beyond with
their employee advocacy program to deliver a sophisticated
content editorial strategy that leverages unique expertise,
geographies, networks and more. Learn how to develop
your advocacy program to incentivize your employees whilst
delivering business results.
Thomson Reuters
Casey Hall
Director, Social Media
SOCIAL MEDIA MARKETING
incite-group.com/east
Learn how U.S. Bank created an Employee
Advocacy program with LinkedIn. Monica
will share practical tips for developing and
managing a program, specifically:
•	Aligning strategies for brand reputation, sales enablement,
and talent acquisition
•	Resources, processes, and key stakeholders for a successful
launch
•	Curation: Finding the right balance of owned, brand-related,
and third-party content
•	Navigating complexities of regulation and policy
U.S. Bank
Monica Wiant
Vice President and Social Media
Manager
Personalize and distribute your content for a
multi-targeted audience
Hear how Mattel has developed their content strategy for a
multi-targeted audience that most effectively delivers against
brand objectives. Learn about Mattel’s strategy to develop
content and distribute it through the most relevant platforms
from video to social to best reach their target audience.
Mattel, Inc.
Erica Kaufman
Director, Global Content Strategy
How Xerox is leveraging social to drive the
business
•	Educate your organization on where social sits today, and how
as a business we continue to drive a social strategy that is a
part of the broader marketing mix
•	How Xerox empowers and engages with advocates to drive
their brand story
•	Social First Content
Xerox
Courtney Harwood
VP of Global Digital Marketing
Hear how Social Centre of Experience is
proving a huge success. Learn how DTV
global has put in place the team structure,
infrastructure and analytics to boost brand
success.
ATT
Mariana Saddakni
Head of Digital Marketing
 Social Media
AUDIENCE
NETWORK WITH SENIOR MARKETERS from the biggest brands in the world
The MOST POWERFUL BRANDS in the world attend the Incite Brand Marketing Summit
MARTECH FIRMS: Build Relationships with your key customers!
Why sponsor the Incite Summit?
Whether you’re looking for increased brand awareness, lead generation or
thought leadership, the Incite Summit gives you the targeted access you need.
•	Meaningful face time: We’ll work with you to identify prime targets from our
unrivalled collection of senior marketing decision makers on site. We’ll ensure you
get meaningful facetime - whether during dedicated networking sessions, at your
booth – or at a dinner or party you host.
•	Drive the discussion: Join us as a speaker and lead the debate on the future of
marketing - in front of an audience of marketing decision makers keen to learn from you.
•	High quality networking: This isn’t a trade show. It’s a concentrated gathering of
senior in-house marketers - over 70% of our attendees fit that bill. And we tightly control
attendance to make sure you’re surrounded by potential customers - not competitors.
We’ll work with you to tailor a package that suits your budget, your timeline -
and most importantly – your marketing and business development goals for
the year ahead.
Get in touch
with Aisha to
learn more!
SENIOR LEADERS IN ATTENDANCE
10%
OTHER
24%
MANAGER
29%
DIRECTOR
18%
C-SUITE
19%
VP / SVP
DOMINATED BY END USER BRANDS
70%
BRANDS
25%
MARKETING
TECHNOLOGY
4%
MEDIA
1%
ACADEMIC
Aisha Zeina
Business Development Manager
Incite Group
Aisha@incite-group.com
US: 1 800 814 3459 ex.4378
UK: +44 (0) 207 422 4378
incite-group.com/east
REGISTER YOUR PLACE
Registration: Choose your pass type
SAVE $200! Register before August 31st
Go to incite-group.com/events/east/register.php
and submit your details for instant confirmation
of your place
ONLINE
the Incite Group registration
team at hayley@incite-group.com
E-MAIL
the Incite Group on
+44 207 375 7236
CALL3 EASY
WAYS TO
REGISTER!
Delegate Details
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ATTENDING AS A GROUP?
Email hayley@incite-group.com for
group discounts
For End-User Brands	 EXECUTIVE	 STANDARD
Launch Discount	 $2195 SAVE $200	$1995 SAVE $200
Expires August 31st
Full Price	 $2395	 $2195
For Martech Providers	 EXECUTIVE	 STANDARD
Launch Discount	 $2895 SAVE $200	$2695 SAVE $200
Expires August 31st
Full Price	 $3095	 $2895
STANDARD PASS
•	Audio recordings of all conference sessions
•	Access to all conference sessions, exhibition
and networking area
•	 Networking Drinks Reception
EXECUTIVE PASS
•	Access to all conference sessions in all three rooms,
exhibition and networking area
•	 Networking Drinks Reception
•	$200 OFF your next Incite event
•	Full audio recordings of every Summit session
•	Post-conference eBook of highlights and key
findings from the Summit
•	VIP Registration / Fast Track
•	Reserved/Front Row Conference Seating
BEST VALUE
BEST VALUE
incite-group.com/east
Register your place now
incite-group.com/events/east
5 Reasons you cannot miss
the Incite Brand Marketing Summit
500+ PEERS AND COLLEAGUES – your network:
Benchmark, debate and learn from the best minds in
marketing
3 IN-DEPTH CONFERENCES IN ONE – Exclusive
insights on the three core pillars of marketing. Deep dive
on one topic or customize your experience with sessions
from each stream
55+ EXPERT SPEAKERS – sharing insights: You simply
will not find a stronger collection of in-house marketing
expertise anywhere else
25+ HOURS OF THOUGHT-PROVOKING DEBATE –
Case studies, keynotes and discussions to equip you with
the skills and insights to flourish in the year ahead
SAVE WEEKS OF WORK: Get more insights in two
days than weeks of market research and competitive
benchmarking
LEARN FROM THE FOLLOWING BRAND MARKETING LEADERS:
6 Discussions, One Summit
Marketing is Dead:
Engagement is Alive
Reinvent your marketing strategy, develop customer and data led strategies,
create unique customer conversations that cut through the noise
October 24-25, 2018
Marriott Brooklyn Bridge, New York
7th
ANNUAL
BRAND MARKETING
 SOCIAL MEDIA SUMMIT
THE MOST SENIOR BRAND-FOCUSED MARKETING,
DIGITAL  SOCIAL CONFERENCE
SAVE $200! Register before August 31st
GOLD SPONSORS
PROMOTIONAL
PRODUCT
SPONSOR
SILVER SPONSORS
EXHIBITOR
Reinvention of Marketing
Attribution  Performance
Customer Understanding and
Personalized Experiences
Omni-channel Marketing
Engagement and Story Inspiring
Social Media Marketing
CO SPONSORS

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  • 1. Marketing is Dead: Engagement is Alive Reinvent your marketing, develop customer and data led strategies, create unique customer conversations that cut through the noise 500+ Senior Attendees 3 Dedicated Conferences 55+ Brand Speakers incite-group.com/events/east Robin Rotenberg BASF Chief Communications Officer Molly Battin Turner EVP & Global Chief Communications and Corporate Marketing Officer Jill Cress National Geographic Chief Marketing Officer Terrance Williams Nationwide Chief Marketing Officer and President of Emerging Businesses NBC Sports Group Jennifer Storms Chief Marketing Officer Reinvention of Marketing Attribution & Performance Customer Understanding and Personalized Experiences Omni-channel Marketing Engagement and Story Inspiring Social Media Marketing Redefine your brand purpose and evolve your marketing presence A deeper understanding of performance in a multichannel world Create data-driven personalized experiences at moments that matter Create a consistent omni-channel strategy to deliver seamless customer journeys Cut through the noise with impactful interactions that inspire Overcome organic reach challenges, engage influencer’s, embrace new content formats and implement AR October 24-25, 2018 Marriott Brooklyn Bridge, New York 7th ANNUAL BRAND MARKETING & SOCIAL MEDIA SUMMIT THE MOST SENIOR BRAND-FOCUSED MARKETING, DIGITAL & SOCIAL CONFERENCE 100% Brand Focused SILVER SPONSORSGOLD SPONSORS PROMOTIONAL PRODUCT SPONSOR CO SPONSORS EXHIBITORS LEARN FROM THE FOLLOWING BRAND MARKETING LEADERS: INDUSTRY’S CHOSEN THEMES: SAVE $200! Register before August 31st
  • 2. Welcome to the 7th Annual Incite Brand Marketing & Social Media Summit WELCOME TO INCITE Your customer is now taking control of the channels and messages they engage with, creating their own unique and personalized experiences. With CMO’s at the heart of customer & data led engagement, marketing will take a radical step forwards to be the face of, and driver for, the entire business. The future of marketing must deliver impactful interactions that deliver a clear brand purpose and narrative - be a part of the redefined conversation at this year’s Brand Marketing Summit. The Summit will deliver a curated high-level conversation for CMOs and their teams to strategize and execute the next steps for your marketing strategy. Global renowned brands will showcase how they have reinvented themselves for a new customer, developed data driven strategies for deeper customer knowledge and delivered unique customer conversations that cut through the noise. 6 core themes include: • Reinvention of Marketing: Redefine your brand purpose and evolve your marketing presence • Customer Understanding and Personalized Experiences: Create data-driven personalized experiences at moments that matter • Engagement and Story Inspiring: Cut through the noise with impactful interactions that inspire • Attribution Performance: A deeper understanding of performance in a multichannel world • Omni-channel Marketing: Create a consistent omni-channel strategy to deliver seamless customer journeys • Social Media Marketing: Overcome organic reach challenges, engage influencer’s, embrace new content formats and implement AR Join us to benefit from real-world, proven advice on how to excel in all four areas – and deliver marketing that drives results in a turbulent, challenging landscape. Get the insights to deliver marketing that will engage your customers – not simply add to the noise. Thanks, The Incite Team Take a look at the latest updates here incite-group.com/events/east Hayley Dunn Head of Strategy Incite Group hayley@incite-group.com Aisha Zeina Business Development Manager Incite Group aisha@incite-group.com WHY ATTEND? Dan Lewis, Chief Communications Officer, Molson Coors Very engaging, lots of ideas, and a great opportunity to connect with experts and thought leaders Amy Sherwood, Vice- President, Public Relations, Yum! Brands Highly worthwhile - an excellent way to gain actionable insight Carrie Estrada, Marketing Manager, Apperson The best conference I attended all year Nancy Enger-Barrera, Vice-President Digital Technology, Citi Like being a fly on the wall in the most noteworthy boardrooms in the world. Wonderful! incite-group.com/east Secure your attendance and SAVE $200 by registering before August 31st here
  • 3. Learn from these globally renowned and influential marketers at the biggest brands THE INCITE COMMUNITY Join these globally renowned speakers here events.incite-group.com/east/register Qualcomm Penny Baldwin SVP, Chief Marketing Officer Hitachi Vantara Mary Ann Gallo Chief Communications Officer BASF Robin Rotenberg Chief Communications Officer NBC Sports Group Jennifer Storms Chief Marketing Officer Walmart Tracy Harlow Vice President, Digital Strategy Brand Engagement Turner Molly Battin EVP Global Chief Communications and Corporate Marketing Officer National Geographic Jill Cress Chief Marketing Officer Nationwide Terrance Williams Chief Marketing Officer and President of Emerging Businesses Budweiser Anheuser-Busch InBev Ricardo Marques VP Marketing Target Kristi Argyilan Senior Vice President, Media, Guest Engagement Measurement PBS Ira Rubenstein Chief Digital and Marketing Officer QVC John Wall Vice President Content Creative Verizon Fios Justin Reilly Head of Customer Experience Innovation Best Buy Andy Gorski Senior Director of Marketing Thomson Reuters Casey Hall Director, Social Media Dell Liz Matthews Senior Vice President Global Brand and Creative Dell Alison Herzog Director, Global Social Business Digital Strategy Birchbox Tamara Alesi VP, Head of Performance Marketing U.S. Bank Monica Wiant Vice President and Social Media Manager Visa Mary Ann Reilly SVP of North America Marketing CoCreativ Paul Price Group CEO Adidas Alegra O’Hare VP of Global Brand Communications WWE Brian Finn Chief Marketing Communications Officer Lenovo Quinn O’Brien Vice President, Global Brand Marketing Pfizer Ellen Gerstein Head of Content NY Times Amy Weisenbach Vice President, Brand Marketing Hyatt Brian Kraemer Director, Social Media Xerox Courtney Harwood VP of Global Digital Marketing McDonald’s Dana Strokovsky Global Director, Social Media and Content Marketing Marcus by Goldman Sachs Chris Villarreal Vice President of Integrated Marketing MetLife Paige Winburn Vice President and Global Head of Content Strategy Walmart Blake Jackson Senior Director of Brand Content Marriott International Scott Weisenthal VP, Global Creative + Content Marketing Mattel, Inc. Erica Kaufman Director, Global Content Strategy Pernod Ricard USA Luis Spencer Freitas Digital Marketing Director Shutterfly Brian Border Vice President of CRM incite-group.com/east
  • 4. Join 500+ Executives Across Marketing, Digital and Social Media Who’s Attending: 2018 Delegate Snapshot THE INCITE COMMUNITY Guarantee your place at this year’s Top Brand Marketing Summit Here incite-group.com/events/east incite-group.com/east Director, Creative Strategy Director, Customer Experience Senior Director, Brand and Communications Director, Digital Content Assistant Vice President - Social Media Strategy Director, Global Marketing Director, Global Social CEO Director, Social Media Chief Communications Officer Chief Digital and Marketing Officer SVP, Media, Guest Engagement Measurement Chief Marketing Communications Officer Social Media Manager Chief Marketing Officer Global VP of Brand SVP, eCommerce Digital Manager, Segment Marketing Marketing Analyst Vice President, Digital Strategy Brand Vice President, Global Brand Marketing VP Content Marketing Director of Communication VP, CRM VP, Head of Performance Representing Brands include Industry’s Chosen Discussions: Agenda Structure DAY1 AM CMO Exclusive Keynotes PM Reinvention of Marketing Engagement and Story Inspiring Social Media Marketing DAY2 AM CMO Exclusive Keynotes PM Customer Understanding and Personalized Experiences Omnichannel Marketing Social Media Marketing Attribution Performance
  • 5. YOUR AGENDA Register your place now incite-group.com/events/east The Marketing Trifecta: Content, Purpose, Action For 130 years, National Geographic has dominated global conversations on topics that matter, infusing every piece of content their audiences engage with, with their mission and brand purpose. Leaning into shifts in consumer preference and utilizing new storytelling technology, the team continues to amplify the premium, science-based storytelling the brand has long been known for. And in doing so, they’re better connecting with global audiences, deepening people’s understanding of the world and their role within it, building a new community of engaged fans and - most importantly - using the power of the yellow border to inspire action that changes the world. National Geographic Jill Cress Chief Marketing Officer Putting Fans at the Center Fans are the future of the media business. In an environment of near-infinite choice, consumers are increasingly turning to content that engages them, is emotionally resonant, and enables them to forge social bonds and their own identities. Fandom provides community and a sense of belonging. Turner’s Global Chief Communications and Corporate Marketing Officer Molly Battin knows all about what building a fandom entails. A 17-year veteran of the company, Molly has seen firsthand the changes in the industry and the mindset shift to experiential marketing. Molly will share Turner’s new global brand campaign, “We Make Fans,” from strategy through execution, and the impact it has on creating new and inspiring old fans. Turner Molly Battin EVP Global Chief Communications and Corporate Marketing Officer BASF’S Brand Evolution from Concept to Results Hear how BASF has evolved both regionally and globally for an even greater impact. BASF will share direct examples of they have evolved their brand and message from videography to creative storytelling that have proven measurable results. BASF Robin Rotenberg Chief Communications Officer Bringing Marketing, Digital and Social Media together for one holistic customer strategy across 6 industry chosen themes Keynotes: incite-group.com/east Launching a new brand in today’s competitive environment: Hitachi Vantara’s Journey Find out why a century-old company decided to launch a new brand in 2017 and how CCO Mary Ann Gallo ensured that communications played an integral role in making the launch a success. Understand how she worked to gain buy in from individuals inside and outside of the company, ensured all touchpoints were consistent, and created excitement through robust press coverage and parties for Hitachi employees around the world. She will describe the challenges she overcame and how you can apply similar tactics to your own company moments. Hitachi Vantara Mary Ann Gallo Chief Communications Officer Making Marketing Count with Minimal Budget Hear how PBS, a non-profit battling to cut through the noise created by those mega budgets are keeping ahead and delivering astonishing results with millions of viewers. PBS will share how they build and run campaigns through a combination of storytelling, multichannel marketing and unconventional platforms to reach across generations. PBS Ira Rubenstein Chief Digital and Marketing Officer Evolving consumer engagement From the Super Bowl to the Olympics, NBC Sports Group’s CMO Jenny Storms shares the keys to navigating an ever-changing sports media landscape, and highlights marketing success stories to best approach and engage with consumers. NBC Sports Group Jennifer Storms Chief Marketing Officer The Nationwide Journey Nationwide Terrance Williams Chief Marketing Officer and President of Emerging Businesses
  • 6. YOUR AGENDA People are King, Content is Queen. Creating a great brand goes beyond product. Consumers are looking to connect and engage with a brand that has purpose and to successfully do so you need to ensure you focus on the people, strategy and communication. Alegra O’Hare, the brand genius behind adidas Originals, will share her three T’s (Team, Tactics, Tension) as the core pillars that create an outstanding brand. Adidas Alegra O’Hare VP of Global Brand Communications Reinvent and Define your brand purpose Customer decisions are no longer made based on what you tell them, but rather how they feel. Heritage brands are now having to reinvent themselves for a new generation of customer. In this session legendary brands will share how they have defined their manifesto, expanded their customer audience, and redefined their purpose NY Times Amy Weisenbach Vice President, Brand Marketing How Walmart is tearing down silos to deliver creative, engaging, reputation- enhancing stories to audiences near and far Walmart is two years into a multi-year effort to revamp its comms structure and engagement strategy with a focus on delivering content that moves the needle through owned, earned, paid and shared channels all over the world. In this session, you will learn how one of the world’s largest and most matrixed companies went from an Internal/External comms model to an “Eternal” one, and how doing the same for your brand could pay dividends for stakeholders throughout the organization…and beyond. Walmart Tracy Harlow Vice President, Digital Strategy Brand Engagement Walmart Blake Jackson Senior Director of Brand Content PAN EL Creating integrated brand experiences at every touch point, inside and outside • Creating integrated brand experiences at every touchpoint, inside and outside • Building a master brand that matches the quality of multiple product brands • Creating a single brand image that speaks to the soul of the company – and building that brand image from within • Making Lenovo meaningful across a full range of products and customers – which varies in each market and each customer • How Lenovo manages to get inside the heads and hearts of customers to evolve with them and meet them where they are Lenovo Quinn O’Brien Vice President, Global Brand Marketing Dell Alison Herzog Director, Global Social Business Digital Strategy The future of AI to drive customer experience Verizon Fios Justin Reilly Head of Customer Experience Innovation Leveraging Branding to Drive Engagement and Change Perceptions A discussion around the unique challenges and opportunities of building a consumer-facing brand within an established investment bank: the story of Marcus by Goldman Sachs. Marcus by Goldman Sachs Chris Villarreal Vice President of Integrated Marketing REINVENTION OF MARKETING Register your place now incite-group.com/events/east incite-group.com/east Jill Cress, Chief Marketing Officer, National Geographic Our role as brand marketers is to inspire audiences, and our ability to do so begins by inspiring one another
  • 7. YOUR AGENDA incite-group.com/east Register your place now incite-group.com/events/east How to build capabilities around insights to ensure you are an insight led organization Review your marketing team’s capabilities to ensure you are putting in place the right points to capture, review and analyze customer insights to radically improve messaging, product and customer experience Visa Mary Ann Reilly SVP of North America Marketing Inspire your consumers with customized engagement Kristi Argyilan, SVP of Media and Guest Engagement for Target will discuss how one of the biggest and most beloved retail brands in America is revolutionizing its marketing by thinking smaller – expanding its focus from huge brand love marketing to more customized efforts designed to meet the needs of specific consumer segments. Target Kristi Argyilan Senior Vice President, Media, Guest Engagement Measurement Create data-driven personalized experiences at moments that matter Map out sophisticated user journeys and identify points to deliver unique data-driven journeys for your customer at the moments that matter, ensuring your Tech Stack is working across channels. How to balance delivering personalized messaging based on customer information, triggers and more to create a new and sophisticated strategy. Best Buy Andy Gorski Senior Director of Marketing Prioritize the most impactful touchpoints for personalization Make strides in data quality and analytics to power impactful and targeted conversations. Analyze data to identify which digital channels / touchpoint on the customer journey will incorporate personalized messages based on location/behavior/ persona’s Pernod Ricard USA Luis Spencer Freitas Digital Marketing Director ENGAGEMENT AND STORY INSPIRING Story inspiring Inspire customers to act, as millennials expect brands to stand for something revise your brand focus to have a cause which ties to your marketing message. Learn how to really connect with customers on what they want which also standing for something in the market place. No Content Marketing? No Brand. In today’s day companies have lots of data at their fingertips and the smart ones have a brand purpose that guides their marketing decision making. While a brand purpose can be soft, built around emotion, data is the opposite. Data is void of emotion, it is factual, but as a result sometimes dry and impersonal. Bringing these two together when building your content roadmap can uniquely and strategically position a company for success with its customer base. Dell Liz Matthews Senior Vice President Global Brand and Creative PAN EL Content DNA – The Fundamentals of successful, integrated and personalized content Create impactful content that is integrated, customer-led and unique. Hear how big brands leaders are transforming their content engagement to cut through the noise and tackle customer needs hands on. This session will inspire a new way of thinking to ensure you transform your content engagement across all channels. QVC John Wall Vice President Content Creative MetLife Paige Winburn Vice President and Global Head of Content Strategy CUSTOMER UNDERSTANDING AND PERSONALIZED EXPERIENCES
  • 8. YOUR AGENDA Register your place now incite-group.com/events/east Multi-Touch Attribution Identify attribution across the entire customer journey from social media, web to offline. Develop your attribution metrics beyond first touch to take accountability across all customer interactions to get a true value of performance and identify where engagement matters most Leading a Marketing Revolution: Lessons in driving game-changing business transformation Amid slowing industry growth, Shutterfly has embarked on a multi-year initiative to reinvent its marketing program. By delivering data-driven personalized experiences across channels, the company is fostering deeper customer relationships, resulting in increased engagement and long- term value. Hear how Shutterfly is bringing this ambitious vision to life and how it has overcome numerous challenges along the way. Shutterfly Brian Border Vice President of CRM Predictive Marketing: Be ahead of your customer Anticipate your customer needs through better insights to drive targeted, valuable engagement that is one step ahead of their journey Breakdown content performance to identify improvements Leverage data analytics to identify content performance across platforms and journey. Understand at what point in your customers journey content is working best and measure multiple performance indicators from Influencer audience, virality, share ability, sentiment metrics, engagement, bounce rate, journey drivers and more. Pfizer Ellen Gerstein Head of Content How to create a consistent omnichannel content strategy How to align your marketing mix to ensure your customer engagement speaks from the same brand voice, whilst appealing to different customer needs across platforms Know your customers next move to provide timely and relevant interactions Analyze the right data to understand your customers journey through desktop, mac book, smartphone and beyond to sequence predictive messaging on what information they will need next. ATTRIBUTION PERFORMANCE OMNICHANNEL MARKETING incite-group.com/east Create Stories that Connect with your Customer Budweiser will share their 3-stage journey from Problem, Solution to Results to cut through the clutter, create relevancy and connect with customers at key moments. In this session Budweiser will share how they connected the brand at key controlled moments for greater impact. Budweiser Anheuser-Busch InBev Ricardo Marques VP Marketing Finding the Sweet Spot: Content, Technology, and Distribution In the U.S alone, consumers spend 8.7 billion minutes a month with content as they make their travel decisions. This represents an incredible storytelling opportunity for Marriott Creative + Content Marketing, a robust ecosystem that brings together unmatched storytelling, innovative technology, and a massive distribution network that rivals the largest media companies. Learn how Marriott is engaging customers and creating brand advocates by connecting content, technology and distribution in a way that truly drives the business.  Marriott International Scott Weisenthal VP, Global Creative + Content Marketing
  • 9. YOUR AGENDA Register your place now incite-group.com/events/east Combat Organic Reach Challenges, Advance your Social Engagement and Drive Bottom Line Revenue Hear how social media marketing can raise brand awareness whilst driving ROI.  In this session, Hyatt will share: • The Philosophy: What it means for social media to be modern day marketing • How social media is redefining the marketing world • Cut through the social landscape with impactful content • social media measurement and tying this back to driving the business Hyatt Brian Kraemer Director, Social Media Build a sophisticated content strategy that influences and inspires on a global scale Create impact across multiple social and digital platforms with creative content that is scalable across different markets. Hear how McDonalds is elevating social media marketing to stay true to their brand purpose whilst being innovative and seamless across the globe. McDonald’s Dana Strokovsky Global Director, Social Media and Content Marketing PANEL Influencers Micro Influencers Revise your influencer strategy to identify not just relevant influencers but those with the right audiences. Data analyze to connect the dots with influencers reach and relevancy. How to put in place the best strategy to research and create the right message. Empower your employees to amplify your brand story Hear how Thomson Reuters are going above and beyond with their employee advocacy program to deliver a sophisticated content editorial strategy that leverages unique expertise, geographies, networks and more. Learn how to develop your advocacy program to incentivize your employees whilst delivering business results. Thomson Reuters Casey Hall Director, Social Media SOCIAL MEDIA MARKETING incite-group.com/east Learn how U.S. Bank created an Employee Advocacy program with LinkedIn. Monica will share practical tips for developing and managing a program, specifically: • Aligning strategies for brand reputation, sales enablement, and talent acquisition • Resources, processes, and key stakeholders for a successful launch • Curation: Finding the right balance of owned, brand-related, and third-party content • Navigating complexities of regulation and policy U.S. Bank Monica Wiant Vice President and Social Media Manager Personalize and distribute your content for a multi-targeted audience Hear how Mattel has developed their content strategy for a multi-targeted audience that most effectively delivers against brand objectives. Learn about Mattel’s strategy to develop content and distribute it through the most relevant platforms from video to social to best reach their target audience. Mattel, Inc. Erica Kaufman Director, Global Content Strategy How Xerox is leveraging social to drive the business • Educate your organization on where social sits today, and how as a business we continue to drive a social strategy that is a part of the broader marketing mix • How Xerox empowers and engages with advocates to drive their brand story • Social First Content Xerox Courtney Harwood VP of Global Digital Marketing Hear how Social Centre of Experience is proving a huge success. Learn how DTV global has put in place the team structure, infrastructure and analytics to boost brand success. ATT Mariana Saddakni Head of Digital Marketing Social Media
  • 10. AUDIENCE NETWORK WITH SENIOR MARKETERS from the biggest brands in the world The MOST POWERFUL BRANDS in the world attend the Incite Brand Marketing Summit MARTECH FIRMS: Build Relationships with your key customers! Why sponsor the Incite Summit? Whether you’re looking for increased brand awareness, lead generation or thought leadership, the Incite Summit gives you the targeted access you need. • Meaningful face time: We’ll work with you to identify prime targets from our unrivalled collection of senior marketing decision makers on site. We’ll ensure you get meaningful facetime - whether during dedicated networking sessions, at your booth – or at a dinner or party you host. • Drive the discussion: Join us as a speaker and lead the debate on the future of marketing - in front of an audience of marketing decision makers keen to learn from you. • High quality networking: This isn’t a trade show. It’s a concentrated gathering of senior in-house marketers - over 70% of our attendees fit that bill. And we tightly control attendance to make sure you’re surrounded by potential customers - not competitors. We’ll work with you to tailor a package that suits your budget, your timeline - and most importantly – your marketing and business development goals for the year ahead. Get in touch with Aisha to learn more! SENIOR LEADERS IN ATTENDANCE 10% OTHER 24% MANAGER 29% DIRECTOR 18% C-SUITE 19% VP / SVP DOMINATED BY END USER BRANDS 70% BRANDS 25% MARKETING TECHNOLOGY 4% MEDIA 1% ACADEMIC Aisha Zeina Business Development Manager Incite Group Aisha@incite-group.com US: 1 800 814 3459 ex.4378 UK: +44 (0) 207 422 4378 incite-group.com/east
  • 11. REGISTER YOUR PLACE Registration: Choose your pass type SAVE $200! Register before August 31st Go to incite-group.com/events/east/register.php and submit your details for instant confirmation of your place ONLINE the Incite Group registration team at hayley@incite-group.com E-MAIL the Incite Group on +44 207 375 7236 CALL3 EASY WAYS TO REGISTER! Delegate Details Mr/Mrs/Ms/Dr: First name: Last name: Company: Position/Title: Telephone: Fax: Email: Address: Postcode: Country: Payment I enclose a cheque/draft for: (Payable to FC Business Intelligence Inc) Please invoice my company: Purchase Order Number: Please charge my credit card: Amex Visa Mastercard Credit card number: Expiry date: Security number: Name on card: Signature: ATTENDING AS A GROUP? Email hayley@incite-group.com for group discounts For End-User Brands EXECUTIVE STANDARD Launch Discount $2195 SAVE $200 $1995 SAVE $200 Expires August 31st Full Price $2395 $2195 For Martech Providers EXECUTIVE STANDARD Launch Discount $2895 SAVE $200 $2695 SAVE $200 Expires August 31st Full Price $3095 $2895 STANDARD PASS • Audio recordings of all conference sessions • Access to all conference sessions, exhibition and networking area • Networking Drinks Reception EXECUTIVE PASS • Access to all conference sessions in all three rooms, exhibition and networking area • Networking Drinks Reception • $200 OFF your next Incite event • Full audio recordings of every Summit session • Post-conference eBook of highlights and key findings from the Summit • VIP Registration / Fast Track • Reserved/Front Row Conference Seating BEST VALUE BEST VALUE incite-group.com/east
  • 12. Register your place now incite-group.com/events/east 5 Reasons you cannot miss the Incite Brand Marketing Summit 500+ PEERS AND COLLEAGUES – your network: Benchmark, debate and learn from the best minds in marketing 3 IN-DEPTH CONFERENCES IN ONE – Exclusive insights on the three core pillars of marketing. Deep dive on one topic or customize your experience with sessions from each stream 55+ EXPERT SPEAKERS – sharing insights: You simply will not find a stronger collection of in-house marketing expertise anywhere else 25+ HOURS OF THOUGHT-PROVOKING DEBATE – Case studies, keynotes and discussions to equip you with the skills and insights to flourish in the year ahead SAVE WEEKS OF WORK: Get more insights in two days than weeks of market research and competitive benchmarking LEARN FROM THE FOLLOWING BRAND MARKETING LEADERS: 6 Discussions, One Summit Marketing is Dead: Engagement is Alive Reinvent your marketing strategy, develop customer and data led strategies, create unique customer conversations that cut through the noise October 24-25, 2018 Marriott Brooklyn Bridge, New York 7th ANNUAL BRAND MARKETING SOCIAL MEDIA SUMMIT THE MOST SENIOR BRAND-FOCUSED MARKETING, DIGITAL SOCIAL CONFERENCE SAVE $200! Register before August 31st GOLD SPONSORS PROMOTIONAL PRODUCT SPONSOR SILVER SPONSORS EXHIBITOR Reinvention of Marketing Attribution Performance Customer Understanding and Personalized Experiences Omni-channel Marketing Engagement and Story Inspiring Social Media Marketing CO SPONSORS