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1. What Is Group Gifting And How Can
You Use It?

2. Group gifting has been around for a
while on platforms like Facebook. It’s a
great way to crowdsource gift ideas
and collect money, so that you can buy
something really special for a friend or
loved one.

3. It’s gaining in popularity and is fast
becoming one of the more popular
ways to purchase quality gifts for your
circle of friends. Let’s take a closer look
at how group gifting can boost your
business.

4. What is Group Gifting – Really?

5. Group gifting is a term used to
describe an application that can be
used in your e-commerce platform or
social site, to punt the process of
‘group’ buying.

6. It’s a great idea that links together the
convenience of Paypal, with a world of
extra-interesting items you can buy. It
just doesn’t matter what you sell,
group gifting can be used to sell it
better.

7. Imagine moving more big ticket items,
because the money can be crowd
sourced from a group of people,
instead of it coming out of one
individual’s pocket.

8. Each person contributes $40.00, and
once it’s pooled together – the
recipient can buy something worth
over $2000.00! This is superb for
weddings, anniversaries, big birthdays
– any occasion that needs an
extraordinary gift idea.

9. Imagine moving more big ticket items,
because the money can be crowd
sourced from a group of people,
instead of it coming out of one
individual’s pocket.

10. Each person contributes $40.00, and
once it’s pooled together – the
recipient can buy something worth
over $2000.00! This is superb for
weddings, anniversaries, big birthdays
– any occasion that needs an
extraordinary gift idea.

11. How Can I Use This For My Business?

12. You can either become part of a
network of merchandisers for a
prominent group gifting app or
company (like ebay) – or you can get
your own group gifting app. This
means having your own app created,
or buying the white label of an already
created gifting app.

13. But the wonderful idea of group gifting
also extends to other – larger things.
Imagine wanting to take a weekend
away with a group of friends, or
wanting to crowdsource sponsorship
for your child’s little league team.

14. These are all possible with group
gifting. People will pay in, and you’ll be
able to make purchases with the total
amount of money, once the collection
period is over. Apps have been
designed to send reminders to people
who have pledged to pay, and mark
them off when they have.

15. It’s a fully automated system that will
help you collect enough money for
huge gift ideas! That means if you’re a
travel agent, you can use group gifting
to sell more trips away, for airline
tickets – or restaurant coupons.

16. The sky is really the limit when it
comes to group gifting, so if it fits in
well with your business, do it! It’s still
relatively new, convenient, and a great
way to make sure that you’re selling
products.

17. With sites like Ebay introducing group
gifting programs, it’s only a matter of
time before small businesses begin to
see its potential. Digital products,
services and physical products can all
be sold this way.

18. You can check out giftsproject.com for
their white label solution, or chat to an
app development company about
putting your own unique flair on a
group gifting app for your business.

19. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,

20. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.

21. SMMU was recently honored as one of
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site, Mashable, as one of the top
provider of social media services for
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online courses, please visit
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