How BiblioShare Supports Bookselling
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In this webinar, we'll show you how the data submitted by publishers to BiblioShare can be used by retailers to support online book sales. From Web Services like our WordPress plugin to sites like BNC CataList and 49th Shelf, publishers will discover how to better support discoverability and online bookselling through metadata, and retailers big and small will learn how BiblioShare's integrations with widely used modern retail tools take away some of the pain of promoting and selling books online.
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How BiblioShare Supports Bookselling
- 1. March 07, 2018 How BiblioShare Supports Bookselling Presenter: Tim Middleton
- 2. Topics: • Introduction to BookNet • Introduction to metadata • Consumers • BiblioShare ecosystem How BiblioShare Supports Bookselling
- 3. Established in December 2002 with funding from the Department of Canadian Heritage (Canada Book Fund)
- 4. •Both Canadian Publisher Associations* •Bookseller and General Retail Associations •Wholesaler Association •Public Library Association •Member-at-Large (Indigo Books) •Government Cross Sector
- 5. Mandate to collaboratively improve the supply chain for books in Canada by transforming information exchange, offering shared technology-focused solutions, and by providing technology and supply chain–related education and research for the benefit of the Canadian book industry.
- 7. • the information that is provided that enables librarians and retailers to catalog and sell books • set of data that describes and gives information about other data. Metadata
- 13. aims to be global in scope, multi-cultural and multi-lingual, applicable to all parts of the book supply chain, and flexible enough to allow each market to retain its unique cultural voice, while remaining a unified and simple-to-adopt standard. It can be used alongside existing national schemes like BIC, BISAC, WGS or CLIL, and has the potential to eventually replace them – though this is not an immediate goal. Thema
- 22. Consumers
- 29. Improve bibliographic data quality and make aggregated bibliographic data available to publishers, retailers, wholesalers, libraries, and others in areas related to the sourcing, ordering, and marketing of books.
- 30. Total Public Records: 2,584,497 Total Images: 1,761,540 Total Cover Images: 1,761,050 Total Interior Images: 127,045 Total Author Images: 3,969
- 31. inbound publisher Supplier Quality report Processing notification Nightly transfer Outbound webservices ONIX • Covers interiors • position files • Samples • ONIX (2.1 & 3.0) catalist Custom file exports • Shopify • Wordpress • etc
- 32. Quality Reports
- 33. Detailed reports in BiblioShare
- 37. ONIX 2.1 and ONIX 3.0: allows a user to pull a full ONIX record for titles in the Canadian market. This web service is for you if you're looking for extremely detailed information about books BiblioSimple: returns a 'thinner' version of the ONIX record, for sites that don't need the full record. It is designed for display purposes, so things like multiple contributor names will be grouped into one tag. MARC records: We have used the comprehensive mapping developed by the OCLC to fuel our ONIX-to-MARC service which allows libraries to pull a full or brief MARC record for a title available in the Canadian market, which you can either download in MARC21 format or view as text. Samples: allows users to pull epubs or pdf files for a title available in the Canadian market. ImageInfo: The Image Info Service provides details on specific images in our repository, without actually acquiring the image. ImageList: provides details on all images associated with an EAN in our repository, without actually acquiring the image. Images: Covers, interiors, or author images. A thumbnail version or the full-sized image (or both) can be pulled, depending on what publishers have made available. Webservices
- 38. Webservice Usage BiblioSimple 8,247,361 Full sized Images 3,933,765 ImageInfo 65,357,822 MARCRecord 70 ONIX 6,644,907 ReleaseCalendar 70,935 Shopify 12,356 Thumbnail Images 3,098,862
- 39. Samples: allows users to pull epubs or pdf files for a title available in the Canadian market. - Total EANS with Samples: 7370 - Total EANS with TOC Samples: 18 - Total EANS with Guid Samples: 151
- 40. Custom extracts We can create custom exports of data providing end receivers with the data in the format they require. (However, we can’t provide what isn’t in the data in the first place!)
- 49. Timeliness of book data • The sales cycle of books show that Titles typically enjoy their strongest sales in the weeks immediately following publication, when marketing and promotion activities are most engaged. • Missed opportunities at this point in the books sales cycle cannot be recouped later on.
- 50. - title and author – <Title> <TitleType>01</TitleType> <TitleText>The Wife's Tale</TitleText> <Subtitle>A Personal History</Subtitle> </Title> ……………………………………………………………………………………….. <Contributor> <SequenceNumber>1</SequenceNumber> <ContributorRole>A01</ContributorRole> <PersonName>Aida Edemariam</PersonName> <PersonNameInverted>Edemariam, Aida</PersonNameInverted> <NamesBeforeKey>Aida</NamesBeforeKey> <KeyNames>Edemariam</KeyNames> <CountryCode>CA</CountryCode> </Contributor> - but what else might help your business partner? Provide title without prefix for indexing? Provide Covers? Provide Interiors? -
- 52. BiblioShare <SupplyDetail> <SupplierIdentifier> <SupplierIDType>07</SupplierIDType> <IDValue>1150871</IDValue> </SupplierIdentifier> <SupplierName>Raincoast Book Distribution Limited</SupplierName> <SupplierRole>02</SupplierRole> <SupplyToCountry>CA</SupplyToCountry> <ReturnsCodeType>02</ReturnsCodeType> <ReturnsCode>Y</ReturnsCode> <AvailabilityCode>TO</AvailabilityCode> <ProductAvailability>22</ProductAvailability> <ExpectedShipDate>20180308</ExpectedShipDate> <OnSaleDate>1962-01-01</OnSaleDate> <PackQuantity>32</PackQuantity> <Price> <PriceTypeCode>01</PriceTypeCode> <DiscountCoded> <DiscountCodeType>02</DiscountCodeType> <DiscountCode>1</DiscountCode> </DiscountCoded> <DiscountPercent>40</DiscountPercent> <PriceAmount>26.99</PriceAmount> <CurrencyCode>CAD</CurrencyCode> <CountryCode>CA</CountryCode> </Price> </SupplyDetail>
- 53. Series Data Series Composite Reference name: <Series> Short tag: <series> PR.5.6 Series title Format: Variable-length text, suggested maximum length 300 characters Reference name: <TitleOfSeries> Short tag: <b018> Example: The Canadian Book Market PR.5.7 Number within series Format: Variable-length text, suggested maximum length 20 characters Reference name: <NumberWithinSeries> Short tag: <b019> Example: 4
- 55. A consumer-oriented word or phrase that describes the content , theme, or other relevant aspects of a book product that (1) is used to supplement (but not repeat) publicly displayed data (such as title) and (2) will assist with discoverability (including differentiating among books with similar subjects and themes). Keywords Revised Best Practices for Keywords in Metadata
- 60. US SUMMARY • full complement of basic data + a cover image = 75% higher average sales per ISBN than those without complete data • Just a cover image = 51% higher average sales • titles with the 3 descriptive elements examined = 72% higher average sales than those with no descriptive data • 3 descriptive data + keywords = 28% higher average sales
- 61. BiblioShare • data set is growing • Canadian supply chain focus (CA contributor) • main source of Canadian bibliographic data • source of print and digital metadata • integrations with other companies products (Check it Out, 49th Shelf, All Lit Up etc. ) • we provide detailed feedback to data suppliers • Canadian authority on ONIX • Publishers have improved data because of quality reporting • Ability of BiblioShare to support BiblioAudits with publishers • allows us to have a conversation about properly structured metadata with Canadian publishers • Ability to research bibliographic landscape for Canada (keywords example) • merging supplier info • flexibility
- 62. • Bibliographic data aggregation still has a lot to learn. • Standards are meant to be broken. • Metadata never sleeps • The possibilities are endless
- 63. Thank you tmiddleton@booknetcanada.ca http://www.booknetcanada.ca Sign up for free BNC eNews facebook.com/BookNetCanada @booknet_canada
Hinweis der Redaktion
- Hi I’m Tim Middleton – I’m a project manager with BookNet Canada as well as one of our retail liason – which means #I get to talk to you
- Today about BiblioShare and Bookselling. The plan is not to go heavy on ONIX standards – we have Tom Richardson to do that for the industry but we will take a brief look at BookNet, my philosophy of metadata, a little bit about consumers and an overview of BiblioShare.
- Our member organizations are... And our stakeholders are their members. #Our Mandate
- Our mandate is to collaboratively improve the supply chain for books in Canada by transforming information exchange, offering shared technology-focused solutions, and by providing technology and supply chain–related education and research for the benefit of the Canadian book industry. To accomplish this, we work with publishing companies, booksellers, wholesalers, distributors, sales agents, industry associations, and libraries across the country. Whenever appropriate, BookNet looks to leverage partnerships with other organizations to provide benefits to the Canadian book industry. We continue to work closely with Canadian associations and industry groups with likeminded objectives, including: The Book and Periodical Council, BTLF, Canada Council for the Arts, eBOUND Canada, Livres Canada Books, regional publishing associations, and many others. At the same time, BookNet continues to sit as an active member on international supply chain standards associations, including: EDItEUR (International ONIX & Thema Committees); the Book Industry Study Group (US Technical Standards Committee); Book Industry Communications (the UK supply chain specialists' group); the International Digital Publishing Forum (international digital/EPUB standards group); and, GS1 Canada (international supply chain standards organization). #Our product ecosystem
- Essentially grows out of each other as indicated by this flowchart. It is obvious you can drill down into any one of these platforms and break out the relations. Like in book retail the break out could be considered print vs. digital ,but it could also be bricks and mortar vs. ecommerce. So as mentioned today we are going to focus a bit of attention on BiblioShare which is really part of a supply chain story itself. A product of standards and technology that supports standards.
- When we start talking about BiblioShare we right away start talking about metadata which as this terse definition states is a set of data that describes and gives information about other data I find when I give this definition about metadata I often have to go into a little more detail so let me add a bit more by saying
- Because I am a commuter and work in publishing I have started to think of metadata in terms of commuting. I use the train to get back and forth from work, like thousands of other people. And I don't have to think too much about the train and how it gets to where it is going. I get on the train, sit down, open my book and before I know it - after a few stops (a few too many stops maybe?) I get to my destination.
- What is the relationship to metadata? Well the way the train is able to move seamlessly over all the different terrains it needs to, to move from point A to point B, is thanks to the tracks that are built to the right requirements so that trains can be built accordingly to ride on those tracks. Those tracks essentially turn the landscape into a universal terrain. The tracks are like the standards that inform metadata.
- Metadata in a standard format like ONIX in the book world allows your books to move seamlessly across markets and into the hands of your riders – I mean your readers! Now nobody really pays attention to the tracks that the train is riding on. I mean at least none of the people riding on the train. They notice the lack of seats, the closeness of their fellow passengers, where the bathrooms are etc. - but the tracks are out of mind, underneath, behind the scenes - they just work and no one has to pay attention to them. Of course when the tracks are out of commission, then people notice.
- Nothing is so serious as colliding trains in the book world with regards to metadata. No one is going to die because there are missing tags in their ONIX files – However, sales may be lost and jobs may be lost if the metadata is not of a good quality -but death? Hopefully not.
- To milk my metaphor a little more - tracks are global, train travel is global - you can go almost anywhere in the world and get on a train and know what to expect. However, there are slight variations in different parts of the world that allow different types of trains etc. Again the connection to metadata here is that you have to be aware of what different markets require of your metadata. For instance, in North America we are the great BISAC community. BISACs as you are likely aware are the categorization standards that get applied to books so that retailers are given a hint as to what the book is about and where they might stock it in their brick and mortar stores as well as where it might end up in their categories on their websites. Amazon, Indigo, Bookmanager websites etc. will all use the bisacs to help in this construction of category navigation on their sites. However in the UK and European countries they use BIC. BIC is essentially the same thing only different! The point of this point is that if you're selling into these markets you need to know BIC and support BIC in your metadata.
- One of the great shifts that is happening right now is the application of Thema coding for title categorization. Thema shows signs of becoming more and more useful in a global book market. Thema is where publishers should be concentrating a lot of effort right now in the North American market - applying it in a useful way to the subject areas of their title records. Thema is going to help bridge that gap between BISAC and BIC and other standards - it is like a bridge that allows your train tracks to take you over death defying valleys! The valley or river or market in our example cannot be crossed by a train - so a bridge needs to be built and that bridge is Thema.
- I think that is enough of torturing the train metaphor. Except for this one last note of comparison between trains and metadata.
- There are many stops along the way from point A to point B and those stops can be compared to retail stops in the publishing world. #The retailers that publishers are hoping to deal with
- are hoping to deal with and hoping to support in selling more books are their stops along the way to getting their books to readers.
- Wouldn't it be great if you knew how to assist all of those commuters waiting
- at those retail stops to make an easy entrance and exit
- with a book in their hands? #Is that stretching the metaphor too far?
- Is that stretching the metaphor too far?
- Oh well – that’s publishing! always torturing metaphors to make a point.
- The ultimate goal of all publishing efforts is to get books into the hands of readers – or, a less delicate label – consumers. BookNet conducts regular consumer surveys to help us figure out a number of things regarding book readers. #one of areas we focus on
- Is how book buyers become aware of the books that they purchase. #in our survey which is representative of
- the Canadian population, the number one way that consumers become aware of a book that they purchase is while browsing in a shop, online or elsewhere. Assisting discoverability is the great quest of the book industry and metadata. The quality of a title's discoverability is assessed by how easy that title can be found. Can trading partners find your book? Can end customers who want to buy a book find your book? In today's world for booksellers or librarians searching for titles to stock, or consumers searching on a website the need for quality metadata is without a doubt mission critical. Metadata can inform the discovery of a specific title, where the individual searching knows what they are looking for and needs to find the appropriate information or product record; or where an individual is using more general criteria to browse, then identify a title that meets their needs. Both of these qualities, the ease with which books can be discovered and the ease with which they can be traded, rely heavily on the provision of appropriate, accurate and timely metadata.
- the highest percentage of browsing, according to our survey, shows that The Physical bricks and mortar store is still the #1 place for discovery at 45% -by far the highest discovery platform of any single choice But that is followed by eretailers @ 19.1% Then Organic search @ 9% After these…other website, review website, social media for a total of all the online browsing coming in at 50% #Recommendations
- Recommendations and reviews of course are still huge awareness builders #when we
- When we asked: Where did the recommendation/review come from? Online = 37% Inperson = 40% Media (printed/tv/radio) = 10%, 11% with online trad media Social media use was mostly Facebook, YouTube, Twitter/LinkedIn/Instagram (tie), Pintrest (highest book site = GoodReads (by far)) #The big take aways for Marketing
- Marketing stuff from the reading data can help focus effort. We asked the readers to rank what influenced them the most in their selection. It is interesting to note that with each of the highest influencers there is direct correlation to metadata and what you can mark up in your ONIX records and send to your trading partners to support sales.. and with that I would like to bring the focus to BiblioShare #biblioshare is not
- is not a retailer, BookNet is not going to sell your book, or market it for you. But certainly part of the rational for the existence of BookNet Canada is to help publishers overcome some of the friction that exists in the supply chain for the Canadian market. Also, by extension we help the readers of those books overcome a different set of obstacles. How do we help? We help by advocating on the international stage for Canadian representation in metadata. We help by talking with and exploring with publishers, distributors best practices for their product metadata. #lets take a look at
- Some numbers in BiblioShare Currently we have over 2 and a half million ONIX Records and about 1.8 million images that includes cover images, author images and interiors. #The infrastructure
- The infrastructure of BiblioShare is fairly basic. ONIX data comes into our data storage warehouse. We parse the data and provide back reports. We merge records that are submitted to us from both the publisher and the distributor applying rules around which data elements to accept from which file and hopefully provide an improved file – or at least a more transparent file so that the publisher and their distributors can have a discussion about the state of information out there on the publisher’s titles. We also take in ”extra” support material like samples and images and store that with the title record as well. We transfer that data nightly into a separate data warehouse where we can start to build out other platforms and services. #One of the benefits of our inbound
- Data processing is that we can provide back to the data senders quality reports so that they can see where they might be able to improve some areas of their data. The errors and warnings that we show are generated from our validation engine that uses rules developed according to best practices. While we only show you counts of the number of records affected by errors and warnings in the emailed reports #in
- in your account in BiblioShare you can see more detailed reports. The same errors and warnings appear as in the quality report that was emailed to you but now you can sort these tables by any of the column headers. In this instance our user has sorted by Type so the errors appear all together. Then by clicking on the EAN you go directly to the title in question to look at the details of your ONIX record and there you can make a temporary fix to the field that will update the outbound record until you are able to make the fix at your ONIX source. However, if the ONIX isn’t fixed the next time you load the data your quality report will remind you of the error. #BiblioShare was built
- because the industry in Canada was looking for a service that could provide a repository of Canadian metadata. Building this is not a trivial enterprise. Many ships have been sunk against the shores of ONIX standards. I wouldn’t say BiblioShare is not without it's waves that can rock the ship - okay I am not going to start using this metaphor - I should stick with trains. But you know what I am saying I hope. If not, what I am saying is that the ONIX standard can be big and messy. Creating and storing ONIX data can be a strange and complicated trip. The fact that BiblioShare is available means that
- other platforms can be developed like the ACPs 49th Shelf -a discovery platform for Canadian authored books - that will have accurate metadata and help the industry even further without worrying about all the infrastructure and problems around processing the full market of ONIX data. We’ve also provided ways for smaller businesses who can’t afford the big enterprise ONIX solutions #to participate
- BiblioShare Webform is our online webform that is an easy-to-use tool that allows small operations to create and manage book metadata, without messing around with the complex ONIX files. BiblioShare Webform is for small presses, unconventional publishers, museums, universities, self-published authors… in short, anyone who wants to provide clean, accurate metadata about their books to the supply chain through BiblioShare, but doesn’t have the resources to create complex ONIX files from scratch. #webservices
- (Go through and these services a bit) #our webservice analytics
- For fiscal 2017 shows that the data is definitely getting used. These are some big numbers – but they could get bigger! And I will point out the small number of MARCrecord requests only to say that this service is also used in CataList for library systems to create a stub record for their orders #our latest
- Focus is on getting samples and excerpts into BiblioShare. Our service is already live for users to pull epubs or pdfs of sample data and we will continue to build this out. #the webservices metrics
- #don’t capture all of the data we provide in custom formats to users. This is another great benefit of BiblioShare – we are able to provide data from ONIX to retailers or wholesalers or anyone really who can’t handle the ONIX data in a format with the data that they need. #We built
- BiblioShare and as a result the business-to-business platform, BNC CataList could be built to support sales between partners. The visibility of the data is a great incentive to both sides of the platform, developers and users. This is what they call eating your own dogfood.
- Thanks to CataList, Loanstars could be born – Loanstars is a readers advisory platform for librarians who can vote on what forthcoming titles they are most excited about. #This partnership creates a
- A virtuous cycle by sending users back to CataList to show them the new releases coming up and that are eligible for voting. It is a pretty wonderful service. #we also have available
- Our Chrome plugin Biblio-o-matic that recognizes any isbn on the open web and allows you to see the metadata on that title
- We’ve also had a sample of release calendar prototype for a while. Can accept certain parameters as filters, raw html available. If a title is in CataList you can click the cover to go to its detail page. Pretty cool really. #another area we can work with
- Are the “digitally native” POS systems. These new POS systems have a bit more openness about them enabling product support through APIs – ie. Shopify plugin Tobias Lütke is the founder and CEO of Shopify has stated numerous times the reason he got involved in creating Shopify. When he had an online snowboard shop - he wasn’t happy with the software that was available to him so he wrote his own ecommerce platform. opportunities like this enable lots of types of retailers and the possibility of selling even more books. The openness of the platform makes it pretty easy to work with. We would like to do more plugins for other platforms but alas every product requires support and resources and well we’re a not-for-profit.
- In Shopify all we need is that very important unique identifier entered, saved and
- just like that I am ready to sell this title at an event or a book club or at a book fair #to start to wrap up
- We’ll think a bit about where good data practices might start. For one – and a relatively major one - Data should be supplied at least 180 days prior to the on-sale date of a product. The buying cycles in place at most resellers of book products require data this far in advance in order to ensure that products are ordered on schedule. Also, data should be updated as it changes. Book metadata should never sleep! The marketplace is dynamic and so should your metadata be. Don’t set it and forget it otherwise retailers and consumers won’t trust what they see.
- We all know that The book should have a title. An author. ProductForm. ProductForm Details and before you know it you are swimming in the possibilities of metadata. Should you add the Title with and without prefix elements to your record? Should I include PersonName and PersonNameInverted? #some of these questions
- Can only be answered by you and your trading partner. As our BookNet Canada Bibliographic Manager, Tom Richardson, likes to say ‘Doing it right means providing what your trading partner requires.’ #the supply detail for instance
- Here we see a supply detail for a title in BiblioShare that clearly states where this supplier can supply the title, what the returns information is, what the availability of the title is, what the pack quantity is and more. Pretty helpful for a retail purchaser, and just what your retail partners need to know.
- Oh and don’t forget – our latest consumer research shows that Series is one of the main reasons for book purchases. So lets get that right. And I will say here that the migration to ONIX 3 will greatly facilitate this piece of information with clarity and scope.
- I will point you towards this document that can be found online: Best Practices for Product Metadata. The paper was co-published by the BISG and BookNet Canada and includes invaluable information for anyone wanting to provide data in the best of all possible lights. One of the things that get mentioned in this document are #keywords
- Speaking of best practices – keywords are another area that publishers should really be putting some effort into. The BISG just released their revised best practices Document so I would encourage you to download that when you get a chance. #I’m almost done
- But before I finish I wanted to highlight from this 2016 study that Nielsen did -a really interesting study that looked at the influence of metadata on sales – the role that they found keywords played
- Nielsen found that titles with keywords added outsold titles where no keywords were added.
- Fiction, Non-Fiction and Juvenile titles all saw better sales when their ONIX record contained keywords.
- And even though some titles had descriptive elements added which helped boost sales these same descriptive elements plus keywords helped even more. #so in summary
- So In summary the Nielsen study found that Titles carrying the full complement of basic data elements and a cover image see average sales per ISBN 75% higher than those which do not hold this complete data The presence of a cover image alone correlates with average sales 51% higher than titles which do not hold a cover image The presence of descriptive data elements on title records correlates with higher average sales – titles holding the 3 descriptive elements examined saw average sales 72% higher than those with no descriptive data attached The addition of keywords shows a correlation with higher sales again – compared to those titles which hold all 3 descriptive data elements, those that also carry keywords see average sales 28% higher. #that is it for today but
- Before I finish I will just leave you with a summary of some of the value that the industry; retailers, wholesalers, publishers, libraries and more, sees in BiblioShare.
- And as a final remark I will say we are excited to see ONIX 3.0 data growing.