Ready for more media attention? If you aren't getting media or want to get more media for your business, book, or message here are some quick tips to get more media attention!
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Get More Media! Create a Book Hook
1. Click to edit Master title style
Get your book marketing
on the express train to
success!
Radio & TV Promotion!
Turning authors into Success Stories
Author Marketing Experts Inc http://www.amarketingexpert.com
2. “Consumers buy for their reasons, not yours.”
Click to edit Master title style
Orvel Ray Wilson
Creating a Book Hook
Super secrets for creating a
fantastic elevator pitch
Author Marketing Experts Inc www.amarketingexpert.com
3. Click to edit Master title style
An Elevator Pitch Explained
An elevator pitch is a 1-2 sentence description of
your book
YOUR 80,000-WORD BOOK NEEDS TO BE
A 15-SECOND SOUND BITE
Author Marketing Experts Inc www.amarketingexpert.com
4. Click to edit Great Elevator Pitch
Elements of a Master title style
• Emotion
• Helpful
• Insightful
• Timely
• It must matter to your reader!
Author Marketing Experts Inc www.amarketingexpert.com
5. Click to edit Master title style
A Book Hook Explained
A book hook is your pitch to the media,
bloggers, bookstores, etc.
Author Marketing Experts Inc www.amarketingexpert.com
6. Click to edit Master title style
It’s All About Timing
• Timing is everything
• It’s much easier to get someone interested in
something they are already interested in
• Open up a calendar and start planning!
Author Marketing Experts Inc www.amarketingexpert.com
7. Emphasize the Benefits
Click to edit Master title style
(never, ever sell your book)
• It’s never about your book, it’s always about
what your book can do for the reader
• The WIIFM factor
• How will your book enhance their life?
Author Marketing Experts Inc www.amarketingexpert.com
8. ClickCreating aMaster title style
to edit Book Hook
• You can position your book on a number of
things:
• Current events
• Seasonal
• Holidays
• Blockbuster Movies
• Celebrities
If your book doesn’t have
a hook it’s going to sink!
Author Marketing Experts Inc www.amarketingexpert.com
9. ClickWith the focus on… style
to edit Master title
Media & Marketing
Author Marketing Experts Inc www.amarketingexpert.com
10. Click to MediaMaster title style
The edit Food Chain
National Media
Regional Media
Trade Media
Author Marketing Experts Inc www.amarketingexpert.com
11. Remember Master title style
Click to edit the HUH Factor
• Be Hip, Unique, and Helpful!
• Always give more than you get.
• During an interview, never, ever say: “Well, if
you’d read my book.” or “It’s in my book.” Just
answer the question, the audience will know
the information came from your book!
Author Marketing Experts Inc www.amarketingexpert.com
12. Click to edit of the Pitch style
The Art Master title
• Create a local angle for a national story
• Best seasonal times to pitch: Valentine’s Day,
summer, between Thanksgiving and New
Year’s Day
• Pitch your topics on government holidays
• Pitch fluff pieces on Thursday - the slowest
news day
• Don’t pitch during sweeps: Feb, May, Oct/Nov
Author Marketing Experts Inc www.amarketingexpert.com
13. Click to edit Master title style
Thank you for attending!
Author Marketing Experts Inc www.amarketingexpert.com
14. Is your book marketing campaign
just peddling along?
Call us today for a free consultation!
Author Marketing Experts Inc
Contact:
(858) 560-0121
penny@amarketingexpert.com
www.amarketingexpert.com/