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It’s time for a comprehension intervention
“I'm always interested
in a fun way to
improve by retention.”
Survey Respondent
1. Send Quiz

2. Answer Quiz
3. Get Feedback
Competitive Landscape
Validation
Concept

100 Pickfu :
38 Kwiksurvey :
6 Personal interviews:

90% yes
86% yes
100% yes

Business Model

25 Kwiksurvey:
6 Personal interviews:

92% Title
83% TXT

Platform (TXT or Email)

22 Kwiksurvey :
6 Personal interviews:

60% TXT
83% TXT
Business Model
Break Even Analysis
$140,000
$120,000
$100,000
$80,000
Revenue
$60,000

Cost

$40,000
$20,000
$0-6

7-12 m

13-24 m

45+m

“Quiz exercises really really help with
memory retention, applying what you
learn is a great way to remember it.”
Survey Respondent
Crys
@H___Daily
design, surveys, strategy

Nick Rutowski
nickrutowski@gmail.com
dev, dev, dev

Jensie Wight Simkins
@jensie_simkins
writing, social, strategy
What’s next

Jody Burgess
@bookbrainer
@jodyburgess
info@bookbrainer.com

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BookBrainer Startup Weekend Presentation

Hinweis der Redaktion

  1. Problem / Inspiration
  2. Vision, missionShort term vs. long term (Starting with B’s but getting to C’s).
  3. The landscape has some players but nothing like BookBrainer-Specific to titles and with human touch. We like robot, we just aren’t one.-Others focus on general memory, are for entertainment purposes, or are written by author themselves.-Goodreads was acquired by Amazon in 2013 – not focused on retention, they are focused on author networking and community.
  4. Surveys & InterviewsLearned:Concept good.Business team leads want subscription model. Consumers want title model. (respondents) Company would benefit by ROI in professional development and employee engagement (Patrick F.)Customer acquisition – New ideas! Target industry specific professional development groups (Jensie’s dad)
  5. Assumptions6 months to build a great productRevenue on day 1 of launchRevenue growth is steady and modest until reach 1st partnership