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Times Of India
Times Of India
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Times of India

  1. 1. TIMES OF INDIA SUBMITTED BY, BONNY V PAPPACHAN
  2. 2. THE TIMES OF INDIA World’s largest selling English Daily
  3. 3. HISTORY  Founded on November 3, 1838 as The Bombay Times and Journal of Commerce, during the British Raj.  The daily - 1850.  In 1861, the Bombay Times was renamed The Times of India.  It was after India's Independence that the ownership of the paper passed on to the then famous industrial family of Dalmiyas and later it was taken over by Sahu Shanti Prasad Jain of the Sahu Jain group from Bijnore, UP.
  4. 4. THE TIMES OF INDIA  Type Daily newspaper  Owner Bennett, Coleman & Co. Ltd.  Publisher The Times Group  Editor-in-chief Jaideep Bose  Associate editor Jug Suraiya  Official website Timesofindia.com  Headquarters Mumbai  TOI group has 45 dailies and periodicals in 3 languages and 108 editions from 9 centers across the country and a combined readership of over 40 million
  5. 5. KEY PEOPLE Mrs. Indu Jain Chairperson Mr. Samir Jain Mr. Vice Chairperson Mr.Vineet Jain Managing Director
  6. 6. Newspaper Products  The Times of India Price: Mon-Sat – ₹ 3 Sun – ₹ 4  The Economic Times  Mumbai Mirror  Bombay Times  Speaking Tree  Maharashtra Times, Marathi Daily etc..
  7. 7. Mission of “TIMES OF INDIA”: “Create & build brands with differentiated content to capture relevant audiences and market the value of these to advertisers to help them sell and strengthen their brands”.
  8. 8. Vision of The Times of India Continue to develop innovative products in accordance with our mission statement.
  9. 9. Times of India
  10. 10. STRENGTHS  Big Brand, good reputation in the minds of customer.  1st rank in circulation in India & 8th in world.  Launches good campaign.  Daily English newspaper with rich supplements.  Easy Brand Recall useful in a competitive market with numerous dailies; high brand loyalty.
  11. 11. WEAKNESSES  Old news  Less information about stock market  Late circulation in small cities  Lack in covering useful news for competitive students
  12. 12. OPPORTUNITIES  Expanding organised distribution channels in rural areas.  Digital space media
  13. 13. THREATS  Tough competition from its competitors such as The Hindu, Hindustan Times , Deccan Chronicles, Indian Express.  Increasing digital media growth
  14. 14. Departments Of the Times Of India  Production Department Editorial Pre-Press Press  Marketing Department RMD Response  OTHERS
  15. 15. DISTRIBUTION CHANNEL OF “TOI”: There are three ways to sell the “TOI” Newspaper :  1. CASH SALES: Take newspaper from any shop in cash.  2. SUBSCRIPTION SALES: Pay money in advance and read “TOI”  3. LINE SALES: Maximum % of sales comes from this method. Money collection works in reverse order.
  16. 16. RIVALS / Competitors The main competitors for Times of India in India are :  The Hindu - is ranked third among English dailies with a total readership of 5,140,000.  Hindustan Times - is the second most read English daily and the 12th among all newspapers with a total readership of 6,254,000.  New Indian Express  Deccan Chronicles
  17. 17. Problem Centered Study  Topic : A Study on consumer behavior towards English Newspapers based on purchase decision factors
  18. 18. Objectives of the Study  Primary Objective:  To analyze the customer buying behavior towards English Newspaper .  Secondary Objective:  To determine the factors influencing the purchase of this English newspaper.  To study the customer satisfaction towards Newspaper.  To find out the expectation level of the customers on brand Newspaper.
  19. 19. ROUTINE WORK  To directly go into the field to meet prospective customers.  To convey the details regarding the sales of the newspaper.  Obtain as many as orders from many offices, educational institutions, banks etc. in the allotted territory  And thereby supporting the sales of the company.
  20. 20. LIMITATIONS OF THE WORK  It takes a lot of time to meet some customers like bank managers, department heads of the company etc..  Travelling was one of the other major difficulties faced by us. Mostly when we have follow-up for certain customers  Climate was one of the other major limitation that delays our work.

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