THE TIMES OF INDIA
World’s largest selling English Daily
Founded on November 3, 1838 as The Bombay Times and Journal of
Commerce, during the British Raj.
The daily - 1850.
In 1861, the Bombay Times was renamed The Times of India.
It was after India's Independence that the ownership of the paper passed
on to the then famous industrial family of Dalmiyas and later it was taken
over by Sahu Shanti Prasad Jain of the Sahu Jain group from Bijnore, UP.
THE TIMES OF INDIA
Type Daily newspaper
Owner Bennett, Coleman & Co. Ltd.
Publisher The Times Group
Editor-in-chief Jaideep Bose
Associate editor Jug Suraiya
Official website Timesofindia.com
TOI group has 45 dailies and periodicals in 3 languages
and 108 editions from 9 centers across the country and
a combined readership of over 40 million
Mrs. Indu Jain
Mr. Samir Jain Mr.
The Times of India
Price: Mon-Sat – ₹ 3
Sun – ₹ 4
The Economic Times
Marathi Daily etc..
Mission of “TIMES OF INDIA”:
“Create & build brands with differentiated content to
capture relevant audiences and market the value of these
to advertisers to help them sell and strengthen their
Vision of The Times of India
Continue to develop innovative products in
accordance with our mission statement.
Big Brand, good reputation in the minds of customer.
1st rank in circulation in India & 8th in world.
Launches good campaign.
Daily English newspaper with rich supplements.
Easy Brand Recall useful in a competitive market with
numerous dailies; high brand loyalty.
Less information about stock market
Late circulation in small cities
Lack in covering useful news for competitive students
Expanding organised distribution channels in rural areas.
Digital space media
Tough competition from its competitors such as The
Hindu, Hindustan Times , Deccan Chronicles, Indian
Increasing digital media growth
Departments Of the Times Of India
DISTRIBUTION CHANNEL OF
There are three ways to sell the “TOI” Newspaper :
1. CASH SALES:
Take newspaper from any shop in cash.
2. SUBSCRIPTION SALES:
Pay money in advance and read “TOI”
3. LINE SALES:
Maximum % of sales comes from this
method. Money collection works in reverse order.
RIVALS / Competitors
The main competitors for Times of India in India are :
The Hindu - is ranked third among English dailies with a
total readership of 5,140,000.
Hindustan Times - is the second most read English daily
and the 12th among all newspapers with a
total readership of 6,254,000.
New Indian Express
Problem Centered Study
Topic : A Study on consumer behavior towards English
Newspapers based on purchase decision factors
Objectives of the Study
To analyze the customer buying behavior towards English
To determine the factors influencing the purchase of this
To study the customer satisfaction towards Newspaper.
To find out the expectation level of the customers on brand
To directly go into the field to meet prospective
To convey the details regarding the sales of the
Obtain as many as orders from many offices,
educational institutions, banks etc. in the allotted
And thereby supporting the sales of the
LIMITATIONS OF THE WORK
It takes a lot of time to meet some customers like
bank managers, department heads of the company
Travelling was one of the other major difficulties
faced by us. Mostly when we have follow-up for
Climate was one of the other major limitation that
delays our work.
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