Content Marketing is the new SEO, Follow these guidelines to do Content Marketing the right way

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Content Marketing - Do's and Dont's

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What is Content Marketing?

Content Marketing is a way of marketing your
products or services to your target audience by
creating relevant and valuable content that
attracts and engages them and possibly
encourages profitable customer action

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Benefits of Content Marketing

Better Ranking (Helps improve ranking for your
website)

More Content, More Traffic (Get more visitors
to your site from a variety of topics)

Better Keyword Targeting (Increase your range
of targeted keywords)

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4 Pillars of Content Marketing

Blogging

Press Releases

Infographics

Guest Posting

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Blogging – The Do's

Do have a blog for your website

Do write quality content for your blog

Do maintain a schedule for your blog

Do target keywords in your blog

Do encourage social sharing on your blog

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Blogging – The Dont's

Don't blog for quantity but for quality

Don't publish a badly written blog

Don't copy content, and Don't duplicate your
own content

Don't write lengthy paragraphs. Keep them short
and easy to read

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Press Releases – The Do's

Do always have something "new" to say in your
release

Do take time to create a catchy headline

Do write a press release with no mistakes or
errors

Do use the correct format for a professional
press release

Do cite sources of any stats or survey
information

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Press Releases – The Dont's

Don't include a bunch of links in your press release

Don't turn the release into a sales pitch

Don't make up information (like stats)

Don't ignore PR guidelines

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Infographics – The Do's

Do keep your infographics visually appealing

Do insert numbers, stats, pie charts, bar graphs

Do promote your infographic on social media outlets

Do try to tell a story with your infographic

Do make your infographics embeddable

Example of Infographic –
The Do's & Dont's of Content Marketing

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Infographics – The Dont's

Don't copy an existing infographic

Don't confuse readers with TMI (Too Much
Information)

Don't create offensive infographics that are NSFW
(not safe for work)

Don't make a horizontal infographic

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Guest Posting – The Do's

Do Follow the submission guidelines of the guest
posting site

Do include only relevant links in the articles

Do write a nice author bio for the guest post

Do check the reputation of the site before you guest
post on it.

Do respond to the comments users make on your
guest posts

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Guest Posting – The Dont's

Don't just guest post for link building

Don't bother the editor after you have submitted
your guest post for review

Don't complain if your article is rejected

Don't submit a post on a topic that has been written
about thousands of times

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Conclusion

Content Marketing is very powerful and can help
your you business greatly if done correctly. So
follow the mentioned guidelines in this presentation
and you will be on your way to Content Marketing
Success.