1. Project Proposal
Bay Area DJ’s,
Travis Franklin

2. Target Customer Pain Point
• Customer pain point
o The major pain point in our industry, is finding a DJ that
can meet all their wedding needs.
o Knowing how to keep their crowd dancing throuout the
night.
• Customer story
• The bride from a recent wedding was sad, her friends
and family weren’t dancing even when the DJ played all
the music she had requested.

3. Target Market
• Demographics ...
• The target market for this is a very isolated group that will for the
most part be found from the word of mouth spread of the company
name.
• Being able to easily travel and set up with a well equiped staff allows
for even more expansion of our target market.
• Our main target market is the detailed brides, mothers of the brides,
and those grooms (not many) who like to plan things.
• However not limited to just weddings we can also offer our services
to charity events, banquets, proms, homecomings, sweet 16 parties,
and many other events.

4. Company & Industry
• Company
• Our companies main goal is to provide the highest and most
appropriate entertainment that varies between various types of
events.
• We may want to choose a specific focus or our wedding side of the
business as it is the most consistant type of business.
• Industry
• This type of business undoubtably lands us in the service industry.

5. Strategic Solution
• Our strategic solution to ensuring that our service is top
notch when it comes to weddings our main target focus.
We must ensure that the staff that will work these events
has the proper skill set when it comes to the MC with
charisma and the DJ reading the crowd and knowing what
to play.

6. SMART Goals
1. When staffing and hireing new employees bringing them along
with our staff that is already trained and working, for on hands
learning.
2. Finding employees that have prior experiance in DJ’ing or as
an MC to ensure the quality.

7. Marketing Communication & Promotions
• Creative Content
o Demo recordings that can be found online consisting of:
 Song mixes / Formal events / and Ceremony
proceedings.
• Media Schedule
o On a weekly basis to add a new demo mixed no more
than 5mins each
o Photos from the event.

8. Budget
•As our business will rely solely on our marketing for business
the first two-three years our budget should be at least 50% of
the profit that is taken in.
•This needs to be spent on advertising at various locations,
wedding planning magazines, bridal gown shops, etc…

9. Call to Action
• Our promise to you is to make your musical
entertainment better than you could have
imagined!