SlideShare ist ein Scribd-Unternehmen logo
1 von 10
Downloaden Sie, um offline zu lesen
UZBee Social Loyalty
per e-Commerce
Integrazione UZBee con piattaforme di
gestione Loyalty con siti e-Commerce
UZBee Social Loyalty
per siti di e-Commerce
Le applicazioni di Loyalty sono ideali per conoscere
meglio la clientela di un e-Commerce, premiare la
ripetitività di spesa, indirizzare scelte di acquisto,
sviluppare azioni di co-branding, co-marketing e di
geo-localizzazione, gestire le fidelyty card (punti,
premi, sconti,…) di negozi e-Commerce.
Però non gestiscono il Social Marketing!
UZBee Social Loyalty
per siti di e-Commerce
Alcuni Retailer hanno già iniziato, come Lancome con
il suo Lancôme Elite Rewards!
UZBee Social Loyalty
per siti di e-Commerce
Da articolo :
http://www.clickz.com/clickz/news/2340735/lanc-me-gives-points-for-social-media-in-
new-loyalty-program
UZBee Social Loyalty
per siti di e-Commerce
UZBee.com può essere molto utile per i Marchi che
hanno Programmi Loyalty permettendo di
«premiare» i loro Clienti che postano Campagne sui
Social Media diventando Ambasciatori (Influencers)
del Brand.
Le Campagne sui Social Media utilizzeranno i diversi
canali (premi, coupon, inviti, cataloghi, promozioni
speciali, …….) e UZBee potrà analizzare il rendimento.
UZBee Loyalty & Brand Community
La nostra offerta può essere molto importante per
quelle aziende che offrono :
1. Piattaforme di Gestione Loyalty
2. Piattaforme di Community
Il processo di affiliazione Influencers da Loyalty
• Gli influencers (elenco di clienti
dall’applicazione e-Commerce) vengono
invitati ad affiliarsi alla piattaforma UZBee
(tramite email)
• La piattaforma UZBee può essere installata sui
server dove risiede l’applicazione di
e-Commerce
• Gli influencers affiliandosi alla piattaforma
contrattualizzano un impegno con obblighi di
correttezza ed etica
Il processo di affiliazione Influencers da Loyalty
Il processo di attivazione di una campagna
• UZBee supporta l’Advertiser nella definizione e
nell’attivazione delle campagne da proporre agli affiliati
Loyalty
• L’Advertiser può accedere alla piattaforma per settare e
controllare le campagne anche in autonomia
Clienti
Applicazione
LOYALTY del
e-Commerce
Invito ad
iscriversi in
UZBee
sui Social Media
Premi per aver
divulgato la
campagna sui
Social Media
Piattaforme di Gestione Loyalty
UZBee Loyalty
SW di
Gestione
premi e
scontiPunti
fedeltà

Weitere ähnliche Inhalte

Empfohlen

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 

Empfohlen (20)

Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 

Uzbee loyalty per e-Commerce

  • 1. UZBee Social Loyalty per e-Commerce Integrazione UZBee con piattaforme di gestione Loyalty con siti e-Commerce
  • 2. UZBee Social Loyalty per siti di e-Commerce Le applicazioni di Loyalty sono ideali per conoscere meglio la clientela di un e-Commerce, premiare la ripetitività di spesa, indirizzare scelte di acquisto, sviluppare azioni di co-branding, co-marketing e di geo-localizzazione, gestire le fidelyty card (punti, premi, sconti,…) di negozi e-Commerce. Però non gestiscono il Social Marketing!
  • 3. UZBee Social Loyalty per siti di e-Commerce Alcuni Retailer hanno già iniziato, come Lancome con il suo Lancôme Elite Rewards!
  • 4. UZBee Social Loyalty per siti di e-Commerce Da articolo : http://www.clickz.com/clickz/news/2340735/lanc-me-gives-points-for-social-media-in- new-loyalty-program
  • 5. UZBee Social Loyalty per siti di e-Commerce UZBee.com può essere molto utile per i Marchi che hanno Programmi Loyalty permettendo di «premiare» i loro Clienti che postano Campagne sui Social Media diventando Ambasciatori (Influencers) del Brand. Le Campagne sui Social Media utilizzeranno i diversi canali (premi, coupon, inviti, cataloghi, promozioni speciali, …….) e UZBee potrà analizzare il rendimento.
  • 6. UZBee Loyalty & Brand Community La nostra offerta può essere molto importante per quelle aziende che offrono : 1. Piattaforme di Gestione Loyalty 2. Piattaforme di Community
  • 7. Il processo di affiliazione Influencers da Loyalty • Gli influencers (elenco di clienti dall’applicazione e-Commerce) vengono invitati ad affiliarsi alla piattaforma UZBee (tramite email) • La piattaforma UZBee può essere installata sui server dove risiede l’applicazione di e-Commerce • Gli influencers affiliandosi alla piattaforma contrattualizzano un impegno con obblighi di correttezza ed etica
  • 8. Il processo di affiliazione Influencers da Loyalty
  • 9. Il processo di attivazione di una campagna • UZBee supporta l’Advertiser nella definizione e nell’attivazione delle campagne da proporre agli affiliati Loyalty • L’Advertiser può accedere alla piattaforma per settare e controllare le campagne anche in autonomia
  • 10. Clienti Applicazione LOYALTY del e-Commerce Invito ad iscriversi in UZBee sui Social Media Premi per aver divulgato la campagna sui Social Media Piattaforme di Gestione Loyalty UZBee Loyalty SW di Gestione premi e scontiPunti fedeltà