A/B testing, interrupt studies, and similar tests are shifting from in-house software to more general, and increasingly powerful, online solutions. This talk will explore the surge in UX tools being offered as online services. Brian will discuss the advantages of this trend as more UX research tasks and tools are offloaded to external companies.

1. The SaaSification
of User Research
Brian Krausz

2. • Past:
–Carnegie Mellon University, CS ’09
–Consulting for 6 years
–Web Engineer at:
• Yahoo
• Mozilla
• TripAdvisor Flights
• Present:
–Co-Founder of GazeHawk

3. • An increasing number of UR techniques have
software as a service options
• These options are getting more competitive
with “traditional” methods
• Soon these options will be so cheap, easy, and
useful they will be the default choice for most
situations

5. Why?
Cost
Simplicity
Experience

7. Optimizely
• Old:
–A/B testing always had to be programmed
–Most large companies have their own A/B
testing framework
• New:
–Simple, one step setup
–Intuitive online tool for setting up tests

10. GazeHawk
• Old:
–Buy custom hardware
–Find, incentivize users
–Bring them into a lab

11. GazeHawk
• New:
–Let the service:
• Find the users
• Run the study
–You just view the results

12. Questions?

13. 40% Discount
Code: URF10

14. @gazehawk
Brian Krausz
brian@gazehawk.com
@bkrausz