Link Your Way to Visibility: Online PR Basics

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Bolt Public Relations' president, Caroline Callaway, and social media director, Anne Carr, presented a seminar to interior designers at Kravet Fabrics in San Diego and provided insider tips from the PR industry. Learn how to maximize your visibility online, capitalize on your LinkedIn connections, and define your brand to grow your business and reach untapped audiences. From LinkedIn to press releases and the free resources used by top PR agencies, you'll walk away with easy steps to start, maintain or grow your business through new avenues of exposure.

Business Technologie

LINK YOUR WAY TO VISIBILITY: HOW TO DO YOUR PR ONLINE May 20, 2010 Kravet Fabrics Presented By: Caroline Callaway & Anne Carr

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Link Your Way to Visibility: Online PR Basics

1. LINK YOUR WAY TO VISIBILITY: HOW TO DO YOUR PR ONLINE May 20, 2010 Kravet Fabrics Presented By: Caroline Callaway & Anne Carr

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11. LinkedIn: Create/Complete Profile

12. LinkedIn: Complete Profile

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15. LinkedIn Profile

16. LinkedIn Profile: Settings

17. LinkedIn: Connect

18. LinkedIn: Network

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22. Online Press Releases

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24. Anatomy of a Press Release Company Logo Company Contact Brief Headline Dateline Opening Paragraph *Detail Who, What, When, Where and Who Cares? Company Quote

25. Anatomy of a Press Release Closing Boilerplate End of Release

26. Newswires

27. How to Post/Publish Your News

28. Online Press Releases

29. Online Results

30. An Integrated Approach

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32. Integrating Efforts: Sharing News

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