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Knowledge Management My journey Lyn Murnane Knowledge Manager
Topics  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
My journey so far
Quick CV  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a Knowledge Manager? ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Knowledge Transfer “ I hear and I forget. I see and I remember. I do and I understand.” Confuscius
Knowledge is... ,[object Object],[object Object],[object Object]
Some distractions ,[object Object],[object Object],[object Object]
Some data ,[object Object],[object Object]
Where to start? Let’s think about the types of people who participate in knowledge sharing
Participation - Australia
A Knowledge Strategy ,[object Object],http://forrester.typepad.com/groundswell/2007/12/the-post-method.html How about we start by looking at a social media strategy?
POST ,[object Object],[object Object],[object Object],[object Object]
Sites & Tools that might help ,[object Object],[object Object],[object Object],[object Object]
Telstra ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
KnowHow ,[object Object],[object Object],[object Object],[object Object]
Changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Processes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Telstra Bigger picture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Suggested KM Strategy  <TELSTRA DOCUMENT ID> `
Pause for breath ,[object Object]
Medibank Private ,[object Object],[object Object],[object Object],[object Object],[object Object],2009 Market share in private health insurance in Australia  29% Number of people covered 3.5 million Number of memberships  1.8 million Total contribution income  $3.4 billion Total benefits paid  $2.9 billion (84.8% of contributions) Number of customer transactions in Call Centre and Retail  6 million Number of staff  3000
Medibank’s culture - approach to change ,[object Object],[object Object],We embrace change better when we do it ourselves
In 2004 - The problems frontline faced ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Access to knowledge is confusing, inaccurate and inconsistent .
Opportunity costs and benefit realisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Opportunity costs > Millions ,[object Object],[object Object],Ongoing savings ~ Millions
Medibank’s elements of KM Knowledge  Management Process Technology People Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Desired state –  Communication to frontline staff Knowledge Enablers
What worked well…initial project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What didn’t work well….initial project ,[object Object],[object Object],[object Object]
A quick peek at Max
Growth  Max / Molly / Intranet
ahm KM implementation ,[object Object],[object Object],Where are we headed? “ We share knowledge with our colleagues to deliver professional excellence.”
“ Anyone in the organization who is not directly accountable for making a profit should be involved in creating and distributing knowledge that the company can use to make a profit”   Sir John Browne – CEO of BP Interesting article on BP’s knowledge management struggle http://www.ikmagazine.com/xq/asp/sid.0/articleid.750C40CD-3510-47CA-9827-5403ADCE1D93/eTitle.Greater_than_the_sum_of_its_parts_Knowledge_Management_in_British_Petroleum/qx/display.htm
Questions? ,[object Object]
Time for a break?
Developing the right information architecture for Medibank’s Intranet
Topics for discussion – Medibank’s Intranet  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About Medibank ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview – new Intranet project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Aims ,[object Object],[object Object],[object Object],[object Object],[object Object]
A look at the existing high level taxonomy – Intranet
Classifying and presenting content in a logical way ,[object Object],[object Object]
Streamlining the information flow to meet diverse user needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Streamlining the information flow to meet diverse user needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segment, profile and interview our users
Affinity diagrams
Catering for intuitive user search and navigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Created cards from the top used content ,[object Object],[object Object],[object Object]
Analyse how they think – Open card sorting ,[object Object],[object Object]
Search log analysis - Molly Molly Intranet
Determine the new site structure (high level)
Start to build your new structure
Design multiple ways to search/navigate Wireframes
Collaborating with customers for user satisfaction and efficiency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Refine your designs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Change Management ,[object Object]
Summary - Techniques used to create new design New design &  architecture Affinity  diagram ROT analysis Heat map  use Open Card sorting Closed card sorting Map in scope content Observations Search log  analysis
Questions?

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Lyns knowledge journeyv3

Hinweis der Redaktion

  1. Intranet redesign @ Medibank The old view Analysing the info needed Card sorting Site architecture New site Results 2010 plans
  2. : needs analysis, developing outcomes, writing guides, producing &amp; delivering training needs analysis, developing outcomes, writing guides, producing &amp; delivering training Supporting clients incidents and providing solutions MPL – met through RMIT – networking Stakeholder engagement, collaboration with SMEs, building solutions FastTrack – headhunted back - Stakeholder engagement, collaboration with SMEs, building solutions
  3. Communications: Ability to get consensus and collaboration across many business units; ability to explain complex concepts in layman&apos;s language; ability to generate enthusiasm; ability to communicate with all levels of management and staff. establishing straightforward, productive relationships; treating all individuals with fairness and respect, demonstrating sensitivity for cultural and gender differences; showing great drive and commitment to the organization s mission; inspires others: Maintaining high standards of personal integrity; Client Orientation: Understands clients&apos; needs and concerns; responds promptly and effectively to client needs; Customizes services and products as appropriate Drive for Results: Makes things happen; Is proactive; balances &amp;quot;analysis&amp;quot; with &amp;quot;doing&amp;quot;; sets high standards for self; Commits to organizational goals Teamwork: Collaborates with others in own unit and across boundaries; acknowledges others&apos; contributions; works effectively with individuals of different culture and gender; willing to seek help as needed. Influencing and resolving differences across organizational boundaries: Gaining support and commitment from others even without formal authority; resolving differences by determining needs and forging solutions that benefit all parties; promoting collaboration and facilitating teamwork across organizational boundaries. Learning and knowledge sharing: open to new ideas; shares own knowledge; applies knowledge in daily work; builds partnerships for learning and knowledge sharing Analytical Thinking and Decisive Judgment : Analyzing issues and problems systematically, gathering broad and balanced input, drawing sound conclusions and translating conclusions into timely decisions and actions.
  4. Despite the pressing need for reliable and timely knowledge sharing, most professional services organizations do not have a high quality mechanism to do so. In fact, 56% of practice professionals&apos; time is spent either searching for information or gathering information. Only 25% is spent on the actual analysis. These statistics point to the need for much improved knowledge sharing. Much of the difficulty to date has been because professional services firms have focused on &apos;knowledge management&apos; (KM) systems as the answer. Knowledge management systems are meant to organize and share knowledge within a firm, but more often than not, their scope has become too large to manage, and keeping the KM systems up-to-date and useful has been an enormous challenge. it is insightful to break down the elements of a knowledge sharing culture. These can typically be broken into people, process &amp; technology; each of these explain the root causes of why KM systems are not working:
  5. P is People. Don&apos;t start a social strategy until you know the capabilities of your audience. If you&apos;re targeting college students, use social networks. If you&apos;re reaching out business travelers, consider ratings and reviews. Forrester has great  data to help with this, but you can make some estimates on your own. Just don&apos;t start without thinking about it. O is objectives. Pick one. Are you starting an application to listen to your customers, or to talk with them? To support them, or to energize your best customers to evangelize others? Or are you trying to collaborate with them? Decide on your objective before you decide on a technology. Then figure out how you will measure it. S is Strategy. Strategy here means figuring out what will be different after you&apos;re done. Do you want a closer, two-way relationship with your best customers? Do you want to get people talking about your products? Do you want a permanent focus group for testing product ideas and generating new ones? Imagine you succeed. How will things be different afterwards? Imagine the endpoint and you&apos;ll know where to begin. T is Technology. A community. A wiki. A blog or a hundred blogs. Once you know your people, objectives, and strategy, then you can decide with confidence.
  6. 1a Understanding the various components that constitute the KM strategy and technology framework. Analysing and accounting for what is already in place in Telstra, then we can identify critical gaps in the existing infrastructure. Leveraging existing infrastructure is the logically, scientifically. rationally, theoretically and financially right approach. 1b KM architecture design and component selection Knowledge audit and analysis KM team design Creation of a KM blueprint tailored for your organization The actual systems development process THEY COPIED ALL THAT THEY COULD FOLLOW BUT THEY COULD NOT COPY MY MIND, AND I LEFT &apos;EM SWEATING AND STEALING AND A YEAR AND HALF BEHIND. -RUDYARD KIPLING
  7. Each QAT consists of a group of volunteer staff from across all business divisions each with different experiences and interests.
  8. New look and feel since Sept 2008
  9. [George - note slide slightly changed from Final Report Exhibit 30 Page 57] 1. Grow The first opportunity to be mapped out for implementation was the potential for “bulking up in PHI” through possible acquisition, although it is accepted that there are difficult commercial and legal hurdles to be overcome because of the mutual structure of potential targets and the lack of incentive for them to merge with MPL. Further analysis to commence now. Alternative arrangements, such as the provision of back office services for other funds, will also be considered. (previously outlined) Anticipated resourcing requirements were also factored into implementation planning, taking into account both potential acquisition activity and also the establishment of a distribution alliance for general and “lite” life insurance. 2. Diversify It is expected that the design of the preferred distribution arrangement and the selection of a preferred partner will be undertaken in the later part of FY06 and early in FY07. Further analysis and detailed planning underway. The partner selection process will take into account the future potential for a manufacturing JV, once the distribution model has been established and fully tested.
  10. Based on collaborative process How Staff will be surveyed to identify and prioritise the Top 10 issues that will provide the greatest gains. This will guarantee there are ‘quick wins’ in the system which will instil confidence in the system and will encourage greater participation. It is essential that the correct taxonomy is applied so users may effectively navigate the system to find information quickly. It is vital that time is spent on the design and testing of the system to ensure ease of use. ss now used by Medibank
  11. Like mind mapping – ideas / areas of interest / pages on notes and then group together in like areas
  12. Open Card Sorting: Participants are given cards showing site content with no pre-established groupings. They are asked to sort cards into groups that they feel are appropriate and then describe each group. Open card sorting is useful as input to information structures in new or existing sites and products. Closed Card Sorting: Participants are given cards showing site content with an established initial set of primary groups. Participants are asked to place cards into these pre-established primary groups. Closed card sorting is useful when adding new content to an existing structure, or for gaining additional feedback after an open card sort. http://www.boxesandarrows.com/view/card_sorting_a_definitive_guide
  13. 15 June 2009