Performance marketing in sharing economy.

1. How to build,
motivate
and manage your own tribe
of
digital
marketers
www.2performant.com

2. Step
1:
Be
as
personal
as
you can be

3. 2Performant
is
an
easy-­‐to-­‐use,
gamified
platform
where
e-­‐
shops
and
marketing
specialists
are
working
together
at
a
Cost
Per
Sale
model.
You
can
discover,
recruit,
manage and
pay your
marketing
partners
from
all
around
the
world,
with
zero
bureaucracy
and
zero
limitations.

5. • 600+
clients
(50
from
Bulgaria,
Hungary,
Poland,
Czech
Republic)
• 60,000
marketers
accounts
(affiliates)
• 3,400,000
transactions
• €130,000,000
generated
sales
value

7. We
are
living
times
of
individual
power.
Why
is
not
marketing
already
following
this?

8. Step
2:
Stay
relevant
to
your
audience

9. Build

10. It’s
easy
to
decide
who
you
will
be
working
with
– because
you
can
see
the
performance
of
each
affiliate
in
real-­‐time.
Based
on
that,
you
decide
the
payment
for
each
affiliate.

11. Motivate

14. Step
3:
Create
mouth-­‐watering
anticipation

15. Performance
marketing
in
sharing
economy.
• Cost
per
Sale
(1-­‐3%
in
Electronics,
8-­‐10%
in
Fashion)
• Cost
per
Lead
(€6-­‐10
in
Financial
services)
• Pre-­‐paid
or
post-­‐paid,
only
for
approved
commissions
• One
invoice,
one
contract,
one
payment
• Thousands
of
digital
marketers
available,
listed
and
ranked
Uber
for
digital
marketing.
That’s
what
we’re
building.

16. Manage

18. 2Performant.com
stats July – Sept
2018
• €45.76
Average Order Value
• €12.83
sales amount for
every €1
invested
in
commissions
• €0.05
Average Cost
Per
Click
https://2performant.com/statistics/

19. When
you
make
your
platform
about
other
people,
they’ll
make
it
about you.

20. All you need is
an
e-­‐mail
adress,
the desire to build your own tribe and 5
mins.
https://network.2performant.com/advertiser/register/

21. People have changed.
So should marketing.

22. dorin.boerescu@2performant.com
Special thanks
https://goinswriter.com/how-­
to-­build-­a-­killer-­tribe/