ITS Toolkit

Merging the best of two worlds – ITS toolkits: status quo and road map Walter Aigner, High Tech Marketing Wolfgang Schildorfer, High Tech Marketing Martin Böhm, AustriaTech ITS World Congress 2011 - Orlando

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2DECIDE – Frame Data ,[object Object],[object Object],[object Object],[object Object],[object Object]

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2DECIDE – key facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategic environment: 2DECIDE ITS toolkit value network ,[object Object]

Strategic options for rolling-out the ITS toolkit in Europe Without opinion leaders first With opinion leaders first 1000 buying centres Option 1 Option 2 15000 European ITS researchers Option 3 Option 4 100000 ITS interested people Option 5 Stepwise approach with only high level administration at EU27 in a first step Option 7

Merging US and EU ITS knowledge Opportunities & Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Merging US and EU ITS knowledge Opportunities & Threats ,[object Object],[object Object],[object Object],[object Object],[object Object]

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ITS Toolkit

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