1. WHY YOUR BUSINESS NEEDS A
SOCIAL MEDIA PRESENCE
BOB TURNER,
SOCIAL MEDIA MARKETING CONSULTANT
with SOCIAL FLAIR

2. What Do I Do?
• I work with businesses creating social media plans
• I implement social media plans
• I train employees to be able to do social media
• I develop search optimized Linked Profiles and
Company Pages for executives and businesses
• I write content for company blog pages and
websites
• I develop digital marketing solutions for businesses

3. SOCIAL MEDIA SURVEY
• Who has a personal Facebook Profile?
• Who has a Facebook Company Page?
• Who has a personal LinkedIn Profile?
• Who has a LinkedIn Company Page?
• Who knows what Google Plus is?

4. SOCIAL STATS
• 300 Million
• # of LinkedIn Users Worldwide
• 300 Million
• # of Google Plus Users Worldwide
• 645 Million
• # of Twitter Users Worldwide
• 1.3 Billion
• # of Facebook Users Worldwide

5. The Power of Social Media:
Increased Earnings by 257%?
• It has for the ALS Association.
• Thousands have taken the Ice Bucket
Challenge, pledging money for getting ice
water showered on them.
• Last year ALS earned $1.12 Million in the
first two weeks of August.
• This year, they’ve raised $4 Million!

6. The Power of Social Media

7. WHAT IS SOCIAL MEDIA?
• Social Media are social sites such as
Facebook, LinkedIn YouTube, Twitter,
Pinterest and Google Plus.

8. WHAT IS SOCIAL MEDIA
MARKETING?
• Social media marketing is using social
media sites to market your business.
• Social sites are just the next channels
where you can find consumers.
• Reaching them with traditional marketing
will not work, though.

9. WHAT IS SOCIAL MEDIA
MARKETING?
• It crosses over into other Marketing areas:
• Content Marketing
• Search Engine Optimization (SEO)
• Video Production
• Business Communications and Public
Relations

10. WHY USE SOCIAL MEDIA
MARKETING?
• It’s where people are spending their time
today.

11. WHY USE SOCIAL MEDIA
MARKETING?
• Perception:
• Consumers are checking social sites to find
solutions and learn about companies.
• If you don’t have an active presence, your
company will be looked over, and your
business will be viewed in a negative light.

12. WHY USE SOCIAL MEDIA
MARKETING?
• Defensive Tactic:
• It’s likely that your competition is, or will soon
be, on social media.
• You need to be there because your
competition is.

13. WHY USE SOCIAL MEDIA
MARKETING?
• As an Offensive Tactic:
• Proactively market to your target market
• Reach new customers when they’re in a good
mood – enjoying their social time
• Establish your business as an Industry Expert
• Enhance your online reputation

14. What Can Social Media
Do For My Business
• Build Awareness
• Enhance your online reputation
• Contribute to your Search Engine
Optimization (SEO) plan
• Build traffic to your website
• Support your larger, Marketing Plan

15. What Is the ROI of Social Media
• Difficult Question in marketing circles right
now
• It is difficult to tie social media directly to
sales unless those sales are done on a social
site
• It is a marketing cost for building awareness

16. How Does Social Media Differ
From Traditional Media
• Social Media is:
• Very targeted
• Online only
• Observed when the consumer wants to see it
• Very affordable
• Two-way and interactive
• Extremely measurable with definite metrics

17. How Does Social Media Differ
From Traditional Media
• Traditional media: Radio, TV and Print
• Reaches more people, but not necessarily those
you want to reach
• Obtrusive – it arrives when you least want it,
while you’re being entertained
• Very expensive
• One-way, not interactive
• Not clearly measurable

18. How Does Social Media Differ
From Traditional Media
• Traditional marketing methodologies don’t
work on social media
• The Cocktail Rule

19. What Can Each Social Site
Do For My Business
• Facebook – Reach targeted consumers – B2C
• LinkedIn – Reach targeted business – B2B
• Twitter - Micro blog – message
• Google Plus – SEO
• Pinterest – Tell your biz’s story visually
• SlideShare – SEO
• Instagram – Reach the next generation

20. How Does a Business
Use Social Media?
• Set realistic goals that you want to achieve
using social media
• Determine how social media will
compliment your larger marketing plan
• Develop a Content Strategy tailored to
your business

21. How Does a Business
Use Social Media?
• Identify your target market
• Create a social media plan that fits the
other factors you’ve identified
• Share useful information to your audience
and become a valued resource
• Engage with your customers and fans!

22. What’s Coming?
• Mobile - FB has over 600,000,000 million
mobile users
• Podcasting
• ?

23. Is It Here to Stay?
“Television won't be able to hold on to any
market it captures after the first six months.
People will soon get tired of staring at a plywood
box every night.”
-Darryl F. Zanuck, Head of 20th Century Fox, 1946

24. Is It Here to Stay?
• Yes, social media is just the most recent
innovation in a long line that has prompted
skepticism from people:
• Telephone
• Radio
• Television
• Computer
• Internet

25. How Much Does it Cost?
• Social Marketing programs can be as little
as $300/month, and as much as
$2,000/month.
• It depends on your budget, and what you
want to accomplish.

26. Who Uses Social Media
• Some of the world’s most well-known
brands:
• Coca-Cola
• McDonald’s
• Disney
• Ford

27. Who Uses Social Media
• And some of the most successful local
brands:
• Rumpke
• La Rosa’s Pizzeria
• Fifth Third Bank
• Luxottica Retail
• Kroger

28. Who Uses Social Media
• Savvy businesses looking to become the
leaders in their industries or niches.
• Entrepreneurs who want to bring their
innovations to their target markets via the
latest communication channels.
• Business leaders looking to advance past their
competition.

29. Social Media Marketing:
Final Thoughts
• Social Media is here to stay.
• With it comes a new, fresh way of looking at
marketing that puts the consumer first.
• Those who don’t embrace it now are
endangering their businesses – they could be
left behind.
• Any business not actively using social media
will have a hard time claiming that they are
cutting-edge, high-tech or innovative.

30. Challenge
• I challenge all of you to learn more about
social media, content marketing and digital
marketing for yourselves.
• Determine if these marketing strategies
are right for your business.