this task was completed for my advanced media portfolio. I explore and evaluate what makes my target audience ticks, and created this audience profile to present this.

1. Age: 16-25 Gender: Male
Interests:
• Popular culture
• Sports
• Video games
• Movies
Likes:
• Socialising
• Keeping up with
trending topics
Dislikes:
• Books
• Emotional films
Lifestyle:
• Students/people
in working class
jobs
• Steady and easy
going life.
Socioeconomic group:
D, C2 & C1. Working
class and skilled
working class.
Other films they like:
• James Bond
• Taken
• Bourne Legacy
Psychographic group:
• Mainstreamer
• Likes to follow the crowd, conventional.
• Passive.
Audience Profile
Geographical location:
• UK
• Ireland

2. Explanation
• We chose this age as the characters will be around 16 to 25
year old meaning that the audience can relate to them.
• We’ve chosen for our main demographic to be males which is
because of the action genre mostly appeals to men and also
our protagonist is a male.
• The interests I chose were quite standard and common
amongst the people which shows that we’re targeting a rather
broad audience and the most common sub group of our
gender and age choice was chosen.
• Their likes include things which are popular and social
meaning they like to fit in with the mainstream group. This
affects their media consumption as it would be similar to the
media their friends consume, which is a more passive
audience.

3. Cont.
• Their dislikes reflect more active forms of media such as books
which are generally personally seek out by the reader and emotional
films which are something which cannot be simply passively
consumed.
• I chose the geographical location of our audience to be in the UK
and Ireland. We did this because they could relate to the characters
and their respective dialects. They called also relate to the mise en
scene and the British oriented themes of crime with the government.
• I believe that their respective lifestyles would be somewhat easy
going. They would either be a student or someone with a steady
income who’s doing a skilled working class job.
• I chose for our socioeconomic demographic to be between working
class and skilled working class as the film deals with gritty situations
and rebellion against the government.

4. Cont.
• We believe that our target audience would be into other
action films which are generally viewed by males, which
includes James Bond, which is a particular inspiration we
initially generated when discussing ideas.
• The Psychographic was chosen due to us knowing some
people that fall into these guidelines of our audience
profile, and they act like this.