Bob Hebeisen

Greater Boston Area, MA United States

Strategic B-to-B Marketing Executive | Digital Marketing | Lead Generation | Field Marketing | B2B

CONTENT MARKETING ~ Adept at developing creative and compelling content in many formats including blog, website, white papers, seminars, webinars, video, customer testimonials, presentation decks, collateral, memes, cartoons, and infographics MARKETING STRATEGY ~ Mapped Dimensional Insight's marketing content (blog posts, case studies, demos, etc.) into lead nurture streams for various industries and buyer personas, leading them down the "buyer's journey" for more fruitful sales follow-up ~ Developed a vertical marketing strategy for 6 vertical markets at QAS/Experian ~ Developed and led the execution of SDL’s North America annual marketing plan, delivering over 8,000 marketing interacti...