4. Loyalty Membership Card
• Given to Customers as a membership loyalty
card to incentivise returning to the centre.
• There can be up to 3 different levels of VIP card
to allow Gold, Silver & bronze memberships.
• Members can ‘log’ into the restaurant and gain
points each time they visit.
• The times of entry can be recorded and
downloaded to software to show frequency of
visits.
• Ad hoc points can be given at any time.
5. • Bank Holiday SIBA beers extravaganza at the Bull
• Bull landlord Jon Cox raises a glass to SIBA
• A popular south Cheshire dining pub is set for a busy August Bank Holiday beer festival featuring SIBA ales.
•
•
• Real ales from nine breweries will be showcased at the Admiral Taverns’ Bull at Shocklach, near Chester, as a
new loyalty card scheme is also launched.
•
• Already operating the Camra LocAle scheme with five hand-pumps, the Bull has become renowned as both a
Michelin recognised destination and a top cask venue since ale enthusiast licensees Jon and Lindsay Cox
launched less than two years ago.*
•
• Successful beer festivals were held last August and Easter and this time eighteen cask beers will flow from Friday
to Monday. All the brews of 4%abv or below are being rolled out for the first time at the traditional village pub and
were supplied through the SIBA Direct Delivery Scheme. The scheme has been used to source more than 200
brews since the once abandoned Bull reopened.
•
• This weekend’s festival includes beers from Shropshire’s Ludlow and Ironbridge breweries, North Wales Brewery,
Cheshire’s Station House and Wirral’s latest brewery Betwixt - also supplying new cask lager Storr. In a new
initiative, loyalty card points can be collected on each drink or meal purchased and will be offered all weekend
preloaded with 50 points.
•
• Landlord Jon Cox said: ““The festivals go well with our regulars and attract new customers. Cask ale comes in
many different styles and appeals to drinkers of all types - not just ale enthusiasts - who are looking for something
different. The SIBA scheme has allowed us a fantastic choice.
•
• “This time all the beers are at four per cent strength or below for easy drinking - plus a stronger cask lager from
Betwixt. With a new menu released, we also chose to launch our loyalty card so that the maximum number of
customers will benefit from it in future weeks.”
• To keep up to date with this story, make sure you subscribe to the Siba RSS feed!
• This entry was posted on Tuesday, August 25th, 2009 at 3:23 pm and is filed under north. You can follow any
responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
6.
7. How are points gained
• 5 Points for every £1.00 spent (suggested)
• Up selling at sign up time
- 50 points for sign up
- 3 VIP levels - Bronze (Single)
- Silver (Double),
- Gold (Triple).
- Extra Bonus Points
- Ad Hoc Points.
8.
9. Examples of how points can be
exchanged
• Starter – 200 Points
• Main Course – 500 Points
• Meal for Two - 1000 Points
• Bottle of House Wine - 1250 Points
• 2 for 1 Voucher - 750 Points
• £10 Gift Voucher – 1000 Points
These are examples of Points you can use
to purchase drinks or further tokens.
10. Building Customer Loyalty
• Loyalty Card helps guarantee your
Customer returns for further meals.
• Affiliate Partners who will recognise the
Platinum Card. Travel Agents,
Restaurants, Hotels, etc
• Sending out Statement of account with
special offers etc
• SMS and Emailing Customers
• No more discounts – helping cash flow
11. Sending Out Statements
Dear Mr Cuthbertson,
We are pleased to let you know that you have 2450 points on your
Smart Account and we would be pleased to see you at our Bank
Holiday opening day where you would be able to redeem your points
towards products in our gift collection. You would of course be able to
gain even more points by taking advantage of our special offers
detailed below.
Main Meal 500 points House Wine 1000 points Gift Vouchers from 500 points
12. Sample Gift Collection
Starter or Sweet 4 Courses 2500 Points Glass House Wine 350
Lanyard 500 Points points
Bottle House Wine 5000 Hotel 1 Night 5000 Points London Wkend 20000Points FlipFlops 1500 Points
Points
Champagne Dinner 10,000 points Starter or Sweet 750 Points Hotel for 2 45000 Points
13. After sales Average Spend
£5 average monthly spend over 3 years on
dining etc £ 180.00 X 1000 regular customers =
£ 180,000 potential income from Drinks, Lunch
time snacks, Evening meals.
If diners go elsewhere this
is lost revenue.
You may as well throw the
Money down the drain!
14. What If?
We could provide
a solution which:-
• Allowed you to improve retention
• Up sell to regular Customers
• Help get off the discount trap
• Increase top line profits by at least 15%
• Offer your customers a unique Card
15. Loyalty in a Box
Unique and Powerful Hand Held Loyalty System
16. SMART REWARDS
Loyalty in a Box
• LOYALTY IN A BOX enables Retailers to
launch their own Loyalty System, with the
capabilities of the famous branded Loyalty
Schemes, but at a fraction of the cost and
with greater simplicity.
17. HOW DOES IT WORK
Points Award
Your valued customers are allocated
Loyalty Cards which can be branded with
your Logo or with one of our unique
designs. These Cards are used for storing
Loyalty Points which are earned for every
transaction made in your store. The
Loyalty Card acts as a constant reminder
of your brand, inducing customers to
return more frequently and increasing
expenditure.
18. What Do I need
We provide you with everything that you
need for your Loyalty scheme, from the
Loyalty Terminal and Cards through to the
point of sale marketing and optional PC
Software.
19. What is Included
• Hand Held or Desk top Smart Card Terminal
• Plastic Customer Smart Cards
• RTB Certificate
• Rechargeable battery and Cradle
• Managers and Clerk Cards
• System Marketing Booklet
• System training and instruction Manual
20. YOUR FIRST STEPS
• In the first instance you should decide
what you want to call your scheme
i.e.
‘Gift Shop’ Loyalty Card
Privilege Card
Advantage Card
Priority Card
Gift Rewards
Gold Club
Platinum Card
Club Card
21. Sending us your LOGO
• Once you have decided on your Scheme
name you should send us your company
LOGO or a picture of your shop or scheme
design.
• You can send this by Email or by post
• Once we receive the information we will
provide you with a PROOF CARD for you
to approve or make amendments.
22. YOUR LOGO and IDENTITY
• Your logo will be used on the cards and in
any point of sale literature we prepare for
you. i.e Scheme application forms etc.
23. Proof Accepted what Next
• Once you have approved your card we can
produce the smart cards for your scheme.
• Normally at this point we take payment for
the system either by cheque or Credit card.
• At anytime you are free to visit us in
Beverley to discuss the scheme and have
hands on to the equipment before purchase.
24. SYSTEM PRICING OPTIONS
• Outright Purchase of either handheld or desktop
versions £ 595.00 including 100 cards set and design of
card.
• 3 equal Instalments of £200 each includes first 50 cards.
• £ 39.00 Monthly rental minimum 12 months cards 79p
(Budget) 99p (Colour) Each. (Subject to status and
signed rental contract)
• Trial version 1 month £ 99.00 includes 50 cards. Return
terminal and keep cards. Keep terminal and £99 comes
off purchase price.
• Back Office Software (Optional) £395.00 + training if
required, includes Database, Reporting, Export, link to
mail merge, statistics, etc.
25. Once Payment has Cleared
• Your Cards and Terminal will be
despatched by overnight courier.
• Once your cards arrive you can
commence using the system immediately
• The system will be programmed with your
chosen scheme which you can of course
change at any time.
26. SCHEME OPTIONS and
Suggestions
In the first instance we recommend using
the 5% system. This option is set up as
follows:-
For every £1.00 spent you award 5 points
i.e. £50 = 250 Points
£75 = 375 Points
£100 = 500 Points
27. How Does it Work
Members present their card at the time of
payment. The card is put into the Smart
terminal and based on the VIP level
points are loaded onto the card instantly
and the new points balance displayed.
28. CARDS CAN BE USED IN ALL
SITES FROM SAME COMPANY
• The beauty of this system is that all cards
can be used in all Restaurants or Hotels
within a particular group without the need
for an expensive computer infrastructure.
• The points are held and updated onto the
card and a copy of the transaction is
recorded in the terminal if you switch the
Audit on.
29. After the Transaction
Once the transaction is completed the
points are written to the smart chip and the
customer is given back the Smart Card.
The customer can verify how many points
there are on the card at any time during or
after the transaction by simply inserting
the card.
30. Redeeming the points
At some point the customer may wish to
‘CASH IN’ his points towards purchases.
The redemption value should be initially set
as follows:-
100 Points = £ 1.00
500 Points = £ 5.00
1000 Points = £ 10.00
2000 Points = £ 20.00
31. TAKING POINTS OFF THE CARD
The terminal has the option to take points off
the card using the ‘Subtract Points’ option.
You can either hand over a Gift Voucher to
the value of the points or simply deduct
the value from the transaction.
32. EFFECT OF Redeeming
Customer has spent £ 100 to achieve a £5
gift voucher.
That £5 will now need to be spent back in
the centre on goods or sevices you sell.
The effect cost to you for this transaction
will be less than £ 2.50 based on Cost of
sales.
33. Cost to you if Discount used
If the same transaction had been made
using the discount structure that cost
would be £ 100 X 10% = £10.00
The £10.00 leaves your shop with no
guarantee of it being spent with you in the
future. Therefore the saving to your cash
flow using the loyalty Solution is £7.50 or
based on a turnover of £ 10,000 per week
the saving is £ 750.00 per week
34. CUSTOMER RETENTION
The customer having purchased from your shop
will leave with not only the goods but also a
personalised loyalty card with ‘Points’ gained
from the purchase and the satisfaction that
he/she will return at some stage to make further
purchases and gain additional points.
The card will also contain the Shop number and
a reminder to shop there again in the future.
35. Software Marketing
• Search on Clients not recently visited.
• Output Files to CSV for Mail merge
• Multiple terminal Database
• Full Audit Trail reporting.
• Individual Account Summary’s
• Check on Log ins through Desktop
terminal
36. Software Options
• Loyalty Manager 1 – 500 Customers £ 395.00
• Loyalty Manager 1 – 1000 Customers £ 495.00
• Loyalty Manager 1 - 5000 Customers £ 995.00
Larger Sites and Upgrades P.O.A.
• Additional sites within same system data
sent by Email to head office £ 195.00 each.
Additional sites 5 – 10 P.O.A.
37. Connecting to a Head Office
Each Terminal connects to a PC or Lap top on
each site if required. A utility program allows the
data to be extracted from the terminal and Emailed
as a data file to the head office. The Utility
software is sold on a site by site basis and costs
£195.00 per site.
The Head Office Shop if it has a terminal is
included in the Head Office Database setup.
This allows communication between the terminal
and the nominated Site PC. Once the Head Office
receives the data by email it is automatically
imported into the Head Office Database.
38. Training
• Software training conducted in Beverley will be
provided free of charge for first half day.
• Training on Site within 100 miles of Beverley will
be £ 295.00 for Half day and £ 395.00 for a full
days training.
• Training beyond 100 Miles of Beverley at the
daily rate of £ 395.00. per installation.
• Additional days on same site at £ 295.00/Day
• Training costs include travelling &
accommodation where applicable.
• A pre installation form will need to be completed
before visit to check equipment.
39. Smart Card Entitlement
Optional Suggestions
Each customer who spends over a certain amount i.e. £ 20.00
could be entitled to a loyalty card.
Very regular clients should be given a card to ensure retention
of your best clients.
You should invite the customer to join into the scheme and
request that they complete the form.
Do not hand over the Smart Card until the form is completed.
40. What You Get in the Box
• Hand Held or Desk top Smart Reader/Writer
• Recharging Cradle and Battery
• Printed Cards + Training Cards
Including Set Up and Design of your Card
• Master Cards and Programming Cards
• Marketing Your Loyalty Scheme Handbook
• Posters & Application forms if applicable
• 12 Months RTB warranty and Support
41. COSTS MULTIPLE SITES
• Desk top/Hand Terminal £ 595.00
• (First terminal includes Includes 100 cards min
purchase)
• Smart Cards
- Budget Single Colour Smart Card 0.79p
– Single Colour , Gold, Silver, Black £0.99p each
– Full Colour Budget Card – Sublimation colour £0.99p each not full
bleed.
– Premium Litho Colour Front B&W reverse £POA
– (Larger Volumes i.e. 2000 + P.O.A)
– All Prices are + Vat
Prices held until Dec 2009
42. Questions and Answers
Q. What if the Customer loses his/her card
A. In the Standalone system the card
should be treated as a ‘Gift Card’ or
‘Cash Card’. If the customer loses the
card it is like losing cash and the reverse
of the card will have a disclaimer.
If on the other hand you utilise the software
you can keep a record of the time, Date
and Points gained at each visit.
43. Terms and Conditions
This Example is used on the back of Gift Cards
The ‘Company’ cannot replace or reimburse the value of the
points of your card if it is Lost, Stolen or Damaged. Please
look after this valuable card carefully and treat it just like
cash. To check your points balance or to add more points
hand your card over at the checkout.
Your Customer can bank their points in at any time in return for
a ‘Gift Voucher’ or against Purchases. You should
encourage banking wherever possible at the Point of Sale.
44. What About Returns
Most shops these days offer Credit Notes
against returned or unsuitable goods.
As a General Rule If they are a Loyalty Card
holder you should not give points out for
Credit Note Purchases.
45. What if Customer forgets Card
If the Customer forgets their card you should
validate the Sales Receipt and insert your
test card to calculate points and write on
the goods receipt.
The Customer simply brings in the receipt
next time and you add the points to the
card and sign the receipt with points given.
46. How Many Customers can I have in
the system
• The Standalone system is limitless in
terms of card holders 100,000+
• The Audited system is again limitless,
however you will need to download your
transactions on a regular basis i.e. the
terminal holds about 1000 transactions i.e.
loyalty card holder visits.
47. How long does it take to get new
cards
Your Art work will already be set up in the
system we therefore require 1 Weeks
notice to get new cards to you.
Simply phone through your order. Once you
are a customer of ours you will have a
30 day credit account.
48. Some of our Clients
• Compass Group
• British Airways
• National Trust Enterprises
• Clarins UK (120 Sites) Clarins (Can)
• (300,000 Loyalty Card Holders)
• Alpha Airport Catering (6 Airports)
• Crown Courts (Eurest), Including Old Bailey
• Vauxhall Motors
• Dell
• 500 Schools & Colleges, 120 Golf Clubs
49. Our Partners
• Gemplus UK (Worlds Largest Smart Card Company)
• Universal Smart Cards
• SharpSoft
• Siemans
• Sharp UK
50. SMART CARD WORLD
Won Major Award for Best Loyalty System in 1999.
• 2007 Nominated Most Innovative Product,
Nat West Business Awards.
2007 Nominated Micro Business of the Year
Nat West Business Awards.
• Largest Client Clarins UK (Time4me) now with
1/3rd Million Cards in 120 Department Stores
throughout the UK.
• Industry Sectors, Salon, Restaurant, Retail,
Hotels, Garden Centres
• Largest Sector Education with 1.4million cards
over last 10 Years
51. Our Services
• Supply of Smart Cards including
personalisation, embossing, fulfilment
• Supply of Terminals Handheld, Desktop &
PC USB.
• Point of Sale and application forms etc
• Software for Database and Marketing
• Bespoke Development
• Personalisation and Fulfilment
• Data Mining
