This document discusses social media usage statistics in the United States. It notes that social networks and blogs reach nearly 80% of active US internet users, with females and those aged 18-34 being most active. Facebook is the most used website, with users spending an average of 37 minutes per session. Close to 40% of social media users access content from mobile phones. Active social media users have significant influence offline through recommendations and reviews.
12. In the United States...
Social networks and blogs reach nearly
80% of active US Internet users and
represents the majority of Americans'
time online.
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13. In the United States...
Females and 18-34 year olds most active
social networkers.
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14. In the United States...
Users spend more time on Facebook
than any other web brand...53.5 billion
minutes on Facebook.
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15. In the United States...
Average Facebook session lasts 37 minutes
& Twitter 23 minutes.
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16. In the United States...
400 Million people use Facebook daily.
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17. In the United States...
60% of people who use three or more
digital means of research for product
purchases learned about a specific brand
or retailer from social networking site.
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18. Shift In
Communication
Styles
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19. Andy Arnold
W. Andrew Law Firm
Monday, October 3, 2011
23. #BlogChat on Twitter
Created and Hosted by @MackCollier in March 2009
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24. #BlogChat
✤ One of the longest-running Twitter
chats is #Blogchat, which started in
March 2009.
✤ Each week the group discusses a
different topic related to blogging.
✤ Sunday night chat will generate
anywhere from 10 to 20 million
impressions, reaching close to 2
million people each week.
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29. Active social media users are influential offline...
Consumers frequently trust the
recommendations of their peers, making
social media an ideal platform for
influencers to spread their ideas and
purchase power.
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30. Active social media users are influential offline...
Consumer-created reviews/ratings are
the preferred source for information
about product/service value, price, and
product quality.
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32. References
✤ Nielsen Social Media Report: 3rd Quarter 2011
✤ http://blog.nielsen.com/nielsenwire/social/
✤ “Social Media Around The World” Presentation by Steven Van Bellegham
✤ http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011
✤ “The Growth of Social Media: An Infograph” by Search Engine Journal
✤ http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/
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33. Bobby Rettew
http://blog.bobbyrettew.com
bobby@bobbyrettew.com
864-209-1467
@BobbyRettew
Monday, October 3, 2011
