This in-depth research offers a perspective on where the automotive industry is headed. It is based on many discussions and interviews with the top management of leading automotive original equipment manufacturers (OEMs) and an analysis of data from the top 17 (by sales) global OEMs, which comprise 80 percent of global sales. This work was designed to answer the most crucial questions: > How are the industry and the market evolving? > What are the future challenges and opportunities? > How can OEMs benefit from these new challenges and opportunities? > What are the implications for different market segments?