Drive for Diversity is a grassroots program identifying, developing and promoting NASCAR’s future minority and female drivers and crew members. Visit http://www.d4d.tv for more...

2. Diversity is NASCAR’S number
one corporate initiative

3. Drive for Diversity is a
grassroots program
identifying, developing
and promoting
NASCAR’s future
minority and female
drivers and crew
members.

4. Behind every great champion…

5. …there is an even greater story.

6. Using
television,
print, radio
and social
media the
909 Group
will share the
stories

7. A driver
evaluation
process to
determine
the 2010
Drive for
Diversity
team
October 18-20 2009

8. Development Program
 Racing
 Media
 Marketing
 Mechanical
 Fabrication
 Pit crew

9. Changing Lanes 10 Episodes | BET
Filming begins October 2009
Airs 2010

10. 3 out of 4
Americans
use social
technology
Forrester, The Growth of Social Technology Adoption, 2008

11. “NASCAR sponsorship is
the best buy in
marketing. The
combination of
awareness, favorability
and effectiveness is
unparalleled in the sports
world or anywhere else.”
Larry DeGaris, Former Director of the
Center for Sports Sponsorship, JMU

12. Is it possible to
invest in a
meaningful
NASCAR
sponsorship for
less than
$5,000,000

13. yes. To learn more about
socially responsible
sponsorship
opportunities contact
Wade Leaphart at
wade@the909grp.com
www.the909grp.com

14. “Change will not come
if we wait for some
other person or some
other time. We are the
ones we've been waiting
for. We are the change
that we seek.”
Barack Obama