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BOARDROOM	
  METRICS	
  SUCCESS	
  STORY	
  
Marianna	
  Koos	
  –	
  Travel	
  and	
  Tourism	
  Executive	
  
	
  
Success	
  can	
  happen	
  anywhere.	
  For	
  Marianna	
  it’s	
  happening	
  
in	
  Spain.	
  
	
  
Marianna	
  was	
  originally	
  identified	
  by	
  Boardroom	
  Metrics	
  as	
  
a	
  strong	
  candidate	
  for	
  an	
  open	
  Director	
  of	
  Strategy	
  position	
  
at	
  an	
  important	
  technology	
  client	
  in	
  Toronto.	
  Although	
  
Marianna	
  lives	
  in	
  Spain,	
  she	
  is	
  originally	
  from	
  Toronto.	
  When	
  
we	
  contacted	
  her	
  about	
  the	
  position	
  she	
  was	
  very	
  interested.	
  
Client	
  interviews	
  were	
  conducted	
  both	
  by	
  Skype	
  and	
  in	
  
person	
  in	
  the	
  U.K.	
  	
  Unfortunately,	
  before	
  the	
  job	
  was	
  
awarded,	
  the	
  Company	
  was	
  reorganized	
  and	
  the	
  position	
  was	
  
eliminated.	
  By	
  then,	
  a	
  firm	
  bond	
  had	
  been	
  formed	
  between	
  Marianna	
  and	
  
Boardroom	
  Metrics.	
  
	
  
For	
  two	
  years,	
  Boardroom	
  Metrics	
  and	
  Marianna	
  stayed	
  in	
  touch.	
  When	
  Marianna	
  
came	
  to	
  visit	
  Canada	
  we	
  met	
  with	
  her	
  and	
  discussions	
  began	
  about	
  how	
  she	
  might	
  
turn	
  her	
  expertise	
  into	
  a	
  consulting	
  practice.	
  	
  	
  
	
  
Helping	
  experts	
  hone	
  what	
  particular	
  expertise	
  to	
  focus	
  on	
  -­‐	
  is	
  something	
  we	
  do	
  a	
  
lot	
  of	
  at	
  Boardroom	
  Metrics.	
  Frequently,	
  we	
  push	
  our	
  experts	
  to	
  the	
  ‘tactical’,	
  fire	
  
fighting	
  side	
  of	
  what	
  they	
  know	
  because	
  that	
  is	
  where	
  there	
  is	
  the	
  most	
  client	
  
demand.	
  	
  
	
  
In	
  Marianna’s	
  case,	
  although	
  she	
  was	
  focusing	
  on	
  her	
  own	
  growing	
  consulting	
  
practice	
  on	
  Travel/Tourism	
  strategy,	
  the	
  expertise	
  we	
  got	
  her	
  to	
  focus	
  on	
  was	
  RFP	
  
responses	
  and	
  proposal	
  writing.	
  	
  
	
  
As	
  a	
  talented	
  writer	
  and	
  business	
  development	
  professional,	
  Marianna	
  had	
  years	
  of	
  
experience	
  writing	
  proposals	
  for	
  large	
  organizations.	
  Now,	
  she	
  is	
  part	
  of	
  a	
  team	
  of	
  
five	
  writers	
  at	
  Boardroom	
  Metrics	
  who	
  are	
  part	
  of	
  the	
  proposal	
  response	
  team.	
  	
  
	
  
Marianna	
  has	
  helped	
  write	
  RFP,	
  RFQ	
  and	
  RFI	
  Responses	
  for	
  Boardroom	
  Metrics	
  
Clients	
  in;	
  Education,	
  Professional	
  Services,	
  Security,	
  Food,	
  Tourism,	
  Research,	
  
Recruitment,	
  Project	
  Management	
  and	
  Major	
  Events	
  including	
  the	
  PanAm	
  Games.	
  	
  
	
  
Numerous	
  bids	
  have	
  also	
  been	
  submitted	
  for	
  the	
  burgeoning	
  ‘MUSH’	
  sector;	
  
Municipalities/Universities/Schools/Hospitals.	
  Recent	
  responses	
  include	
  the	
  
Township	
  of	
  Richmond	
  Hill,	
  York	
  Region	
  School	
  Board,	
  Fanshawe	
  College	
  and	
  
Western	
  University.	
  
	
  
Marianna	
  still	
  lives	
  in	
  Spain.	
  She	
  connects	
  with	
  clients	
  using	
  Skype	
  and	
  telephone.	
  In	
  
fact	
  she	
  has	
  never	
  met	
  a	
  client	
  in	
  person.	
  A	
  committed	
  producer,	
  time	
  zones	
  seem	
  to	
  
work	
  in	
  Marianna’s	
  favour,	
  enabling	
  her	
  to	
  have	
  content	
  ready	
  for	
  clients	
  when	
  they	
  
get	
  to	
  work	
  in	
  the	
  morning.	
  	
  	
  
 
	
  
Now,	
  Marianna’s	
  daughter,	
  an	
  accomplished	
  Art	
  Director	
  and	
  Graphic	
  Designer	
  
living	
  in	
  Budapest	
  has	
  also	
  joined	
  Boardroom	
  Metrics.	
  In	
  this	
  case,	
  success	
  isn’t	
  just	
  
international,	
  it’s	
  all	
  in	
  the	
  family!	
  
	
  
Marianna’s	
  success	
  with	
  Boardroom	
  Metrics	
  is	
  based	
  on	
  several	
  key	
  factors:	
  
	
  
1. Marianna’s	
  expertise.	
  	
  Proposal	
  writing,	
  Marianna’s	
  key	
  service	
  offering	
  is	
  
well	
  defined	
  and	
  she	
  is	
  very	
  good	
  at	
  it.	
  
	
  
2. Her	
  client	
  management	
  skills.	
  As	
  you	
  might	
  expect	
  from	
  someone	
  who’s	
  a	
  
business	
  development	
  and	
  client	
  relationship	
  professional,	
  Marianna	
  
instantly	
  relates	
  to	
  her	
  clients	
  and	
  meets	
  their	
  expectations	
  at	
  every	
  step.	
  
	
  
3. How	
  Marianna	
  works	
  with	
  Boardroom	
  Metrics.	
  Marianna	
  is	
  easy	
  to	
  work	
  
with.	
  She	
  is	
  accessible,	
  flexible,	
  creative,	
  responsive	
  and	
  	
  helpful.	
  	
  
	
  
About	
  Boardroom	
  Metrics	
  
The	
  workforce	
  is	
  rapidly	
  evolving.	
  	
  	
  A	
  growing	
  wave	
  of	
  work	
  is	
  now	
  being	
  handed	
  to	
  
independent	
  experts	
  including	
  consultants,	
  contractors,	
  freelancers,	
  and	
  others.	
  	
  In	
  
the	
  future,	
  almost	
  everyone	
  will	
  work	
  for	
  themselves	
  at	
  some,	
  likely	
  substantial	
  
point	
  in	
  their	
  careers.	
  
	
  
Boardroom	
  Metrics	
  provides	
  programs	
  and	
  services	
  to	
  support	
  the	
  success	
  of	
  
independent	
  experts.	
  Our	
  goal	
  is	
  to	
  reduce	
  the	
  stress	
  and	
  hassle	
  of	
  independent	
  
contracting,	
  enabling	
  our	
  members	
  to	
  focus	
  on	
  what	
  they	
  do	
  best.	
  Our	
  core	
  services	
  
include:	
  
	
  
• Marketing	
  
• Social	
  Media	
  Awareness	
  and	
  Visibility	
  
• Client	
  Leads	
  
• Client	
  projects	
  
• Training	
  
• Team	
  members	
  with	
  additional	
  skills	
  
• Networking	
  
• Administrative	
  support	
  including	
  invoicing	
  and	
  collection	
  
	
  
Contact	
  and	
  More	
  Information	
  
If	
  you	
  are	
  an	
  independent	
  expert,	
  contractor	
  or	
  freelancer	
  and	
  would	
  like	
  to	
  better	
  
understand	
  how	
  Boardroom	
  Metrics	
  might	
  enable	
  you	
  to	
  more	
  successful	
  give	
  us	
  a	
  
call	
  at	
  416-­‐573-­‐9396	
  or	
  write	
  Karen	
  McElroy	
  at	
  kmcelroy@boardroommetrics.com	
  
	
  
	
  
	
  
	
  
	
  
	
  

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Boardroom Metrics Success Story - Travel Executive

  • 1.       BOARDROOM  METRICS  SUCCESS  STORY   Marianna  Koos  –  Travel  and  Tourism  Executive     Success  can  happen  anywhere.  For  Marianna  it’s  happening   in  Spain.     Marianna  was  originally  identified  by  Boardroom  Metrics  as   a  strong  candidate  for  an  open  Director  of  Strategy  position   at  an  important  technology  client  in  Toronto.  Although   Marianna  lives  in  Spain,  she  is  originally  from  Toronto.  When   we  contacted  her  about  the  position  she  was  very  interested.   Client  interviews  were  conducted  both  by  Skype  and  in   person  in  the  U.K.    Unfortunately,  before  the  job  was   awarded,  the  Company  was  reorganized  and  the  position  was   eliminated.  By  then,  a  firm  bond  had  been  formed  between  Marianna  and   Boardroom  Metrics.     For  two  years,  Boardroom  Metrics  and  Marianna  stayed  in  touch.  When  Marianna   came  to  visit  Canada  we  met  with  her  and  discussions  began  about  how  she  might   turn  her  expertise  into  a  consulting  practice.         Helping  experts  hone  what  particular  expertise  to  focus  on  -­‐  is  something  we  do  a   lot  of  at  Boardroom  Metrics.  Frequently,  we  push  our  experts  to  the  ‘tactical’,  fire   fighting  side  of  what  they  know  because  that  is  where  there  is  the  most  client   demand.       In  Marianna’s  case,  although  she  was  focusing  on  her  own  growing  consulting   practice  on  Travel/Tourism  strategy,  the  expertise  we  got  her  to  focus  on  was  RFP   responses  and  proposal  writing.       As  a  talented  writer  and  business  development  professional,  Marianna  had  years  of   experience  writing  proposals  for  large  organizations.  Now,  she  is  part  of  a  team  of   five  writers  at  Boardroom  Metrics  who  are  part  of  the  proposal  response  team.       Marianna  has  helped  write  RFP,  RFQ  and  RFI  Responses  for  Boardroom  Metrics   Clients  in;  Education,  Professional  Services,  Security,  Food,  Tourism,  Research,   Recruitment,  Project  Management  and  Major  Events  including  the  PanAm  Games.       Numerous  bids  have  also  been  submitted  for  the  burgeoning  ‘MUSH’  sector;   Municipalities/Universities/Schools/Hospitals.  Recent  responses  include  the   Township  of  Richmond  Hill,  York  Region  School  Board,  Fanshawe  College  and   Western  University.     Marianna  still  lives  in  Spain.  She  connects  with  clients  using  Skype  and  telephone.  In   fact  she  has  never  met  a  client  in  person.  A  committed  producer,  time  zones  seem  to   work  in  Marianna’s  favour,  enabling  her  to  have  content  ready  for  clients  when  they   get  to  work  in  the  morning.      
  • 2.     Now,  Marianna’s  daughter,  an  accomplished  Art  Director  and  Graphic  Designer   living  in  Budapest  has  also  joined  Boardroom  Metrics.  In  this  case,  success  isn’t  just   international,  it’s  all  in  the  family!     Marianna’s  success  with  Boardroom  Metrics  is  based  on  several  key  factors:     1. Marianna’s  expertise.    Proposal  writing,  Marianna’s  key  service  offering  is   well  defined  and  she  is  very  good  at  it.     2. Her  client  management  skills.  As  you  might  expect  from  someone  who’s  a   business  development  and  client  relationship  professional,  Marianna   instantly  relates  to  her  clients  and  meets  their  expectations  at  every  step.     3. How  Marianna  works  with  Boardroom  Metrics.  Marianna  is  easy  to  work   with.  She  is  accessible,  flexible,  creative,  responsive  and    helpful.       About  Boardroom  Metrics   The  workforce  is  rapidly  evolving.      A  growing  wave  of  work  is  now  being  handed  to   independent  experts  including  consultants,  contractors,  freelancers,  and  others.    In   the  future,  almost  everyone  will  work  for  themselves  at  some,  likely  substantial   point  in  their  careers.     Boardroom  Metrics  provides  programs  and  services  to  support  the  success  of   independent  experts.  Our  goal  is  to  reduce  the  stress  and  hassle  of  independent   contracting,  enabling  our  members  to  focus  on  what  they  do  best.  Our  core  services   include:     • Marketing   • Social  Media  Awareness  and  Visibility   • Client  Leads   • Client  projects   • Training   • Team  members  with  additional  skills   • Networking   • Administrative  support  including  invoicing  and  collection     Contact  and  More  Information   If  you  are  an  independent  expert,  contractor  or  freelancer  and  would  like  to  better   understand  how  Boardroom  Metrics  might  enable  you  to  more  successful  give  us  a   call  at  416-­‐573-­‐9396  or  write  Karen  McElroy  at  kmcelroy@boardroommetrics.com