My talk at the RTC2017 conference in Beijing, China. Covering how video continues to be disrupted and how software is driving innovation in video content creation and OTT consumption.

1. Benjamin Nowak
Founder & CEO, Cinamaker
REAL-TIME INTERNET
Beijing, China
September 22, 2017

2. OTT Today
Early and most current OTT
programming
 Is Linear
 Emulates old TV model
 Has Limited interactivity
REAL-TIME INTERNET
Beijing, China

3. Video Evolution is Accelerating
Live & Interactive
2016 / 2017
Live & InteractiveLive &
Hyper Interactive
2018…
Host/Viewer
Interaction
Audience Integrated
into Broadcast
Gaming Integrated
into Video
Programming
Tbd…
Fan Engagement
E-Commerce
@KPBC @CINAMAKERAPP
REAL-TIME INTERNET
Beijing, China

4. Current OTT models are being disrupted
 Original OTT was a direct adaptation of the current TV
business model
 Current OTT
 Linear Content
 Not Real Time
 Limited or No Interactivity
 New OTT enabled by real-time video
 New models are being driven by gaming and social
REAL-TIME INTERNET
Beijing, China

5. OTT Tomorrow
The next wave of video content will
offer immersive interactivity for users
and encourage audience participation
 viewer participation
 host/guest interaction
 compete
 collaborate
 influence show
REAL-TIME INTERNET
Beijing, China

6. OTT Tomorrow
Software tools are driving innovation
 Software applications will become integrated with video streams
 Broadcasting becomes interactive
 Extra content presented based on location and timecode
 Custom, software-based TV programs and generalized software
platforms will become the backbone of the media industry
 Audience integrated with host
REAL-TIME INTERNET
Beijing, China

7. Evidence of Changes Coming
Micro-Channel is Evolving Rapidly
 From single camera to multi-camera (eg: Cinamaker)
 From chat to interactive applications (eg: Telescope)
 E-Commerce Product Sales (eg: Storefront Social)
 Easy, High Quality Content Creation (eg: Musical.ly)
 Direct fan engagement (eg: Live.ly, YouNow, Live.me)
REAL-TIME INTERNET
Beijing, China

8. Successful Models to Emulate
We can learn from 20 years of experience with the
Internet and the gaming industry
 Social Networks
 Online Gaming, MMO’s
 Digital Marketing
 1:1 Advertising
 Usage Analytics
 Continuous Optimization
REAL-TIME INTERNET
Beijing, China

9. Production Tools Are Evolving
Shift from Broadcast tools to Mobile Native tools
 Expensive
 Difficult to Setup & Operate
 Legacy Architecture
 Affordable
 Easy to Setup & Operate
 Real-Time & Mobile Native
REAL-TIME INTERNET
Beijing, China

10. The Future is Now
Changes in content development:
 Mobile is the New TV
 New shows and scripts are being conceived and written for
interactivity with the viewer
 TV content development is starting to resemble video game
development with a strong emphasis on video and video interaction
 Today’s creators want quality content with minimal effort
(eg: Musical.ly)
REAL-TIME INTERNET
Beijing, China

11. The Future is Now
 Cinamaker - Full Multi-Camera Production Studio with
Host/Guest Interaction
 Telescope - Realtime Polls, Digital Engagement and
Activations, Social Platform Integration
REAL-TIME INTERNET
Beijing, China
Peek into future interaction with live production tools
launched in 2017

12. Future Interactive, Micro-Channel Possibilities
 News
 Curated Crowd Sourced Live Content, Contextual Enhanced Content Links, Real-Time
Polling
 Sports
 Bet with Friends, Integrated Real-Time Stats, Visual Fantasy Sports
 Entertainment
 Traditional Game Show with Remote Participants (eg: Hollywood Squares 2018)
 User Influence of Outcomes, Storyline
 Educational
 Ask Me Anything, Remote Educators, Contextual Enhanced Content
REAL-TIME INTERNET
Beijing, China

13. In Summary
Convergence of Broadcast TV and OTT will disrupt the
current content marketplace
Successful models will be:
 Hyper-Interactive
 Micro-Channel
 Mobile
REAL-TIME INTERNET
Beijing, China

14. Cinamaker Studio
Contact Sales
USA:
China :
Kate Dawson
kate@cinamaker.net
Tim Song
songang@agora.io
+86 139 1608 9055
REAL-TIME INTERNET
Beijing, China