SlideShare ist ein Scribd-Unternehmen logo

Public Relations Research: The Basics

•Als PPT, PDF herunterladen•
•
Barbara Nixon
Barbara Nixon

Slides to accompany a discussion I led in my Intro to Public Relations course at Georgia Southern University.

Bildung
1 von 15
Public Relations Research
Copyright © Allyn and Bacon 2009 C H A P T E R 5 Research Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon. Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon. Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon.
 
In the News . . . Copyright © Allyn and Bacon 2009
[object Object],[object Object],It's the things we know that ain't so.“ Artemus Ward ~ American Writer
What We’ll Discuss Today ,[object Object],[object Object],[object Object],[object Object],Copyright © Allyn and Bacon 2009
Public Relations as Process: R.A.C.E. Copyright © Allyn and Bacon 2009
Questions About Research ,[object Object],[object Object],[object Object],[object Object],Copyright © Allyn and Bacon 2009
Questions About Research ,[object Object],[object Object],[object Object],[object Object],Copyright © Allyn and Bacon 2009
How do PR people use research? Copyright © Allyn and Bacon 2009 http://www.flickr.com/photos/doberagi/1404539812/
Two Types of Research ,[object Object],[object Object],Copyright © Allyn and Bacon 2009
Two Methods of Research ,[object Object],[object Object],Copyright © Allyn and Bacon 2009
Copyright © Allyn and Bacon 2009
Questionnaire Construction Copyright © Allyn and Bacon 2009
[object Object],[object Object],[object Object],[object Object],[object Object],Contact Me

Empfohlen

Research in Public Relations
Research in Public RelationsResearch in Public Relations
Research in Public Relations
Mohammad Shihab
 
Public Relations Planning
Public Relations PlanningPublic Relations Planning
Public Relations Planning
Conrad Communications
 
Public relations
Public relationsPublic relations
Public relations
Saxbee Consultants
 
4-step public relations process
4-step public relations process4-step public relations process
4-step public relations process
Scott Lindenberg
 
The four models of pr
The four models of prThe four models of pr
The four models of pr
Dajeong Lee
 
Public Relations History
Public Relations HistoryPublic Relations History
Public Relations History
chiragkiron
 
PR
PRPR
PR
Tarun Arya
 
Chapter 6 PUBLIC RELATION
Chapter 6 PUBLIC RELATION Chapter 6 PUBLIC RELATION
Chapter 6 PUBLIC RELATION
Shadina Shah
 

Empfohlen

Research in Public Relations
Research in Public RelationsResearch in Public Relations
Research in Public Relations
Mohammad Shihab
 
Public Relations Planning
Public Relations PlanningPublic Relations Planning
Public Relations Planning
Conrad Communications
 
Public relations
Public relationsPublic relations
Public relations
Saxbee Consultants
 
4-step public relations process
4-step public relations process4-step public relations process
4-step public relations process
Scott Lindenberg
 
The four models of pr
The four models of prThe four models of pr
The four models of pr
Dajeong Lee
 
Public Relations History
Public Relations HistoryPublic Relations History
Public Relations History
chiragkiron
 
PR
PRPR
PR
Tarun Arya
 
Chapter 6 PUBLIC RELATION
Chapter 6 PUBLIC RELATION Chapter 6 PUBLIC RELATION
Chapter 6 PUBLIC RELATION
Shadina Shah
 
Research Methods In Public Relations Practice
Research Methods In Public Relations PracticeResearch Methods In Public Relations Practice
Research Methods In Public Relations Practice
jackie57
 
Media Relations 101
Media Relations 101Media Relations 101
Media Relations 101
Fahlgren Mortine
 
Introduction to Public Relations
Introduction to Public RelationsIntroduction to Public Relations
Introduction to Public Relations
Universidad del Valle de México
 
Public Relations Theory
Public Relations TheoryPublic Relations Theory
Public Relations Theory
Brett Atwood
 
Introduction to Public Relations | What is PR?
Introduction to Public Relations | What is PR?Introduction to Public Relations | What is PR?
Introduction to Public Relations | What is PR?
Alli Mowrey
 
Corporate public relations
Corporate public relationsCorporate public relations
Corporate public relations
saurav kishor
 
Unit 2-Advertising and campaign planning
Unit 2-Advertising and campaign planningUnit 2-Advertising and campaign planning
Unit 2-Advertising and campaign planning
ravalhimani
 
Ch_1 What is Public Relations?
Ch_1 What is Public Relations?Ch_1 What is Public Relations?
Ch_1 What is Public Relations?
Grand Valley State University
 
Tools Of Public Relations
Tools Of Public RelationsTools Of Public Relations
Tools Of Public Relations
kaka ptaka
 
PR Campaign
PR CampaignPR Campaign
PR Campaign
National Institute of Mass Communication and Journalism, Ahmedabad
 
Special events in public relations
Special events in public relations Special events in public relations
Special events in public relations
Rohit Kumar
 
Corporate Communication
Corporate CommunicationCorporate Communication
Corporate Communication
Kalahub
 
Meaning and definition of public relation
Meaning and definition of public relationMeaning and definition of public relation
Meaning and definition of public relation
SMART LEARNING -SEE YOUR WORLD IN DIFFRENT WAY
 
Publicity,Public relations,Personal Selling, IMC
Publicity,Public relations,Personal Selling, IMCPublicity,Public relations,Personal Selling, IMC
Publicity,Public relations,Personal Selling, IMC
Gheethu Joy
 
Practice of Public Relation
Practice of Public RelationPractice of Public Relation
Practice of Public Relation
Zeeshan Murtaza Ali
 
History & functions of Public Relations
History & functions of Public RelationsHistory & functions of Public Relations
History & functions of Public Relations
Bella Meraki
 
PR Plan
PR PlanPR Plan
PR Plan
Corinne Weisgerber
 
Pr planning and programming
Pr planning and programmingPr planning and programming
Pr planning and programming
ElsVanBetsbrugge
 
Public relations introduction
Public relations introductionPublic relations introduction
Public relations introduction
phaneendra u
 
scop and function public relation
scop and function public relation scop and function public relation
scop and function public relation
hanipatel0305
 
Types & Uses of PR Research
Types & Uses of PR ResearchTypes & Uses of PR Research
Types & Uses of PR Research
margyparker
 
Public Relations
Public RelationsPublic Relations
Public Relations
Prathamesh Parab
 

Weitere ähnliche Inhalte

Was ist angesagt?

Tools Of Public Relations
Tools Of Public RelationsTools Of Public Relations
Tools Of Public Relations
kaka ptaka
 
Special events in public relations
Special events in public relations Special events in public relations
Special events in public relations
Rohit Kumar
 
Corporate Communication
Corporate CommunicationCorporate Communication
Corporate Communication
Kalahub
 
Pr planning and programming
Pr planning and programmingPr planning and programming
Pr planning and programming
ElsVanBetsbrugge
 
Public relations introduction
Public relations introductionPublic relations introduction
Public relations introduction
phaneendra u
 

Was ist angesagt? (20)

Research Methods In Public Relations Practice
Research Methods In Public Relations PracticeResearch Methods In Public Relations Practice
Research Methods In Public Relations Practice
 
Media Relations 101
Media Relations 101Media Relations 101
Media Relations 101
 
Introduction to Public Relations
Introduction to Public RelationsIntroduction to Public Relations
Introduction to Public Relations
 
Public Relations Theory
Public Relations TheoryPublic Relations Theory
Public Relations Theory
 
Introduction to Public Relations | What is PR?
Introduction to Public Relations | What is PR?Introduction to Public Relations | What is PR?
Introduction to Public Relations | What is PR?
 
Corporate public relations
Corporate public relationsCorporate public relations
Corporate public relations
 
Unit 2-Advertising and campaign planning
Unit 2-Advertising and campaign planningUnit 2-Advertising and campaign planning
Unit 2-Advertising and campaign planning
 
Ch_1 What is Public Relations?
Ch_1 What is Public Relations?Ch_1 What is Public Relations?
Ch_1 What is Public Relations?
 
Tools Of Public Relations
Tools Of Public RelationsTools Of Public Relations
Tools Of Public Relations
 
PR Campaign
PR CampaignPR Campaign
PR Campaign
 
Special events in public relations
Special events in public relations Special events in public relations
Special events in public relations
 
Corporate Communication
Corporate CommunicationCorporate Communication
Corporate Communication
 
Meaning and definition of public relation
Meaning and definition of public relationMeaning and definition of public relation
Meaning and definition of public relation
 
Publicity,Public relations,Personal Selling, IMC
Publicity,Public relations,Personal Selling, IMCPublicity,Public relations,Personal Selling, IMC
Publicity,Public relations,Personal Selling, IMC
 
Practice of Public Relation
Practice of Public RelationPractice of Public Relation
Practice of Public Relation
 
History & functions of Public Relations
History & functions of Public RelationsHistory & functions of Public Relations
History & functions of Public Relations
 
PR Plan
PR PlanPR Plan
PR Plan
 
Pr planning and programming
Pr planning and programmingPr planning and programming
Pr planning and programming
 
Public relations introduction
Public relations introductionPublic relations introduction
Public relations introduction
 
scop and function public relation
scop and function public relation scop and function public relation
scop and function public relation
 

Andere mochten auch

Public relation
Public relationPublic relation
Public relation
Vikram Ram
 

Andere mochten auch (20)

Types & Uses of PR Research
Types & Uses of PR ResearchTypes & Uses of PR Research
Types & Uses of PR Research
 
Public Relations
Public RelationsPublic Relations
Public Relations
 
Understanding Public Relations Research
Understanding Public Relations ResearchUnderstanding Public Relations Research
Understanding Public Relations Research
 
The PR Campaign: Research
The PR Campaign: ResearchThe PR Campaign: Research
The PR Campaign: Research
 
Evaluating PR Campaigns - Napier PR
Evaluating PR Campaigns - Napier PREvaluating PR Campaigns - Napier PR
Evaluating PR Campaigns - Napier PR
 
Content analysis
Content analysisContent analysis
Content analysis
 
Evaluating Public Relations Campaigns
Evaluating Public Relations CampaignsEvaluating Public Relations Campaigns
Evaluating Public Relations Campaigns
 
Content Analysis
Content AnalysisContent Analysis
Content Analysis
 
New Media and Public Relations
New Media and Public RelationsNew Media and Public Relations
New Media and Public Relations
 
Public Relations (PR) Measurement
Public Relations (PR) MeasurementPublic Relations (PR) Measurement
Public Relations (PR) Measurement
 
content analysis
content analysiscontent analysis
content analysis
 
Public relation
Public relationPublic relation
Public relation
 
The Role of Public Relations in an Organization
The Role of Public Relations in an OrganizationThe Role of Public Relations in an Organization
The Role of Public Relations in an Organization
 
Public relation.ppt
Public relation.pptPublic relation.ppt
Public relation.ppt
 
Functions & activities of PR
Functions & activities of PRFunctions & activities of PR
Functions & activities of PR
 
Public relations
Public relationsPublic relations
Public relations
 
Social Media: Transforming business, ROI and the role of public relations
Social Media: Transforming business, ROI and the role of public relationsSocial Media: Transforming business, ROI and the role of public relations
Social Media: Transforming business, ROI and the role of public relations
 
The Basics
The BasicsThe Basics
The Basics
 
Public Relations Basics for Start-ups: How to Fuel Growth and Generate New Bu...
Public Relations Basics for Start-ups: How to Fuel Growth and Generate New Bu...Public Relations Basics for Start-ups: How to Fuel Growth and Generate New Bu...
Public Relations Basics for Start-ups: How to Fuel Growth and Generate New Bu...
 
Library Research Basics
Library Research BasicsLibrary Research Basics
Library Research Basics
 

Ähnlich wie Public Relations Research: The Basics

13 HoursDirector Michael BayWriter Chuck Hogan (screen.docx
13 HoursDirector Michael BayWriter Chuck Hogan (screen.docx13 HoursDirector Michael BayWriter Chuck Hogan (screen.docx
13 HoursDirector Michael BayWriter Chuck Hogan (screen.docx
aulasnilda
 
Being an Information Consumer of Information - Dr. Underwood's Argument Class...
Being an Information Consumer of Information - Dr. Underwood's Argument Class...Being an Information Consumer of Information - Dr. Underwood's Argument Class...
Being an Information Consumer of Information - Dr. Underwood's Argument Class...
Amanda Folk
 
Designing Surveys to Determine the Impact of Online Social Networks #naspatech8
Designing Surveys to Determine the Impact of Online Social Networks #naspatech8Designing Surveys to Determine the Impact of Online Social Networks #naspatech8
Designing Surveys to Determine the Impact of Online Social Networks #naspatech8
nicolalritter
 

Ähnlich wie Public Relations Research: The Basics (20)

Chapter 1 What is Public Relations?
Chapter 1 What is Public Relations?Chapter 1 What is Public Relations?
Chapter 1 What is Public Relations?
 
Preschool California Social Media Presentation
Preschool California Social Media PresentationPreschool California Social Media Presentation
Preschool California Social Media Presentation
 
Social Media: New Tool for Government Affairs
Social Media: New Tool for Government AffairsSocial Media: New Tool for Government Affairs
Social Media: New Tool for Government Affairs
 
13 HoursDirector Michael BayWriter Chuck Hogan (screen.docx
13 HoursDirector Michael BayWriter Chuck Hogan (screen.docx13 HoursDirector Michael BayWriter Chuck Hogan (screen.docx
13 HoursDirector Michael BayWriter Chuck Hogan (screen.docx
 
Communication for PR Practitioners
Communication for PR PractitionersCommunication for PR Practitioners
Communication for PR Practitioners
 
Presentation to U.S. Chamber Government Affairs Conference
Presentation to U.S. Chamber Government Affairs ConferencePresentation to U.S. Chamber Government Affairs Conference
Presentation to U.S. Chamber Government Affairs Conference
 
Enger, matt mastery timeline
Enger, matt mastery timelineEnger, matt mastery timeline
Enger, matt mastery timeline
 
Enger, matt mastery timeline
Enger, matt mastery timelineEnger, matt mastery timeline
Enger, matt mastery timeline
 
My Term Paper College Admission Essay Example
My Term Paper College Admission Essay ExampleMy Term Paper College Admission Essay Example
My Term Paper College Admission Essay Example
 
Being an Information Consumer of Information - Dr. Underwood's Argument Class...
Being an Information Consumer of Information - Dr. Underwood's Argument Class...Being an Information Consumer of Information - Dr. Underwood's Argument Class...
Being an Information Consumer of Information - Dr. Underwood's Argument Class...
 
Designing Surveys to Determine the Impact of Online Social Networks #naspatech8
Designing Surveys to Determine the Impact of Online Social Networks #naspatech8Designing Surveys to Determine the Impact of Online Social Networks #naspatech8
Designing Surveys to Determine the Impact of Online Social Networks #naspatech8
 
FL Municipal Clerks Web 2.0 Workshop 101509
FL Municipal Clerks Web 2.0 Workshop 101509FL Municipal Clerks Web 2.0 Workshop 101509
FL Municipal Clerks Web 2.0 Workshop 101509
 
Cheeseburger Essay Outline. Online assignment writing service.
Cheeseburger Essay Outline. Online assignment writing service.Cheeseburger Essay Outline. Online assignment writing service.
Cheeseburger Essay Outline. Online assignment writing service.
 
008 Common Application Essays New Transfer Sam
008 Common Application Essays New Transfer Sam008 Common Application Essays New Transfer Sam
008 Common Application Essays New Transfer Sam
 
Green Plumbers at WaterSmart Innovations 2010
Green Plumbers at WaterSmart Innovations 2010Green Plumbers at WaterSmart Innovations 2010
Green Plumbers at WaterSmart Innovations 2010
 
Basildon Bond - We Wrote Letters In Those D
Basildon Bond - We Wrote Letters In Those DBasildon Bond - We Wrote Letters In Those D
Basildon Bond - We Wrote Letters In Those D
 
The Filipino Woman By Carmen Guerrero Nakpil Essay Summary
The Filipino Woman By Carmen Guerrero Nakpil Essay SummaryThe Filipino Woman By Carmen Guerrero Nakpil Essay Summary
The Filipino Woman By Carmen Guerrero Nakpil Essay Summary
 
2011-04-09 There's No Such Thing as Safe "Sext"
2011-04-09 There's No Such Thing as Safe "Sext"2011-04-09 There's No Such Thing as Safe "Sext"
2011-04-09 There's No Such Thing as Safe "Sext"
 
Rutgers Camden Essay Question
Rutgers Camden Essay QuestionRutgers Camden Essay Question
Rutgers Camden Essay Question
 
10 Best Printable Journal Paper - Printablee.Com
10 Best Printable Journal Paper - Printablee.Com10 Best Printable Journal Paper - Printablee.Com
10 Best Printable Journal Paper - Printablee.Com
 

Mehr von Barbara Nixon

7 Things Professors Need to Know About Social Media NOW
7 Things Professors Need to Know About Social Media NOW7 Things Professors Need to Know About Social Media NOW
7 Things Professors Need to Know About Social Media NOW
Barbara Nixon
 

Mehr von Barbara Nixon (20)

Public Speaking Tips
Public Speaking TipsPublic Speaking Tips
Public Speaking Tips
 
What Thanksgiving Dinner Has Taught Me About Being a Better Communicator
What Thanksgiving Dinner Has Taught Me About Being a Better CommunicatorWhat Thanksgiving Dinner Has Taught Me About Being a Better Communicator
What Thanksgiving Dinner Has Taught Me About Being a Better Communicator
 
The Changing Adult Learner
The Changing Adult LearnerThe Changing Adult Learner
The Changing Adult Learner
 
Explaining Complex Stuff So People Understand It
Explaining Complex Stuff So People Understand ItExplaining Complex Stuff So People Understand It
Explaining Complex Stuff So People Understand It
 
The only secret you need to know about making viral content
The only secret you need to know about making viral contentThe only secret you need to know about making viral content
The only secret you need to know about making viral content
 
Why would this 50-year-old woman get a neck tattoo?
Why would this 50-year-old woman get a neck tattoo?Why would this 50-year-old woman get a neck tattoo?
Why would this 50-year-old woman get a neck tattoo?
 
7 Tips for Cultivating Your Personal Brand
7 Tips for Cultivating Your Personal Brand7 Tips for Cultivating Your Personal Brand
7 Tips for Cultivating Your Personal Brand
 
What Thanksgiving Dinner Has Taught Me About Being a Better Communicator
What Thanksgiving Dinner Has Taught Me About Being a Better CommunicatorWhat Thanksgiving Dinner Has Taught Me About Being a Better Communicator
What Thanksgiving Dinner Has Taught Me About Being a Better Communicator
 
Fully Charged Social Media Strategies
Fully Charged Social Media StrategiesFully Charged Social Media Strategies
Fully Charged Social Media Strategies
 
13 Ways to be an Awesome Guest Speaker
13 Ways to be an Awesome Guest Speaker13 Ways to be an Awesome Guest Speaker
13 Ways to be an Awesome Guest Speaker
 
7 Things Small Businesses Need to Know About Social Media NOW
7 Things Small Businesses Need to Know About Social Media NOW7 Things Small Businesses Need to Know About Social Media NOW
7 Things Small Businesses Need to Know About Social Media NOW
 
COMM 4633 Personal Learning Network Presentation
COMM 4633 Personal Learning Network PresentationCOMM 4633 Personal Learning Network Presentation
COMM 4633 Personal Learning Network Presentation
 
7 Things Churches Need to Know About Social Media Now
7 Things Churches Need to Know About Social Media Now7 Things Churches Need to Know About Social Media Now
7 Things Churches Need to Know About Social Media Now
 
7 Things Professors Need to Know About Social Media NOW
7 Things Professors Need to Know About Social Media NOW7 Things Professors Need to Know About Social Media NOW
7 Things Professors Need to Know About Social Media NOW
 
Twitter: WII-FM
Twitter: WII-FM Twitter: WII-FM
Twitter: WII-FM
 
Southeastern University COMM Majors & Minors Meeting, Fall 2011
Southeastern University COMM Majors & Minors Meeting, Fall 2011Southeastern University COMM Majors & Minors Meeting, Fall 2011
Southeastern University COMM Majors & Minors Meeting, Fall 2011
 
7 Things You Need to Know About Social Media NOW
7 Things You Need to Know About Social Media NOW7 Things You Need to Know About Social Media NOW
7 Things You Need to Know About Social Media NOW
 
PR 101 for the Overwhelmed
PR 101 for the OverwhelmedPR 101 for the Overwhelmed
PR 101 for the Overwhelmed
 
Barbara Nixon, My Mom. by Kate Nixon
Barbara Nixon, My Mom. by Kate NixonBarbara Nixon, My Mom. by Kate Nixon
Barbara Nixon, My Mom. by Kate Nixon
 
Social Media: Strategies That Fell Short
Social Media: Strategies That Fell ShortSocial Media: Strategies That Fell Short
Social Media: Strategies That Fell Short
 

Kürzlich hochgeladen

Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
kauryashika82
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
heathfieldcps1
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
fonyou31
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 

Kürzlich hochgeladen (20)

Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communication
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdf
 
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writing
 
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
 

Public Relations Research: The Basics

  • 2. Copyright © Allyn and Bacon 2009 C H A P T E R 5 Research Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon. Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon. Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon.
  • 3.  
  • 4. In the News . . . Copyright © Allyn and Bacon 2009
  • 5.
  • 6.
  • 7. Public Relations as Process: R.A.C.E. Copyright © Allyn and Bacon 2009
  • 8.
  • 9.
  • 10. How do PR people use research? Copyright © Allyn and Bacon 2009 http://www.flickr.com/photos/doberagi/1404539812/
  • 11.
  • 12.
  • 13. Copyright © Allyn and Bacon 2009
  • 14. Questionnaire Construction Copyright © Allyn and Bacon 2009
  • 15.

Hinweis der Redaktion

  1. Photo Credit: http://www.flickr.com/photos/28321255@N00/11147904/