The document provides a series of questions for self-reflection on personal branding and professional development. The questions prompt reflection on what one is currently known for, goals to be known for something new in the next year, how one's current project is challenging them, new things learned recently, new contacts made, plans to increase public visibility, upcoming activities to enhance one's resume, and ways one's resume has changed from the previous year.

1. Tom Peters Brand You 50: Some Excellent Questions to Ask Oneself...
I am known for [2-4 things].
By this time next year, I plan also to be known for [1-2 more things].
My current project is challenging me in the following [1-3 ways].
New stuff I’ve learned in the last 90 days includes [1-3 things].
Important new additions to my Rolodex in the last 90 days include [2-4 names].
My public-local/regional/national/global-"visibility program" consists of [1-2 things].
My principal ‘resume enhancement activity" for the next 90 days is [1 item].
My resume/CV is discernibly different from last year’s on this date in the following [1-2 ways].