1. Dale BlasingameThe Hotel Guide@normalguyguide

2. Digital travel magazine published six times a year Each edition is sent to one million travelers Booking engine, blog, Facebook, Twitter

3. “The point of Twitter is to be personally engaging more than blatantly promotional.” -Jolie O’Dell mashable.com

4. Travel and social media... @hyattconcierge Twitter accountthat is dedicated to answering guests’ questions 24/7 Make reservations, book spa appointments, etc. No promotion Hope it builds brand loyalty through interaction

5. Travel and social media... “Hotel” and “help” in custom-built search Owner responded within minutes Social media provide way to personally reach out to customers

6. Travel and social media... 40 Las Vegas casinos on Twitter: Gold Spike, Sam’s Town, Palms, M Resort, Bally’s, Hooters, Red Rock, South Point, Trump, Orleans, Circus Circus, Sun Coast, Harrah’s, Renaissance, Rio, Aria, Venetian, Sahara, Palazzo, Hard Rock, Imperial Palace, Stratosphere, Mandalay Bay, Tropicana, Mirage, Monte Carlo, Flamingo, Wynn, Las Vegas Hilton, Luxor, Excalibur, El Cortez, Golden Nugget, MGM Grand, Treasure Island, Caesars Palace, Station Casinos, Paris and Planet Hollywood 21 clubs and/or pools on Twitter

7. Travel and social media... @wynnlasvegas 337k followers Three employees dedicated to social media 67% are replies Blush, XS, Tryst & Wynn Magazine are also on Twitter YouTube channel

8. Travel and social media... @goldspikevegas Small downtown hotel 900 followers Actively finds people who talk about Las Vegas

9. Travel and social media... #TravelTuesday: hotels offer travel deals @HardRockHotelLV is particularly good $50 rate for weekdays

10. Travel and social media... “Must do” along with email lists

11. Travel and social media... “Must do” along with email lists Travel recommendations from all points of view

12. Travel and social media... “Must do” along with email lists Travel recommendations from all points of view Interactions with people who share your interests

13. Travel and social media... “Must do” along with email lists Travel recommendations from all points of view Interactions with people who share your interests Interactions with the hotels where you are staying

14. Travel and social media... “Must do” along with email lists Travel recommendations from all points of view Interactions with people who share your interests Interactions with the hotels where you are staying Remember: it’s all about conversation.