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Usability Testing Validation
- 1. Lean Startup Baltimore Usability Testing as Validation Amy Rubino November 26, 2012 @Amy_Rubino
- 2. About Me Amy Rubino User Experience Consultant, Systems Alliance • 15 years of design experience as a print and web designer, information architect and user experience advocate. arubino@systemsalliance.com • Worked with universities, linkedin.com/pub/amy-rubino/13/837/31b corporations and non-profits. @amy_rubino • Master’s degree in Interaction Design and Information Architecture. Usability Testing as Validation 2
- 3. What We’ll Cover Usability Users Learn About Users Learn From Users Usability Testing How to Do It What You Can Test Why You Should Do It Usability Testing and Lean Startup Demo Resources Photo credit: Amy Rubino Usability Testing as Validation 3
- 4. Usability Photo credit: http://www.flickr.com/photos/reticulating 4
- 5. User Experience Honeycomb Photo credit: http://semanticstudios.com/ Usability Testing as Validation 5
- 6. Usability Creating products that are easy to use Require less mental effort to use Decrease frequency of mistakes and mistakes are less disastrous Can be used to do more or do it faster Can be figured out quicker Usability Testing as Validation 6
- 7. Usability Photo credit: http://impossibleobjects.com Usability Testing as Validation 7
- 8. Usability Based on human behavior Focus on people who will use it or users Photo credit: sanjaykumarux.blogspot.com Usability Testing as Validation 8
- 9. Users = Real people Use your website or app Part of your target audience Not directly affiliated with your company Photo credit: http://www.leveltendesign.com/ 9
- 10. You Are NOT Like Your Users You Your Users Know a lot about Know little or nothing about your product and company your product or company Are passionate about Just want to get things what you offer done Have ideas on how your May use your website or website or app will be used app differently than was based on being an insider intended Usability Testing as Validation 10
- 11. Learn About Users Surveys Focus groups Web analytics Photo credit: http://www.flickr.com/photos/scottandsarah 11
- 12. Learn From Users Talk to them Observe them in their own environment Usability testing Photo credit: http://www.flickr.com/photos/blesseurope 12
- 13. Usability Testing Photo credit: http://www.openroad.ca 13
- 14. “ … If you want to know whether your software… is easy enough to use, watch some people while they try to use it and note where they run into trouble. Then fix it, and test it again.” Steve Krug Author, “Don’t Make Me Think” and “Rocket Surgery Made Easy” Usability Testing as Validation 14
- 15. Traditional Process Develop a test plan Choose a testing environment Find and select participants Prepare test materials Conduct the sessions Debrief with participants and observers Analyze data and observations Create findings and recommendations Photo credit: http://www.flickr.com/photos/doos/3050195096 15
- 20. In-Person Usability Testing Invite people to see a beta version and watch them complete tasks Pros See and hear participants’ reactions Can record conversation and click path Your stakeholders and team can participate Cons You or participants have to travel to meet up Photo credit: http://www.flickr.com/photos/curiouslee/ May not have access to participants who live outside of this region Usability Testing as Validation 20
- 21. Remote Usability Testing Use screen sharing software to watch participants complete tasks in another location Pros Don’t have to travel to participants Have access to participants who live outside of this region Can record conversation and click path Your stakeholders and team can participate Cons Photo credit: http://www.flickr.com/photos/rosenfeldmedia/ Don’t see participants’ reactions Usability Testing as Validation 21
- 22. Unmoderated Usability Testing Use a service that allows participants to complete the tasks on their one time without you moderating Pros Participants can do it when it’s convenient for them Have access to participants who live outside of this region Cons Can’t ask follow up questions Don’t hear participants think out loud Don’t see participants’ reactions Usability Testing as Validation 22
- 23. What You Can Test Real products Digital prototypes Paper prototypes Photo credit: http://www.jamesjpierce.com/energy_challenge_08.html 23
- 24. DO Do test the site NOT the participants Do note participant’s success in “I would open completing each task Goggle and search Do ask open-ended follow up for the website.” questions Quote from usability testing participant Do compensate participants Usability Testing as Validation 24
- 25. DON’T Don’t give participants tasks that “Do you really can not be completed think people will Don’t guide participants use this?” Don’t answer questions until the Quote from usability testing end participant Don’t take it personally Usability Testing as Validation 25
- 26. Why You Should Do It Reduce costs Fix Errors Once a piece of software $120 makes it into the field, $100 the cost of fixing an error $80 can be 100 times as high as it would have $60 been during the $40 development stage. $20 Source: $0 IEEE (Institute of Electrical and Electronics During After Engineers) http://spectrum.ieee.org/computing/software/ Development Completion why-software-fails/ Usability Testing as Validation 26
- 27. Why You Should Do It Increase revenue Increase sales, applications, memberships or donations Increase retention Remain competitive Usability Testing as Validation 27
- 28. Why You Should Do It Improve effectiveness Reduce user error Increase efficiency Increase user satisfaction Photo credit: http://www.flickr.com/photos/terryfreedman Usability Testing as Validation 28
- 29. Usability Testing and Lean Startup Photo credit: http://thebln.com 29
- 30. Lean Startup Photo credit: http://lean.st/ Usability Testing as Validation 30
- 31. Traditional Process Develop a test plan Choose a testing environment Find and select participants Prepare test materials Conduct the sessions Debrief with participants and observers Analyze data and observations Create findings and recommendations Photo credit: http://www.flickr.com/photos/doos/3050195096 31
- 32. Lean Process Develop a test plan Choose a testing environment Prepare test materials Find and select participants Conduct the sessions Debrief with participants and observers Analyze data and observations Create findings and recommendations Photo credit: http://www.flickr.com/photos/adactio/ 32
- 33. Guerilla Usability Testing Go to a public place and ask customers to complete tasks Pros See and hear participants’ reactions See participants use product on different devices Cons Might need to get manager’s approval Customers may not be your target audience Your stakeholders and team can’t Photo credit: http://www.flickr.com/photos/_dchri participate Usability Testing as Validation 33
- 34. “ … The best results come from testing no more than 5 users and running as many small tests as you can afford.” Jakob Nielsen principal, Nielsen Norman Group Usability Testing as Validation 34
- 35. Demo Photo credit: http://www.flickr.com/photos/vaniercollege 35
- 36. Try it Yourself! Join Baltimore Lean Startup on Facebook: https://www.facebook.com/groups/BaltimoreLeanStartup Do some guerrilla testing Post your results Usability Testing as Validation 36
- 37. Resources Photo credit: http://www.flickr.com/photos/rodrigogalindez/ 37
- 38. Books “Don’t Make Me Think: A Common Sense Approach to Web Usability” by Steve Krug “Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests” by Jeffrey Rubin and Dana Chisnell “Remote Research: Real Users, Real Time, Real Research” Photo credit: amazon.com by Nate Bolt and Tony Tulathimutte Usability Testing as Validation 38
- 39. Websites sensible.com useit.com usability.gov alistapart.com uie.com Photo credit: http://usability.gov/ Usability Testing as Validation 39
- 40. Testing Tools Morae Optimal Workshop UserTesting.com Loop11 GoToMeeting Skype Photo credit: http://beta.skype.com/en/ Usability Testing as Validation 40
- 41. Questions? Photo credit: http://en.wikipedia.org/wiki/On_the_Internet,_nobody_knows_you%27re_a_dog Usability Testing as Validation 41
- 42. Contact Amy Rubino arubino@systemsalliance.com Stay in touch: www.systemsalliance.com @systemsalliance info@systemsalliance.com Usability Testing as Validation 42