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ENTERPRISE VS LEAN
                                            STARTUP – LESSONS
                                            FROM THE BATTLEFIELD
                                            KIM BALLESTRIN
TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4
AGILE AND RELATED APPROACHES




                               © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                                            2
                                 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
THE STARTING POINT IS NOT ALWAYS THE
STARTING POINT




                              © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                                           3
                                Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
ASSUMPTIONS ARE PROBABLY WRONG




                           © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                                        4
                             Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
WHAT DON’T YOU KNOW




                      © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                                   5
                        Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
YOU DON’T HAVE TO SPEND IT




                             © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                                          6
                               Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
SO THAT'S ALL PRETTY
COUNTER-INTUITIVE?




               © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                            7
                 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
CONSTRAINED BUDGET AND TIMEFRAME




                           © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                                        8
                             Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
EXCEED CUSTOMER EXPECTATIONS?




                           © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                                        9
                             Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
TEST ASSUMPTIONS




                   © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                                10
                     Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
FAILURE IS AN OPTION




                       © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                                    11
                         Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
CASE STUDY




             © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                          12
               Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
FROM ‘HOW MUCH DOES IT COST?’
TO ‘HOW FEASIBLE IS IT?’




                                © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                                             13
                                  Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
IRACIS TEMPLATE




                  © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                               14
                    Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
MINIMUM VIABLE PRODUCT AND OPTIONS




      Allocated Funds

       Minimum Viable Product


                                © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                                             15
                                  Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
ARGUE SCOPE OUT




                  © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                               16
                    Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
ARGUE SCOPE IN




                 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                              17
                   Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
CONE OF UNCERTAINTY



    +




    -             Time

                         © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                                      18
                           Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
IT IS LIKELY THAT SOMEWHERE BETWEEN
3% AND 25% OF PROJECT WORK HAS A
PREDICTABLE OUTCOME – THE REST IS
UNCERTAIN




                          © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                                       19
                            Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
WHERE THE OUTCOMES ARE PREDICTABLE
USE WEIGHTED SHORTEST JOB FIRST (WSJF)




                              © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                                           20
                                Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
WHERE THE OUTCOMES ARE UNCERTAIN
USE EXPERIMENTAL APPROACHES

               Value of lessons




  Generate Experiments

                                  © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                                               21
                                    Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
WHERE THE OUTCOMES ARE PREDICTABLE
USE WEIGHTED SHORTEST JOB FIRST (WSJF)




                              © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                                           22
                                Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
WHERE THE OUTCOMES ARE UNCERTAIN
USE EXPERIMENTAL APPROACHES

               Value of lessons




  Generate Experiments

                                  © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                                               23
                                    Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
THE CYNEFIN FRAMEWORK




                                            © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                                                         24
              Diagram from Cognitive Edge     Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
HOW I USE CYNEFIN




                    © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                                 25
                      Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
USE CYNEFIN TO SUPPORT DECISIONS




                               © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                                            26
                                 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
CONCLUSION




             © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                          27
               Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
NO TAILOR-MADE TOOL




                      © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                                   28
                        Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
CONSTRAINTS = SURPRISE




                         © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                                      29
                           Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
LIKE A PIZZA TOPPING




                       © Telstra Corporation Limited (ABN 33 051 775 556) 2012
                                                                                    30
                         Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

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2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

  • 1. ENTERPRISE VS LEAN STARTUP – LESSONS FROM THE BATTLEFIELD KIM BALLESTRIN TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4
  • 2. AGILE AND RELATED APPROACHES © Telstra Corporation Limited (ABN 33 051 775 556) 2012 2 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 3. THE STARTING POINT IS NOT ALWAYS THE STARTING POINT © Telstra Corporation Limited (ABN 33 051 775 556) 2012 3 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 4. ASSUMPTIONS ARE PROBABLY WRONG © Telstra Corporation Limited (ABN 33 051 775 556) 2012 4 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 5. WHAT DON’T YOU KNOW © Telstra Corporation Limited (ABN 33 051 775 556) 2012 5 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 6. YOU DON’T HAVE TO SPEND IT © Telstra Corporation Limited (ABN 33 051 775 556) 2012 6 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 7. SO THAT'S ALL PRETTY COUNTER-INTUITIVE? © Telstra Corporation Limited (ABN 33 051 775 556) 2012 7 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 8. CONSTRAINED BUDGET AND TIMEFRAME © Telstra Corporation Limited (ABN 33 051 775 556) 2012 8 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 9. EXCEED CUSTOMER EXPECTATIONS? © Telstra Corporation Limited (ABN 33 051 775 556) 2012 9 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 10. TEST ASSUMPTIONS © Telstra Corporation Limited (ABN 33 051 775 556) 2012 10 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 11. FAILURE IS AN OPTION © Telstra Corporation Limited (ABN 33 051 775 556) 2012 11 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 12. CASE STUDY © Telstra Corporation Limited (ABN 33 051 775 556) 2012 12 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 13. FROM ‘HOW MUCH DOES IT COST?’ TO ‘HOW FEASIBLE IS IT?’ © Telstra Corporation Limited (ABN 33 051 775 556) 2012 13 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 14. IRACIS TEMPLATE © Telstra Corporation Limited (ABN 33 051 775 556) 2012 14 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 15. MINIMUM VIABLE PRODUCT AND OPTIONS Allocated Funds Minimum Viable Product © Telstra Corporation Limited (ABN 33 051 775 556) 2012 15 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 16. ARGUE SCOPE OUT © Telstra Corporation Limited (ABN 33 051 775 556) 2012 16 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 17. ARGUE SCOPE IN © Telstra Corporation Limited (ABN 33 051 775 556) 2012 17 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 18. CONE OF UNCERTAINTY + - Time © Telstra Corporation Limited (ABN 33 051 775 556) 2012 18 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 19. IT IS LIKELY THAT SOMEWHERE BETWEEN 3% AND 25% OF PROJECT WORK HAS A PREDICTABLE OUTCOME – THE REST IS UNCERTAIN © Telstra Corporation Limited (ABN 33 051 775 556) 2012 19 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 20. WHERE THE OUTCOMES ARE PREDICTABLE USE WEIGHTED SHORTEST JOB FIRST (WSJF) © Telstra Corporation Limited (ABN 33 051 775 556) 2012 20 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 21. WHERE THE OUTCOMES ARE UNCERTAIN USE EXPERIMENTAL APPROACHES Value of lessons Generate Experiments © Telstra Corporation Limited (ABN 33 051 775 556) 2012 21 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 22. WHERE THE OUTCOMES ARE PREDICTABLE USE WEIGHTED SHORTEST JOB FIRST (WSJF) © Telstra Corporation Limited (ABN 33 051 775 556) 2012 22 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 23. WHERE THE OUTCOMES ARE UNCERTAIN USE EXPERIMENTAL APPROACHES Value of lessons Generate Experiments © Telstra Corporation Limited (ABN 33 051 775 556) 2012 23 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 24. THE CYNEFIN FRAMEWORK © Telstra Corporation Limited (ABN 33 051 775 556) 2012 24 Diagram from Cognitive Edge Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 25. HOW I USE CYNEFIN © Telstra Corporation Limited (ABN 33 051 775 556) 2012 25 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 26. USE CYNEFIN TO SUPPORT DECISIONS © Telstra Corporation Limited (ABN 33 051 775 556) 2012 26 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 27. CONCLUSION © Telstra Corporation Limited (ABN 33 051 775 556) 2012 27 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 28. NO TAILOR-MADE TOOL © Telstra Corporation Limited (ABN 33 051 775 556) 2012 28 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 29. CONSTRAINTS = SURPRISE © Telstra Corporation Limited (ABN 33 051 775 556) 2012 29 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
  • 30. LIKE A PIZZA TOPPING © Telstra Corporation Limited (ABN 33 051 775 556) 2012 30 Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |