8. Methods
•  Display
•  Banner
•  Sponsored links
•  Search (SEM/SEO)
•  Social Media
•  Sponsored
•  User Generated Content
•  Email
•  Newsletters
•  Mobile
•  Affiliate
•  Adware
9. Units of measure
•  CPA
•  Cost Per Action
•  PPP (Pay Per Performance)
•  Action can be purchase, FB “like”, Video view, etc.
•  CPC
•  Cost Per Click
•  Payout only happens on the click. No other action
•  CPM
•  Cost per Mille, or 1K
•  Impression-based
•  Best for branding plays, where eyes are important
16. Coupon Buddy
•  An app developed for
the Conduit platform
•  Coupon promotions that
stay with the user while
they shop
•  Serves relevant
coupons, deals and
specials based on user’s
URL
•  60 MM active users
•  2500 advertisers
•  7500 active deals (500+
added daily)
17. The Future
•  Big move to Affiliate Marketing
•  Mobile Mobile Mobile
•  Video
•  Increased IAB self-regulation/crackdowns