6 nonprofit video methods to inspire action and engagement
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How your organization can leverage video in its marketing efforts, whether that is to raise money, to increase volunteer involvement, or to demonstrate a need. Here are six ways and examples to tell your story and inspire action.
![The Stats
© 2014 Penheel Marketing™
Video increases people’s
understanding of your
75% of users visit product or service by 74%
the [source’s]
website after
viewing a video
Click-thru rates increase 2-3
times when videos are
included in email
Source: Digital Sherpa Small Business Video Marketing Guide](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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6 nonprofit video methods to inspire action and engagement
- 1. 6 Nonprofit Video Methods to Inspire Action and Engagement November 2014 © 2014 Penheel Marketing™
- 2. The Stats © 2014 Penheel Marketing™ Video increases people’s understanding of your 75% of users visit product or service by 74% the [source’s] website after viewing a video Click-thru rates increase 2-3 times when videos are included in email Source: Digital Sherpa Small Business Video Marketing Guide
- 3. The Stats, cont. “Ninety-two percent of nonprofits are using social media, blogging, email, and videos for their content marketing efforts.” ~ Hubspot © 2014 Penheel Marketing (TM) Source: Content Marketing Institute study
- 4. Movement Portraits © 2014 Penheel Marketing (TM) https://www.youtube.com/watch?v=DSJ7pN4ElJg#t=19
- 5. Impact Stories © 2014 Penheel Marketing (TM) https://www.youtube.com/watch?v=Ic8weVUVLT4
- 6. Vision Films © 2014 Penheel Marketing (TM) https://www.youtube.com/watch?v=JCVOT2GdOLY
- 7. Campaign Films © 2014 Penheel Marketing (TM) https://www.youtube.com/watch?v=8w1p5UI7Siw
- 8. Campaign Films © 2014 Penheel Marketing (TM) https://www.youtube.com/watch?v=y-a8dAHDQoo
- 9. Event Stories © 2014 Penheel Marketing (TM) https://www.youtube.com/watch?v=tihJC9v98W4
- 10. Advocacy Stories © 2014 Penheel Marketing (TM) http://vimeo.com/30161480
- 11. Advocacy Stories © 2014 Penheel Marketing (TM) https://www.youtube.com/watch?v=WQr_nn0f8lw
- 12. Parting Words “People will share what they find useful. If you want your community to share, spread the word, and build awareness for the nonprofit, provide content that is incredibly useful to them.” ~ Mediacause.org © 2014 Penheel Marketing (TM)
- 13. Additional Resources • 14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology (http://ht.ly/DUQ45) • 10 Must-Have Skills for Nonprofit New Media Managers (http://ht.ly/DUQ9g) • 50 Fascinating Nonprofit Statistics (http://ht.ly/DUQi0) © 2014 Penheel Marketing (TM)
- 14. Who is Penheel Marketing? Social media and digital marketing consulting firm for CPA firms, small businesses, and non-profits. Check Out Our Whitepapers http://penheel.com/whitepapers Marketing Analytics Website analytics, online advertising analytics. See which sources are generating the most leads. Email Send personalized, segmented Emails based on any information in your contact database. Search Engine Optimizations Improve your rank in search engines by finding and tracking your most effective keywords. Lead Management Track leads with a complete timeline-view of their interactions with your firm. Blogging Create blog content quickly while getting SEO tips and best practices pointers. Social Media Marketing Publish content to your social accounts, then nurture leads based on their social engagement. © Penheel Marketing 01.07.14
Hinweis der Redaktion
- Movement Portraits. Feature a collage of your fundraising and advocacy audiences describing why they are or how they’ve been impacted. (Example: Mountaintop Library Expands Horizons) See how our work extends well beyond the boundaries of the school yard. For more information, please visit www.roomtoread.org.
- Impact Stories. Tell the story of an individual whose life has been changed by your organization. (Example: Uwera Chantal Tells Her Story with BeadForLife) Chantal Uwera tells the story of what her life was like before and since joining BeadforLife. Chantal and her family are refugees from the Congo. She is currently in the Twezimbe group and will graduate in late July 2012!
- Vision Films. Reveal why you exist and what impact you have on the world. They demonstrate your theory of change in a visually interesting manner. (Example: Cradles to Crayons)
- Campaign films. Released at the launch of a fundraising or advocacy campaign, this video style often features an impact story or movement portrait, a description of the campaign goal, and a vivid or inspiring call to action. (Example: How To Grow A Moustache and Girls Going Wild In Red Light District) In honor of Movember, actor and renowned moustache grower Nick Offerman gives you, the everyday man, advice on how to grow a proper soup-strainer. Take notes gentlemen, he's a professional. Don't think Nick ate a real onion?
- Campaign films. Released at the launch of a fundraising or advocacy campaign, this video style often features an impact story or movement portrait, a description of the campaign goal, and a vivid or inspiring call to action. (Example: How To Grow A Moustache and Girls Going Wild In Red Light District) So you think you will dance? Sometimes things are not what they seem. Men, women and children are trafficked - tricked, forced and exploited in the sex industry. Awareness campaign created by Duval Guillaume Modem and produced by monodot in support of STOP THE TRAFFIK. Visit http://www.stopthetraffik.org/ to get involved.
- Event Stories. Share the significance or the event or the people who are there. (Example: AKF Partnership Walk 2011) Event Highlights from PartnershipsInAction.org -- 4,500 participated in the Dallas Partnership Walk to demonstrate their support for ending global poverty, at the Irving Convention Center in Irving, TX. The Dallas Partnership Walk is an initiative of Aga Khan Foundation U.S.A. (AKF USA) to raise awareness and funds that reduce poverty, hunger, illiteracy and poor health in Africa and Asia. This year's Walk raised $790,000. 100% of the funds raised at Partnership Walk go directly to projects supported by the Foundation; not a cent is spent on administration.
- Advocacy Stories. Explore the content of your issue through individual stories. (Example: Mia’s Story and Chronicle Season of Sharing) "I got my daughter back," says Mia's Mother. Mia came to Rise Academy in the 5th grade significantly behind, but rediscovered her confidence and grew 4 grade levels in reading in one year.
- Advocacy Stories. Explore the content of your issue through individual stories. (Example: Mia’s Story and Chronicle Season of Sharing) Being part of the Chronicle Season of Sharing Fund community has helped Bobbie and Ia feel more hopeful, and more connected. At a critical moment of need, help from the Season of Sharing Fund put a roof over Bobbie's head. Ia is grateful for the real difference her donation will make because 100% will go to a neighbor when they need help most. It's time. Make your difference today. Donate online at http://www.seasonofsharing.org/donate
- “People will share what they find useful. If you want your community to share, spread the word, and build awareness for the nonprofit, provide content that is incredibly useful to them.” Via Mediacause.org