The document discusses the evolution of news from traditional gatekeeping by established media organizations to a more distributed model where individuals can generate and share information. It notes that while control of information is losing for traditional media, new approaches like crowdsourcing and user-generated content can improve journalism by involving the audience. The document suggests companies should rethink how they approach information and consider policies for employee publishing and addressing misinformation about the company online.

1. The Evolution of News From Gate-keeping to Sense-making Bill Mitchell Senior Roundtable National Investor Relations Institute December 4, 2008

2. Launch of one of the first online newspapers: San Jose Mercury News : May 1993

3. Newspaper readership trends: 1967-2006 (source: Nat’l Opinion Research Center/Philip Meyer)

5. Popular Again: Papers Can’t Print Enough Election Editions

6. Taking some of the expense out of news… (Source: Edward Roussel, The Telegraph)

9. Journalism as gatekeeper, pre-Web

10. Journalism’s gate to the Web today

11. Around the Gates: Your Company Described

12. Anonymity (temporary or otherwise)

14. User-generated content model

15. The risks: Fake report posted to CNN’s iReport (screengrab from Sillicon Valley Insider)

16. “ Rallying for a cause” model

17. Everybody’s a Journalist

18. Including Your Customers

19. More crowdsourcing: 40,000 Polish moms review hospital maternity services (Source: Grzegorz Piechota, Gazeta Wyborcza )

20. The blended model: pro-am approach

21. DealBook readers as content providers

23. A company dissected on third-party message board

25. A Company joins (and hosts) the discussion

27. Corporate model: building community

28. Corporate model: addressing rumors

32. What do you stand for? What principles will guide the ways you and your firm deal with news and information?