Session #1 (out of 12 Sessions) of Social Media Team Training with Britt Michaelian. One of the best ways for brands to develop a loyal audience is to work in a cohesive manner, as a team. Together, you will individually create professional personal brands that support the larger brand of your company through strategic, consistent, supportive activities. This training program is designed for all levels of social media users to take your team from just doing social media because someone says you should - to leveraging social media as an asset that simulataneously builds a magnetic, engaged company brand while also revealing intelligent, cohesive, professional personal brands for all team members. Using this method, all team members graduate from social media user to influencer, giving your brand an instant army of brand ambassadors. This is a good primer to get your team ready to either launch a startup, rebrand an existing company or to dive into social media in a way that makes a splash in your industry. If you are interested in the rest of the program, please email britt@brittmichaelian.com today.

1. Social Media !
Team Training
with Britt Michaelian
!
Session #1

2. Training Overview
1. Building a Solid Social Foundation
2. Developing Your Strategy
3. Organizing the Team
4. Disaster Planning
5. Powerful Engagement
6. Putting Metrics Into Play
7. Creating Shareable Content
8. Building a Loyal Following
9. Brand Visibility Tactics
10. Effective Social Selling
11. Brand Influencers & Ambassadors
12. Putting It All Together

3. Each Training Session
!
• Goal for the Session
• Step-by-Step Explanation of Session
Concept
• Social Media Team Considerations
• Social Media Team Action Items
• Q&A
* The sooner you implement these
action items, the faster you will see
results & the happier we will all be! :)

4. Session #1
Goal: Build a SOLID Foundation

5. –Unknown
“Without a solid foundation, you’ll have trouble
building anything of value.”

6. Let’s Get Started…

7. Draft a Plan
• All Employees active on social media agree to follow Company Ethics
• Rules about social media engagement with profiles linked to Company
should be addressed early and often (ie: political, aggressive… destructive content)
• All profiles on LinkedIn will show up in Company search
• Company drafts a plan to promote socially active employees (incentives)
• Company needs to monitor social profiles of all employees on consistent
basis. To track reputation management and to mine employee profiles for
shareable content
• Company does not own social profiles of employees, but does have the
right to terminate based on breach of ethics
• Once a cohesive Employee Rule Book is in place, set target for social
media short-term (3-6 month) and long-term (1-2 year) GOALS

8. Social Media Goals
• Be a trusted resource for
customers, partners & industry
• Increase brand visibility
• Increase brand value
• Strengthen relationships with
influencers & decision makers
• Increase standing in industry
• Increase traffic to website
• Generate additional leads

9. Step One: Pick a Site
• Twitter: “Watercooler"
Conversations
• LinkedIn: Chamber of
Commerce Conversations
• Facebook: Living Room
Conversations
• Instagram: The Behind the
Scenes Conversations

10. Step Two: Test the Soil
• Twitter: Listen to and list
trending topics, hashtags,
industry leaders, partners
• LinkedIn: Follow thought
leaders, join industry groups
• Facebook: Follow trending
topics, hashtags, industry
leaders, partners
• Instagram: Follow trending
topics, hashtags, industry
leaders, partners

11. Step Three: Have Lot Surveyed
• Twitter: Streamline bio,
Record follower/following
count
• LinkedIn: Streamline bio
(personal & biz), Record
connections, followers
• Facebook: Streamline bio
(personal & biz), Record
connections, followers
• Instagram: Streamline bio
(personal & biz), Record
connections, followers
Integrate Brand Core Values Into Messaging.

12. Step Four: Start Digging
• Twitter: Share different types of
test posts to track reaction
• LinkedIn: Like and comment on
different types of posts to track
reaction
• Facebook: Like and comment on
different types of posts to track
reaction. Post 1-3 types of test
posts to track reaction.
• Instagram: Like and comment on
different types of posts to track
reaction. Post 1-3 types of test
posts to track reaction.

13. Step Five: Install Footings
• Based on test posts, create
editorial calendar of consistent
content to continue to track
• Twitter: 5-7 posts per day.
• Facebook: 1-3 posts per day.
• LinkedIn: 1-2 posts per day.
• Instagram: 1 post per day.

14. Step Six: Seal Footings
• Create editorial calendar of
consistent content to continue to
test, track and tweak
• Twitter: Two 15 engagement
sessions (return likes & RTs,
respond to messages). One chat
per week
• Facebook: One engagement
session (return likes, respond to
comments)
• LinkedIn: One engagement session
(return likes, respond to comments)
• Instagram: One engagement
session (return likes, respond to
comments)

15. Session #1: Action Items
• Make sure team is on same page with ethics
and behavior
• Designate team member responsibilities
(who will post, engage, monitor, adjust)
• Create shared document for team and have
team members set up Google Alerts for
Company & industry keywords
• Update all profiles with same bio and URL,
clean up any potential timeline offenders,
record baseline stats of each profile
• Create lists of industry leaders, influencers,
partners, (competitors)
• Create Weekly Editorial Calendar for all social
profiles
• Start posting, testing, tracking and tweaking

16. GREAT WORK!
Coming up next…

17. Session #2
The Strategy