1. The Future of
Mobile & Tablet Usage
Mobile & Tablet Usage
Presented by J Brooke Milam

2. Advocare going Mobile
Smart phones, tablets, and mobile computers
Mobile websites are the latest craze
http://www.mosio.com/mobileanswers/benefits-of-having-a-mobile-website/

3. From Microsoft to Apple...the
Tablet
In 2002, Microsoft coined the phrase tablet computer
when they announced the production of the Microsoft
Tablet PC, a “pen-enabled, personal computer”. In 10
years, the growth & popularity of the tablet, has not
only grown, but evolved into something new.
http://en.wikipedia.org/wiki/Microsoft_Tablet_PC

4. Impact on Web Design
Natural Application
Distinct Mobile Design
More responsive/receptive mobile design
Think Hybrid

5. Current Technologies
Android
Android vs. Apple IPhone
Android vs. Apple IPhone Java but portions of code can be in C, C++
Debugger integrated in Eclipse, standalone debugging monitor available
Eclipse, IntelliJ IDEA, Project Kenai Android plugin for NetBeans
Android only, because of Dalvik VM, March 2009
apk
Free, IntelliJ IDEA Community Edition - Free
• iOS SDK
Objective-C
Debugger integrated in Xcode IDE
Bundled with iPhone SDK, integrated with Xcode IDE
Xcode, AppCode
iPhone, iPad, iPod Touch
Only via App Store, needs review and approval by Apple Inc.
Apple tools are free for an Intel-based Mac. Simulator testing is free, but installing on a device needs a fee for a developer signing key. AppCode -
Commercial licenses available.

6. Do NOT work well together
Examples of web sites that DO NOT work well on
tablets or mobile devices-
For IPad users, anything that reqires Adobe Flash is a NO
Businesses that have not designed mobile web sites
Example: www.cavallipizza.com

7. DO work well together
Large chain stores such as Target.com
Banks with mobile access
Games
Restaurant chains
Car Dealerships
www.bankofamerica.com

8. Benefits
Quickly Growing Market
Brand Visibility
Having the brand in the palm of their hands
Mobile sites leading others in the field
http://www.mosio.com/mobileanswers/benefits-of-having-a-mobile-website/

9. Constantly Connected
Between Smartphones & Tablets, our society is
constantly connected.
The impact is significant.
The results are clear.