1. Making Our
Numbers
Work for You
partner
services

2. 1,600,000
…the unduplicated database size of UBM Electronics

3. XX,XXX
duplication and
x%
of the 1.6 million

4. 8.26 minutes
…average time spent on site

5. XX,XXX
…number of entries in
design contests

6. 798
…approximate number of information points

7. 1
…source for your information needs

8. 5
…critical information needs of engineers
• News and analysis
• Design & technology
• Products & data
• Learning & education
• EE profession

9. 17
…content forms needed by engineers
online white papers
datasheets seminars
events
newsletters
forums application microsites
search product teardowns
print manufacturers sites tutorials
conferences
roadshows
peer-to-peer networking webinars

10. What do all these numbers
mean to you?

11. XX,XXX
…leads generated each month (on average)
White paper Webinar Booth at event

12. Content is King.
But interaction is Queen.

13. 1,198,207
…monthly unique visitors

14. 4,879,001
…monthly page views
across our US sites

15. 13
…the number of web developers
dedicated to our products

16. zero
the number of times eetimes.com has been down

17. 40
…the number of full
time editors on content
including 14 engineers
with real-world design
experience

18. 900
…the number of regular contributors to our sites

19. 90,000
…the number of companies
accessing our sites

20. Numbers have a way of
speaking for themselves…

21. 17
…different job functions in the
audience we engage
•
•
•
•
•
Design and Development
Engineering
Software Design
R&D
Design and Development
Engineering Management
Engineering Services
• Test & Measurement
• Component/Chip Design
• System Design
• Board Level Design
• Production
• Field Application
• General or Corporate
Management
• Marketing
• Sales
• Quality Control
• Purchasing
• Equipment/End Product
Design

22. 13
…markets they cover •
•
Consumer Electronics
Communications Equipment
• Components and
Subassemblies
• Industrial Controls & Equipment
• Computers/Computer
Peripherals
• Military/Aerospace
• Test, Measurement &
Instrumentation
• Automotive
• Medical Electronics
• Consultants
• Distribution
• Independent Research and
Testing Laboratories

23. XX
…the number of countries where we have subscribers

24. …ways we can help
8
you exceed your
marketing objectives
• Brand Awareness
• Product Launches
• Lead Generation
• Thought Leadership
• Community Building
• Adoption
• Engagement
• Continuing Education

25. Users are engaged
with our content
• 20,228 comments posted to eetimes.com since launch
• 34,000+ new registrations to eetimes.com since launch
• EE Life newsletter = 46% average open rate
• 164,482 tech paper leads generated in 2010
• 121 minutes average time spent in by an attendee in virtual
event environment
• xx,000 aggregate UBM Electronics event attendees in 2010
• ARM TechCon – 1,948 engineers, chip designers, hardware and
software designers, business leaders and industry observers
from 52 countries participated.
• Over 500 LPCXpresso enabled designs from over 40 countries
were entered in the NXP Cortex-M0 LPC1100 Design Challenge

26. Partner with you to support
your marketing needs
• Support your success by developing, managing, and
delivering on programs that meet defined objectives
with measureable results, and best in class customer
experience.
• Foundational Services: direct marketing, event
marketing, continuing education, collateral, customer
insights, and content:
• White
papers, newsletters, brochures, catalogues, web
pages and sites, ebooks, microsites
• Video, webcasts, webinars, seminars, podcasts
• Advertising and marketing creative
• Emerging & Transformative Services: Social media
management, audience & community
development, content curation and amplification, lead
management/nurturing, ecommerce

27. Key Takeaways
• Electronics industry is maturing making marketing
a core competency
• There are an increasing number of touch points
for marketers in the engineering work flow
• Metrics and measurement are vital
• Choose your partners wisely
• What’s your plan?
• Plug into the platform

28. You have our numbers.
Let us help you improve yours.