Do you know how to get a REACTION from the vistors to your Web site? Do you understand how to combine the elements of online marketing in powerful ways. Brian Massey does. The Conversion Scientist™ presented The Chemistry of Conversion at ProductCamp Austin 6 on January 15, 2011.

2. It passes before it's noticed; a slight raising of
the eyebrows, a widening of the eyes. It may
be accompanied by an almost imperceptible
inhalation. The heart adds a beat in time, like a
quiet exclamation point on the experience.
Within a 10th of a second the reaction has
passed, but not without leaving it’s mark.
You've found what you're looking for.

3. “An event that results in a transformation”
-- Collins Thesaurus of the English Language
Stranger to Visitor
Visitor to Prospect
Prospect to Customer
Customer to User
User to Advocate

4. Display Ad
Google Ad
Paid
Search
Webinar
Email
Social Media

5. Display Ad
Google Ad
Paid
Search
Webinar
Email
Social Media
Cost of Lead/Sale
$6

6. Display Ad
Google Ad
Paid
Search
Webinar
Email
Social Media
Cost of Lead/Sale
$3

7. “An event that results in a transformation”
-- Collins Thesaurus of the English Language
“ (chemistry) A process in which one or more
substances are changed into others.”
-- Princeton Wordnet

8. Elements Catalysts Content Containers Metals
M S St Cn Of V Se Hp
Interactives
C I Bs Seo Gu Fm Sn Lp
Te Em Ad Rss Wp
Fe Be Esp Bl
You Tru
Pages
Radioactives Ppc
User Generated

10. C + Bl Rss
Copy Blog Feed
(Coper) (Bloxygen) (Feedon)
C + Bl + Seo
Copy Blog Search Traffic
(Coper) (Bloxygen) Engine (Traphite)
Optimization
(Seolenium)
Bl +
Blog Traffic Opinion
(Bloxygen) (Traphite) (Opium)

11. Bl + + Of
Blog Traffic Offer Sales
(Bloxygen) (Traphite) (Oferrous) (Gold)
Bl + + Of + Fm Leads
(Lead)
Blog Traffic Offer Form
(Bloxygen) (Traphite) (Oferrous) (Formaldehyde)
Permission
(Permissium)

12. + + C + Esp Em
Leads Permission Copy Email Email
(Lead) (Permissium) (Coper) Service (Emailybdenum)
Provider
(Espirin)
Em + Of
Email Offer Traffic
(Emailybdenum) (Oferrous) (Traphite)

13. C + Of + Fm Lp + Seo
Copy Offer Form Landing Page Search Traffic
(Coper) (Offerous) (Formaldehyde) (Landanum) Engine (Traphite)
Optimization
(Seolenium)
Lp +
Landing Page Traffic Sales
(Landanum) (Traphite) (Gold)

14. Lp +
Landing Page Traffic Sales
(Landanum) (Traphite) (Gold)
Lp +
Sales
Landing Page (Gold)
(Landanum)
Of
Offer
(Offerous)

15. C + Fe Of
Copy Feature Offer
(Coper) (Featurine) (Offerous)
Fe + You Be
Feature Youranium Benefit
(Featurine) (Wiifm) (Benefitine)
C + Be Of
Copy Benefit Offer
(Coper) (Benefitine) (Offerous 238)
C + Of + Fm Lp
Copy Offer Form Landing Page
(Coper) (Offerous 238) (Formaldehyde) (Landanum 238)

16. Lp + Sales
(Gold)
Landing Page
(Landanum 238)

17. The Conversion Scientist Blog
Slides and Other Resources
Twitter
LinkedIn
Facebook Fan Page
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