Infographic providing best practice perspectives for implementing a marketing calendar

1. MARKETINGCALENDAR
B E S T P R A C T I C E S F O R I M P L E M E N T I N G A . . .
Structure your calendar
carefully
Establish what people
need at the outset
Involve all
stakeholders
Consider the structure of
your marketing calendar
carefully. How are you
organised? How are you going
to differentiate your products,
brands and types of activity?
Get everyone involved at the
start. Understand what would
make their lives easier. Make
sure all your teams are
engaged and discussing what
initiatives need be included
now and in the future.
As you complete your calendar
be sure to socialise it with other
teams including sales and
customer services. These
departments are impacted by
what marketing does, so it
needs to work for them to.
Create a living
document & process
Automate calendar
creation and publication
Starting with a spreadsheet is
fine, but once you are down
the track think about how you
can automate updates to your
calendar and how it can
support your teams further.
Marketing is constantly
changing so it's essential to
keep your calendar up to date.
It needs to reflect the reality of
today not as it was a week
ago.
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