BUILDING CONTENT STRATEGY SEMINAR - Workbook
In this seminar, you will learn about the exciting new discipline of content strategy and a step-by-step method to build one — all with a focus of putting people -- those that will be consuming, commenting, and sharing your content -- first. You will learn how to develop a well thought out strategy that satisfies business objectives. Plus, you’ll get a behind-the-scenes look at how one of Canada’s leading content agencies crafts award-winning strategies for some of Canada’s biggest brands.
In this full-day session, participants will explore key concepts of the discipline of content strategy and how apply these ideas to your own business.