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Dave	
  McQuaid	
  
VP	
  Crea0ve	
  &	
  Digital	
  
VantagePoint	
  Marke0ng	
  
B2B	
   20	
  
years	
  
na+onal	
  
global	
  
History.	
  
Product	
  benefits.	
  
STRATEGY	
  
Equa+on:	
  
Product	
  benefits.	
  
Math.	
  
Food.	
  
+	
  	
  –	
  	
  x	
  	
  =	
  	
  <	
  	
  >	
  
“Where	
  do	
  we	
  go	
  
from	
  here?”	
  
• Con0nue	
  the	
  story.	
  
• Explore!	
  
• Think	
  money.	
  
• Deal	
  with	
  peer	
  pressure.	
  
• Find	
  your	
  own.	
  
Failure!	
  
136	
  
Success!	
  
In	
  6	
  months:	
  
•  5000+	
  unique	
  microsite	
  visitors	
  
•  3.5+	
  minutes	
  average	
  0me	
  on	
  site	
  
•  Nearly	
  2500	
  visits	
  from	
  ads	
  
•  Over	
  60%	
  of	
  ad	
  readers	
  said	
  they	
  would	
  	
  
take	
  ac0on	
  
•  Distributor	
  appointments	
  because	
  of	
  kit	
  
Success!	
  
111%	
  
Thank you!"
"
about.me/vantagepoint"

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